Slide 1
April 11, 2010
Presentation to New York Jets
NEW YORK SAN FRANCISCO CHICAGO
1.Meeting Agenda
Who is Rapleaf?What do we do?How do we do
it?ExamplesProposalQuestions
2.Overview
Social Web Researcher and Provider that helps companies gain a
deeper understanding of their customers
Aggregate data available via Facebook, Twitter, Myspace, blogs,
etc to create a detailed consumer database of 375+ million
consumers
Work with leading publishers, retailers, airlines, hotels,
restaurant chains, and many more
First a little background on Rapleaf. We are San Francisco based
start-up with a focus on helping companies to best understand their
customers and how to maximize the effectiveness of their social
media advertising campaigns. We aggregate customer data available
via Facebook, Twitter, Myspace, and 40+ other social media websites
and then are able to tailor this information to learn more about
the online presence of their customers. All in, we have information
on more than 375+ million consumer and one of the largest social
databases in the world.3.Rapleafs Data Who, What, Where, Why
So what is the actual data that Rapleaf combs through the social
web for? We break it down into the 4 Ws. Namely, Who are the
customer? What is their age, gender, location, occupation,
income.What are the customers likes, dislikes, lifestyle, and brand
affiliations?Where are these customers? What social media websites
do they spend time on?Who are these individuals affiliated with? Is
anybody following them? The reach extends into discovering who is
in the customers extended network as well.What we are doing here is
isolating who the most important fans/customers are.
4.Influencers
Influencer The most passionate and vocal customers of a brand or
service; act as ambassadors for the company
5.The Value of Influencers
20 Immediate ConnectionsEach with 100 connections of their
ownTotal Referral Value = 2000 CustomersX
So even if this fan only has 20 friends, if each one of his were
to have 40 that is an additional 800 customers being reached for
potential ticket sales6.How we do it
Ad NetworksData CompaniesExchangesInternal Database
WhoWhatWhereWith Who?
To produce this data we will aggregate from a number of
different resources including from partnerships with ad networks,
data companies, exchanges, DSPs, and internal CRM systems. For
example, say that image on the right is a sample of the e-mail
addresses within the Jets Fanclub internal database by using the
given e-mails, we are then able to search the social web and learn
more of their online activity. We are able to do this millions of
addresses and then synthesize the data, give a holistic view of 4
Ws, and further present the data however you would request.
7.Solutions
So to get to the point of this presentation - how can the NY
Jets use Rapleaf data to their advantage?With the data:The Jets
will gain insight into whom their fan base is, where they live, how
much money they make, where they interact online, and whom their
most influential fans are This data can then in turn be utilized to
run more effective online advertising campaigns increasing the ROI
for each advertising dollar spent.
To fully understand the power and potential of this data lets
look at a few case studies of how companies have leveraged our data
in the recent past
8.Case Study CPG Company Identifies Social Influencers
Problem: Leading CPG company is looking to reinvigorate brands
stale presence through social media. Decide to target mommy
bloggers with influence on the web.
Solution: CPG sent Rapleaf a list of 4M+ customers to analyze
their social media usage, with a particular focus on identifying
influential Twitters users. Information. CPG engages with mommy
bloggers in a one month outreach campaign.
9.Case Study: Rapleaf Helps Artists Connect With Fans
Problem: Fans are increasingly using social networks to interact
with musicians, but the artists dont have a way of learning about
their fans or identifying influential ones
Solution: Online musician promotion firm integrates Rapleafs
data into their online platform enabling musicians to learn about
their fan base and whom to target to maximize word-of-mouth
marketing efforts
10.Proposal
110,000+ Fans25,000+ Followers
11.Delivery
Choose from a number of different data delivery methods and
presentation styles
Social Media ReportExcelXMLCRMSocial Media ReportFacebook Fan
ReportRapleaf API
12.Questions
13.Contact Us
Contact Info:Jeff RichmanSales [email protected]
