Embed Size (px)
Citation preview
Mobile Marketing Association
ROI of Activity:
Where Context Meets Engagement
Mobile Marketing Association
Pillars of mobile marketing success:
Empower brands to reach people:
within natural breaks of activities
when they are most receptive
in real time
Mobile Marketing Association
display advertising as we know it…
Mobile Marketing Association
what users are doing today –– activities
gaming listening tweeting
checking insharingpinning
Mobile Marketing Association
send
share
giftbuy
play
message
invite
sell
receive
shop
viewcomplete
watch
collect
achieve
boost
level up
purchase
consume download
create
comment
visit
Mobile Marketing Association
but in order to capture what consumers
are doing, you need…
new technology inventory timing+ +
Mobile Marketing Association
while people are performing activities, timing & context matter to
deliver a receptive brand message
the right context
Delivered with context to the
activity and native to the user
experience.
served through
proprietary API &
SDK
Mobile Marketing Association
timing & context
The right time
Triggered by activity (“roll”)
during natural breaks within
user flow.
The right context
Delivered with context to the
activity and native to the user
experience.
The right audience
Targeted to users performing
the most relevant activities for
the brand and message.
Mobile Marketing Association
mobile creative – thinking beyond the banner
large, beautiful canvases allow brands to bring value to consumers while conveying full brand message
Add to Passbook
Acquire fans Drive app downloads
Mark your calendarDownload coupon
Mobile Marketing Association
insights into what people are doing
matter to get smarter about:
• who they are
• what they like
Mobile Marketing Association
share 2.00% 2,500,000 100%
consume 1.25% 1,000,000 25%
achieve 1.00% 500,000 0%
other 0.50% 1,000,000 -50%
activity performance by channel
channel target performance rate impressions served % lift
total campaign (w 18-
34)
1.00% 5,000,000 5%
best activities
• invite
• share
good activities
• communicate
• message
• play
okay activities
• download
• start
Mobile Marketing Association
this is how mobile advertising
should be done
Mobile Marketing Association
Mobile Marketing Association
thank you!
T: @chrisappssavvy
E: robert.tas@jpmchase
T: @tasrobert
T: @yaleec7
![[White Paper] Patient Engagement ROI](https://img.dokumen.tips/doc/110x75/54543efdb1af9f90228b4a10/white-paper-patient-engagement-roi.jpg)
