The11 Commandments

ofB2B SALES

Above all else:

Serve the customer!

Make their life's easier.

1

Make them love you!

2

Learn your client.

Concentrate on the stars!

3

Investigate their future

needs & challenges.

Be one step ahead.

4

Always bring a unique

added value.

Be proactive!

5

Every meeting should end

with a specific result.

“What happens next?”

6

Be soft in the sales process and hard in

the negotiation.

7

Help them to sell what you

just sold them.

8

Make it their habit to buy

from you.

Offer more!

9

Never lose money.

10

Know yourself

andyour organization

limitations.

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