How Social Technology Empowers Better Organizations

RESPONDING TO CHANGE

"The internet is not a friendly place. Things that don't stay relevant don't even get the luxury of leaving ruins.

They disappear."From Facebook’s Little Red Book

Most organizations have operated essentially the same way for the last 100 years.

Despite more technological evolution in the last 100 years than in the rest of human history combined

Structured to provide predictable outcomes when given predictable inputs.

This is a problem.

Because people don’t work, believe, act, or decide the same way.

Rate of Cultural Evolution Dramatically Empowered Consumer Voice

Interracial Marriage (180 years)

Prohibition (75 years)

Women’s Suffrage (35 years)

Abortion (10 years)

Same Sex Marriage (10 years)

How has it changed, what does it mean?

SOCIAL TECHNOLOGY

What we talk about when we talk about technology.

More than just iPads.

The collection of tools, techniques, methods, or processes that we use to

accomplish interaction with one another.

Social Technology

SOAP

BOX TW

ITTERfree

accessible

amplifier

contextual

“The proportion of American teenagers who believe themselves to be “very

important” jumped from 12% in 1950 to 80% in 2005.”

(the economist)

No one can kill a good idea. Everyone can pitch in.

Anyone can lead. No one can dictate.

You get to choose your cause [or identity]. You can easily build on top of what others have done.

You don’t have to put up with bullies and tyrants. Agitators don’t get marginalized.

Excellence usually wins (and mediocrity doesn’t). Passion-killing policies get reversed.

Great contributions get recognized and celebrated.

LIFE ON THE WEB

gary hamel, what matters now

But have our organizations adapted to the changes in social technology, or have

they simply adopted new tools with no change in operation?

Social technology cannot be regulated and operated in the same way as everything else.

VISIONARY PURPOSE

OUR PEOPLE

OUR BRAND

BRAND + CUSTOMER INTERFACES

A map of how we should look.

“To be the best beer company bringing people together

for a better world.”

PURPOSE

“Texas and Oklahoma, This Drinking Water’s for You.”

Start with Purpose.

Orient around a visionary reason for being.

Focus on Continuously Delivering Value.

To customers, not shareholders. To constituents, not donors.

Start with Purpose.

Focus on continuously delivering value.

Responding to change over following a plan.

Start with Purpose.

Good strategy is adaptive and emergent.

Focus on continuously delivering value.

Platforms are tools and tactics oriented around Purpose.

Start with Purpose.

Good strategy is adaptive and emergent.Think in platforms, not in tools.

ToolsPlatforms vsIntegrated Disconnected

VISIONARY PURPOSE

Focus on continuously delivering value.

Be a human about it.

Start with Purpose.

Good strategy is adaptive and emergent.Think in platforms, not in tools.

Do well by doing good.

THANK YOU

Spencer Pitman Director of Organizational Design OpenNest (formerly Caracal + PCR)

@AlcesBull

Slide 5 Source: http://www.bloomberg.com/graphics/2015-pace-of-social-change/

Slide 7 Source: http://www.economist.com/news/books-and-arts/21651767-how-get-narcissism-thoughtfulness-you-are-not-special?

fsrc=scn/fb/te/pe/ed/MeMeMe

Slide 8 Photo Source: https://www.flickr.com/photos/simbiosc/16708065932/

Soapbox: https://www.flickr.com/photos/monsieurlui/316350341/

Gary Hamel, What Matters Now (San Francisco: Jossey-Bass, 2012), 176-177

Bud Photo Source: http://money.cnn.com/2015/05/29/news/companies/anheuser-busch-drinking-water-flood-victims/