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From Management Clinic 2010, Facebook, Twitter and other social media tools can enhance your brand and strengthen your relationship with customers.
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Proven Methods To Enhance Your Brand Using Social Media
• Sara Tambascio, Online Editor, Today’s Garden Center magazine (@stambascio)
• Melodie McDanal, GardenHood, Atlanta (@melodiegardens)
• Larry Grossman, Grossmans Garden & Home (@GrossmansGarden)
What Can SM Do For You?
• Become “My Garden Center”• Make your fans into your evangelists• Make personal connections
• Photos• Events• Create conversations• Promotions
Facebook: Post Photos
• Photos of you and your product• Contest winners and events• Check out Buchanan’s Native Plants
Facebook: Photos
Facebook: Photos
Facebook: Photos
Facebook: Events
• Not only will fans follow, their friends see their events, too.
Facebook: Events
Facebook: Create Conversations
• Ask questions• Make it social• Check out Bordine Nursery
Facebook: Create Conversations
Facebook: Promotions
Notes On Facebook Fan Pages
• Be sure to include contact info• Use Favorite Pages for other local businesses• Allow people to write on your Wall• http://www.facebook.com/help.php?page=90
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• Share news (about you) that people will want to retweet
• Offer timely, local advice• Make it personal and entertaining• Use Twitter conventions
Twitter: Retweeting
• Forwarding your message• Greatest number of retweets
around 2pm
Source: The Science of Retweets, Mashable.com, Dan Zarella
Twitter: News To Retweet
Twitter: Local & Timely
Twitter: Local News
Twitter: Make It Personal
Twitter: Hash Tags
Twitter: #musicmonday
Twitter: #followfriday
Twitter: Lists
• Categorizes people you follow • Resource for your followers
(@BobsMarket/gardenpros)
Twitter: Promotion
Twitter: Promotion
Twitter: Promotion
Twitter: For Business
Notes On Twitter
• More than one account – one public-facing, one industry-facing
• Share information about social media• URL shorteners: Bit.ly, Ow.ly, TinyURL• http://help.twitter.com/
Integrating Social Media
• Ping.fm• HootSuite• TweetDeck• OpenID
Mobile Social Media
Social Media Tips
• Tell people about your social media, on the web and in person.
• Some on Twitter or Facebook, not both. Be everywhere and cover your bases.
• Cross promote your social media.• Mashable.com
Examples?
Today’s Garden Center on Facebook and Retailer Twitter list at http://
twitter.com/#/list/stambascio/retailers
Questions?
• Sara Tambascio, Today’s Garden Center magazine [email protected]
• Melodie McDanal, GardenHood [email protected]
• Larry Grossman, Grossmans Garden & Home [email protected]
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