Disrupting a Mass Media

Ross Adams - UK Country Manager

”Startup of the year”

IDG

”Best in Test”

Macworld

”100 hottest European Startups”WIRED

”The Future of podcast advertising”

FAST COMPANY

”Best Advertising Environment”

IAB MIXX AWARDS

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THE PAST THE PRESENT

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CONTENTS

THE FUTURE

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3

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LAUNCHED

Apr 2014

ACAST FACT SHEET

EMPLOYEES

60

HQ

Stockholm

OFFICES

New York City, London

STAGE

Series B

TOTAL RAISED

$12.7M

INVESTORS

MOOR Capital, Bonnier Growth Media,

Alfvén & Didrikson, Inbox Capital

MAU

18,000,000MONTHLY LISTENS GLOBALLY

45,000,000

THE PAST

KEY PODCAST MILESTONES

June 2013

Aug 2014

+36% Yoy

24M

June 2012 Sept 2013

July 20142004 Oct 2014

2014 - MAINSTREAM 2015 - INFLUENCERS

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RECENT TRENDS

2016 - NEW CONTENT

l

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CREATION STATS DISTRIBUTION MONETISINGHOSTING

A FRAGMENTED MARKETPLACE

MONETISINGHOSTINGCREATION DISTRIBUTIONSTATS

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END-TO-END SERVICE

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DYNAMIC ADVERTISING

• MOVEABLE AD MARKERS

• 36% BACK CATALOGUE

• SOLUS

• DIGITAL TRACKING

• SPONSORSHIP & AUDIO ADS

MID-ROLLPOST-ROLL PRE-ROLL

PODCASTING TODAY

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DATA DOESN’T LIE

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✓ 57 million US citizens 12+ listen to podcasts every month, equal to almost a third of the entire US population (35 million people listen weekly).

✓ More than 4 in 10 Millennials listen to podcasts on their smartphone at least once a month.

✓ When you do listen to podcasts, you will spend 30% of your time on podcasts versus 10% of your time on streaming music.

✓ More than half of podcast listeners (52%) have an income of $100K a year or more.

✓ Serial’s 1st Season Finale was downloaded over 5 million times versus Game of Thrones 5th Season Finale reached 8.11 million viewers.

Source: Edison Research 2016; comScore 2015; Share of Ear 2015, Variety 2016

0%

5%

10%

15%

20%

25%

2008 2009 2010 2011 2012 2013 2014 2015 2016

21%

17%15%

12%14%

12%12%11%9%

% of US population listening to podcasts every month

Source: The Infinite Dial, Edison Research and Triton Digital 2016

PODCASTS ARE A MASS MEDIA US MARKET FACTS INDICATE ATTRACTIVE BUSINESS

UK PODCAST LISTENERS: CONTEXTUAL DATA

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AUDIENCE PROFILES

50% MALE / FEMALE

55% MARRIED OR PARTNER

30% HAVE KIDS

AGE GROUPS

< 18 1%

18–24

25–34

35–44

44–54

55+

EDUCATION

Earns above the national average.83%

73% Have a Bachelor’s Degree, MBA or Masters.

AFFLUENCE

Source: Acast Podcaster Survey Aug 2016 - 5000+ respondents

/ Social / Influential / Listening Behaviour

1 in 5 podcast listeners run their own business.

Are more likely to follow a brand on social media.

Engage in social media regularly.

91%

Are business decision makers.

42%

/ Top Interests

BOOKS & LITERATURE

TELEVISION

FILM & CINEMA

FOOD & DRINK

75%

71%

70%

57%

41%

VIA SMARTPHONE

WHILST COMMUTING

WHILST EXERCISING

TO RELAX

85%

70%

37%

45%

/ Why Listen?

Listens to podcasts to expand their knowledge

89%

Listens to podcasts to access unique content and be first to know things

72%

1/3rd

13THEATRE & ARTS 41%

Source: Acast Podcaster Survey Aug 2016 - 5000+ respondents

Listen to76%

Cannot be reached through81%As they either don’t have Spotify or have a premium (no ads) subscription

Do not listen to commercial radio 62%

OUR CONTENT STRATEGY14

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BIG SOCIAL INFLUENCERS LEADING MEDIA AND BRANDS

PODCASTING FUTURE

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NEW PLATFORMS DISCOVERY ALGORITHMS

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DISCOVERY

DISCOVERY

17

NEW CONTENT

17

BRANDED CONTENT SOCIAL INFLUENCERS

CONTINUALLY RESTORE

ADAPTIONS

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BRAND STORIES NEW MARKETS

SHARED MOMENTS(+1,500%)

PAID FOR CONTENT

CONNECTED CARS / HOMES

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Source: eMarketer 2015, Forrester Research 2015, Juniper Research 2015, Gartner 2015, PwC 2015

Mobile ad spend $196b by 2019

Radio ad spend$50b by 2018

SaaS$133b by 2020

Cloud platforms

$44b by 2019

Digital ad spend$300b by 2020

Entertainment and media

$2.14t by 2020

ACAST IN THE CENTRE OF MAJOR GROWTH MARKETS

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Thank you!

ROSS ADAMS(UK COUNTRY MANAGER)

ROSS@ACAST.COM