1. Joyce Feustel, Founder Boomers Social Media Tutor TiE Rockies: Enhance Your Personal Brand with LinkedIn 2. Reasons To Be On LinkedIn Enhance your professional brand Increase rank in Google searches Connect with other professionals Increase profitability 3. Privacy and Settings Quick Overview Profile Privacy Control and Settings Communications Email and Notifications Groups, Companies and Applications Account Information 4. Connections Clients, strategic partners Co-workers current and past Colleagues in organizations People you have met via LinkedIn groups People you meet at networking events 5. Connections Making Them Type persons name in search box Click on Connect button and select how you know this person Could Use Other Option, then type in persons email address All invite requests: ideally, add personal note and then send invite 6. Connections Accepting Them Double click on envelope icon on the menu bar takes you to Inbox Double click on the invite Depending on your settings, you may also see the invite in your email inbox Click on View Profile 7. Connections Accepting Them, contd Review the persons profile Look for shared connections Decide if you want to be connected with this person If yes, click on Accept; If not click on Ignore Other option is Reply (found in drop down option by Accept) 8. Increase Your LinkedIn Visibility Update your profile periodically Monitor your newsfeed daily Share updates daily and post weekly via long form blog posts Comment on other peoples posts 9. Updates and Posts on LinkedIn Status reports use update box found on the Home page Use the long-form post to blog on the LinkedIn site In either updates or posts, provide tips, ask questions, share success stories of your own or of others Link to your newsletter, to your YouTube channel and other places where you have an online presence 10. Editing Your Profile Click on Edit profile or just click on Profile Click on pencil icon for editing a section, which could include adding something to the section Make changes and click on Save 11. Click on Edit Profile To the right of each section is an icon with one arrow pointing up and other pointing down Click on the icon and move the section to where you want it to appear. Moving Sections Within Profile 12. Professional Photo Up to date Easily recognizable Only you in photo headshot is best 13. Your Name and Headline Your first and last name (or could include a nickname or previous name), can include a degree a professional designation, like CPA Headline should be catchy and use key words, could be your job title Add key words, tag lines and other words to make your profile stand out 14. Contact Information Phone, email, and physical address if appropriate Website, blog, other links, e.g. Twitter handle Customized LinkedIn URL 15. Who you are and what you have to offer, use keywords consider it to be a type of personal vision statement Stress how you can help others Include contact information and call to action Summary 16. Experience Current and past paid positions and volunteer positions where you used skills for which you want to be recommended Short description or bulleted list of duties and accomplishments Recommendations 17. Professional Gallery For each job position, you can add a visual, such as a PowerPoint presentation done in SlideShare, or a YouTube link Just click on the + inside of the box - then select add link or upload file 18. Endorsements for Skills and Expertise List your skills and areas of expertise Your connections can endorse you Can have up to 50 skills Regularly review your skills to be sure they are the ones to stress Put most important skills first 19. Education, Certifications, Courses School(s) you attended Degree(s) for those from which you graduated Certifications or licenses relevant to your field Certifying or licensing authority 20. Honors and Awards Recognition of any kind Both personal and professional Entity that bestowed the award 21. Publications Title Publication/Publisher Date URL Other authors Description 22. Projects Time-limited activities done for a paid position or in a volunteer capacity Name of project, date, or a date range Your capacity with the project Description of project, include URL gives a clickable link to the project Team members must be LinkedIn connections to include 23. Organizations Name and type of organization Your role(s) in the organization Your specific duties Timeframe of your service Leadership roles in the organization can also be included in the Experience section of your profile 24. Groups Select groups relating to your profession and/or your hobbies and interests Participate in group discussions Ask questions of group members You can join up to 50 groups Customize your group settings 25. Effective Use of Groups Review your current groups to identify people to connect with or threads to follow and comment on Find groups by typing key words into search box and only search groups Review the group(s) that come up and see if any look like a fit for you 26. Following Select companies to follow great for job searches and for finding clients/power partners Follow influencers and industries provides key information relevant to you and your industry Posts by these companies, influencers and industries appear in your newsfeed 27. Company Pages Search companies by name in search box, using Companies as a filter Use key words in search box and use Companies as a filter Research company via info on the company page See who is a 1st, 2nd and 3rd degree connection 28. Interests Your hobbies and passions Causes you believe in Organizations you support If the organization you support has a company page, be sure to click on the box with the organizations name when typing in its name doing so creates a clickable link to that page 29. Free LinkedIn Account Request up to 5 introductions at a time Search for and view profiles of other LinkedIn users View 100 results per search Save up to 3 searches and get weekly alerts on those searches there are now limits on the number of searches for those with a free account 30. Job Seeker Account - $30/month Send three inmail messages per month Get a complete list of who has viewed your profile Get your job application moved to top of the recruiters list See how you compare with other applicants for a particular job Get detailed salary info for each job 31. Business Plus Account - $60/Month Send 10 inmail messages per month Get a complete list of who has viewed your profile and how they found you Access to more search filters View unlimited profiles from search results up to 3rd degree connections 32. Contact Joyce Feustel: www.boomerssocialmediatutor.com 720-984-1162 joyce@boomerssocialmediatutor.com http://www.linkedin.com/in/joycefeustel /