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An Overview
OUR MISSION
To make it incredibly easy for marketers to access the data they need to personalize content for their customers. We’re consumers too, and we love it when marketing messages are relevant to us. So, we fuel marketing automation tools with the necessary data to help brands keep their customers happy and engaged.
WHAT WE DO
Real-Time Data on 80% of U.S. Emails.
WHY YOU SHOULD CARE
EMAIL BEATS news, gaming, social networking, video, and shopping to retain the top spot of all mobile activity. Your customers are checking email on their iphoneipaddroidkindle right now. ARE YOUR EMAILS MAKING IT THROUGH THE CLUTTER OF THEIR CROWDED INBOX?
Source: Pew Research Center, 2012
“If you are a B2C company and are not yet personalizing emails, you are missing out on what your competitors are capitalizing on. Our clients that personalize emails see click through rates 43% greater than those that don’t. Bottom line, Rapleaf data is the key ingredient that drives our personalization engine.” Erik Severinghaus, CEO
WHY YOU SHOULD CARE
Better Coverage At least one data point on 80% of U.S. Emails
Faster Delivery <5ms response time from our API
Stronger Customer Bonds Industry leading coverage & response time enables us to help our clients personalize more communications with their customers than ever before
THE BEST AT DATA ON EMAIL
CLIENT SEGMENTS SERVED Enterprise B2C Dedicated Account Manager. Append or API
Rap in App Custom Integrations. We power your favorite applications
Small B2C Self-Service. InstantData or API
Type of Bundle Field Possible Values Descrip7on Age 18 -‐ 20; 21 -‐ 24; 25-‐34; 35 -‐ 44; 45 -‐ 54; 55-‐64; 65+ Age Range
Demographic Gender Male; Female Gender Zip Code LocaJon i.e.: 94105 LocaJon-‐based data by zip code EducaJon Completed High School; ARended College; Completed College; Completed Graduate
School; ARended VocaJonal/Technical Indicates the highest known level of educaJon the person has completed.
High Net Worth Yes; (blank) Someone is likely be in the top 10% of net worth households in the U.S. Home Market Value 1k-‐25k; 25k-‐50k; 50k-‐75k; 75k-‐100k; 100k-‐150k; 150k-‐200k; 200k-‐250k; 250k-‐300k;
300k-‐350k; 350k-‐500k; 500k-‐1mm; 1mm+ Market value of person's home. In ranges of $25K and $50K increments.
Household Home Owner Status Own; Rent Whether the person owns or rents their home. Household Income 0-‐15k; 15k-‐25k; 25k-‐35k; 35k-‐50k; 50k-‐75k; 75k-‐100k; 100k-‐125k; 125k-‐150k; 150k-‐175k;
175k-‐200k; 200k-‐250k; 250k+ Income of household by range
Length of Residence Less than 1 year; 1 year; 2 years; 3 years; 4 years; 5 years; 6 years; 7 years; 8 years; 9 years; 10 years; 11-‐15 years; 16-‐19 years; 20+ years
Number of years spent in the current residence. Reported as number; not range.
Marital Status Single; Married Marital status OccupaJon Blue Collar Worker; Business Owner; Civil Service; Technology; ExecuJve/Upper
Management; Health Services; Homemaker; Middle Management; Military Personnel; Nurse; Part Time; Professional; ReJred; Secretary; Student; Teacher; White Collar Worker
OccupaJon
Presence of Children Yes; No Indicates whether there are 1 or more children in the household. Arts & Crais true; (blank) Purchases arts & crais related products
Blogging true; (blank) Interest in blogging Interest Books true; (blank) Purchases books; Interest in reading books
Business true; (blank) Interest in business Health & Wellness true; (blank) Interest in healthy lifestyle; purchases healthy lifestyle products
News & Current Events true; (blank) Purchases subscripJons for news & current events. AutomoJve true; (blank) Purchases automoJve goods Baby Product Buyer true; (blank) Has bought a baby product in the past 18 months Beauty true; (blank) Purchases beauty products
Purchase Charitable Donor true; (blank) Indicates liklihood of being a charitable donor Cooking true; (blank) Purchases cooking magazines; interest in cooking Discount Shopper true; (blank) Purchase behavior: Interest in discounts. High End Brand Buyer true; (blank) Has bought a premium CPG brand in the past 18 months Home & Garden true; (blank) Purchases home & garden products Home Improvement true; (blank) Purchases home improvement goods Luxury Goods & Jewelry true; (blank) Purchases luxury items Magazine Buyer true; (blank) Purchases magazines subscripJons Outdoor & Adventure true; (blank) Purchases outdoor & adventure products Pets true; (blank) Purchases pet related products Power Shopper true; (blank) Purchases items from mulJple retail channels Sports true; (blank) Purchases sporJng goods/Sports related products Technology true; (blank) Purchases technology Travel true; (blank) Purchases travel related goods; Interest in travel
ON-MENU DATA CARD
SIMPLE PRICING
+ Strong Volume Discounts
PRIVACY AND SECURITY
Leading the internet forward in transparency, notice, and choice
DO YOU LOVE DATA?
GET IN TOUCH. Don’t be shy.
Keep up to date with Rapleaf
Facebook: www.facebook.com/rapleaf Twitter: @Rapleaf LinkedIn: www.linkedin.com/company/rapleaf
Contact Rapleaf directly
Email: [email protected] Phone: 312.582.4363
