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#uberwebinar
@uberflip @doubledutch
Justin Gonzalez Senior Marketing Manager @justinSF
Hana Abaza VP Marketing, Uberflip @hanaabaza
Engagement: A New Metric to Demonstrate Event ROI
#uberwebinar
@uberflip @doubledutch
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
#uberwebinar
@uberflip @doubledutch
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
#uberwebinar
@uberflip @doubledutch
Today’s Agenda!Rise of the Event Marketer!
Set Engagement Goals to Demonstrate ROI!
Leverage Your Data Wisely!
!
Event Marketing Resources!
#uberwebinar
@uberflip @doubledutch
How familiar are you with event apps?!Marketing used to be about what you said to people, now it’s what you do for people. You have to come into the business to add value to the lives of your customers and clients.
Kevin Jackson Director of Ideas and Innovation The Experience is the Marketing
“!
#uberwebinar
@uberflip @doubledutch
New marketing technologies are making it simpler than ever to engage prospects and customers.!
#uberwebinar
@uberflip @doubledutch
But, we face a few challenges when measuring engagement at events.!
#uberwebinar
@uberflip @doubledutch
Today’s Agenda!Rise of the Event Marketer!
Set Engagement Goals to Demonstrate ROI!
Leverage Your Data Wisely!
!
Event Marketing Resources!
#uberwebinar
@uberflip @doubledutch
How familiar are you with event apps?!People still want that in-person connection. Event programs offer the face-to-face engagement that helps move your leads down the funnel at a higher conversion rate than most other marketing channels.
Lindsey Lyle Senior Event Marketing Manager DoubleDutch
“!
#uberwebinar
@uberflip @doubledutch
Metrics for Attendees:!
event registrations!meeting requests!
email signups!attendee referrals!product demos!
product purchases!
traditional media!social media!
attendee influence!website traffic!
returning attendees!session bookmarks!session attendance!
engagement frequency!attendee sentiment!
#uberwebinar
@uberflip @doubledutch
Metrics for Sponsors:!
booth traffic!meeting requests!
demos scheduled/given!quality of contacts!sales generated!
media mentions!attendee sentiment!sponsor sentiment!returning sponsors!
#uberwebinar
@uberflip @doubledutch
How familiar are you with event apps?!What technology does is like taking Picasso up to modern day and giving him Photoshop.
Adam Parry Editor in Chief Event Industry News
“!
#uberwebinar
@uberflip @doubledutch
Equip yourself with the right software and tools.!
Marketing Automation (Marketo)
Customer Relationship Management (Salesforce)
Event App (DoubleDutch)
#uberwebinar
@uberflip @doubledutch
Today’s Agenda!Rise of the Event Marketer!
Set Engagement Goals to Demonstrate ROI!
Leverage Your Data Wisely!
!
Event Marketing Resources!
#uberwebinar
@uberflip @doubledutch
Today’s event marketers have a unique opportunity to become tomorrow’s CMOs.!
#uberwebinar
@uberflip @doubledutch
QUESTION TIME!
Justin Gonzalez Senior Marketing Manager
@justinSF
Hana Abaza VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Find out how Booker decreased theircost per lead by 71% with content.
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