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The Social Media Gender Gap
Starring:Auren Hoffman
CEORapleaf
http://business.rapleaf.com
Quick pollhttp://business.rapleaf.com
• Gender and social media• How to engage people on social
networks • What your prospects are doing online
and why is that important • How you can identify influencers and
how to engage these influencers • How you can use the power of the
social graph (who knows whom) in campaigns
Agendahttp://business.rapleaf.com
Women are more active on social networks than men
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57% of people on Facebook are women
Source: Facebook (April 30, 2009) http://business.rapleaf.com
Most social networks are 60% women
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Women have more online friends
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Fastest growing demographic on social networks:
Moms
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Men are more transactional
Men are from video games
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Social media sites are geared toward women
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Prediction: more women social media executives
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Rapleaf:
a search tool used to learn about a client’s consumers, and their footprint on the social web
• How to engage people on social networks
1. Learn about them.
2. Email them something actionable.
Engagementhttp://business.rapleaf.com
• What are your prospects doing online?
• Why is that important?
Listeninghttp://business.rapleaf.com
• How you can identify influencers?
• How to engage these influencers?
Influencershttp://business.rapleaf.com
Power of the Social Graph
Social graphhttp://business.rapleaf.com
http://business.rapleaf.com
657 Mission StSuite 600San Francisco, CA
Contact:Auren [email protected]
