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We Are

“Elegant (VII)”

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Group Profile

No. Name Roll Designation

1 Anjuman Ara 215 Member

2 Mohammed Saiful Islam Masud 221 Member

3 Md. Abdur Rakib 375 Member

4 Chowdhury Omor Faruque 377 Leader

5 Md. Al Amin 419 Member

6 Rumana 427 Member

7 Md. Moben Ahmed 526 Member

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Chowdhury Omor Faruque

ID No: 377

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BUSINESS

PLAN

Topic of Presentation

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We bring happiness fulfilling

the dream of customers

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By the collective effort made

by all the stakeholders

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A Retail

Superstore

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Buy green, live green

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Overview of the Business

A unique, uniform, universal and versatile sales floor that will

ensure almost every kinds of daily necessary consumer goods &

services.

Home delivery services for a few areas in Dhaka city initially &

later a large portion of the city .

Selling both online & within the sales floor.

Establish an environment of trust through offering better range of

quality products & services & thereby improving living standards.

Maintaining international standard retail supermarket.

Encouraging competitors, suppliers, govt., manufacturers &

employees to create products standard and serve quality

products for better prices.

Reusable & recyclable packaging to ensure environment safety.

Offering a clean, hygiene and a friendly environment.

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Overview of Others Properties

Organization Type: Private Limited Company

We have our own logo of Unistore which is our special trademark

and it will differentiate us from others.

Our design, patterns , strategies, stores, vehicles & some other

unique characteristics will create brand equity for us.

Location: Initially, at Uttara ( later for both developing &

developed areas of Dhaka city)

Total Space: 20000-25000 Square feet

EDI & inventory entry system moderated by the Inventory

Associates and Supervisors & bar coding system.

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Products or Services

Gro

ce

rie

s

• Bakery Goods

• Meat and Dairy products

• Fresh produce

• Dry goods and staples

• Beverages

• Deli Foods

• Frozen Foods

• Canned and Packaged Goods

• Condiments and Spices

• Household Supplies N

on-G

roce

rie

s

• Family Apparel

• Home & personal care

• Electronics

• Toys

• Lawn and Garden items

• Jewelry

• Automotive Products

• Home Furnishings

• Hardware

• Sporting goods

• Pet supplies

• House wares

• Furniture

Se

rvic

e

• Branded Fast Food Retail Shop / Restaurants

• Pharmacy

• Sports & Fitness

• Portrait Studio and Photo Center

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Value Chain Strategy

Production

HouseSuppliers

Super Store Super Store

CustomerCustomer

Online & Offline

Sales Personnel

Online & Offline

Sales Personnel

Via

RepresentativeAfter

Processing

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Overview & Goals of Marketing Strategy

Short term goal (mission): “Buy green, live green”.

Long term goal (vision): To establish a market

environment & economic standard where customers will

enjoy quality products & services at a reasonable price

in an environment friendly manner & thereby improving

today to live a better future.

Capturing 20% market share within 3 years.

Target Market: We have targeted our segments based

on geographical location. Initialy, at Uttara (later in the

other parts of Dhaka city)

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Market Analysis

Retail trade is one of the traditional businesses of Bangladesh. Food retail

sector consumes US$12-14 billion, number of retail grocery shops around

1 million. employment (12 %), GDP contribution 13 % (wholesale and retail.

Roadside shops constitute around 75 % with floor space ranges 30-100 sq.

feet.

30 companies with more than 200 outlets with 15-20% annual sales growth

& annual turnover of superstores stands at around tk. 15 billion (1500

crore) according to Bangladesh Supermarket Owners Association (BSOA)

Rahimafrooz Superstores Ltd.) launched Agora the 1st ever retail chain in

Bangladesh in 2001 promising a valuable shopping experience that

provides quality and fresh products at the right price & improves the

quality of life for customers and team members.

Shopno super store established in 2008 by ACI Logistics Ltd., the leading

retailer with 59 shops in 16 districts both by local sales & domestic market

share in Dhaka leaving behind Agora, PQS, Meena Bazaar, Nandan Mega

Shop, Pacific, Pick and Pay, Etc, Shop & Save and others.

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Marketing Strategy

A huge amount will be spent on promotional activities both online &

offline.

We will provide segmented packaging & shopping bag (i.e. for children,

women & men) which will be reusable & recyclable.

Online salespersons & vans will be ready for delivering goods at home.

Sourcing: Suppliers, manufactures & farmers.

Stores will be wide maintaining departments, cleanliness, brightly-lit

aisles and shelves stocked with a variety of quality, value-priced general

merchandise, & symbols of learning for environmental safety, culture &

patriotism.

Seasonal discounts ,sales promotion & everyday low pricing.

Online & mobile marketing system for a few segments.

Complain box, after sales services & convenient payment system..

Doctor, beautician & children playing area will be available for

convenience.

Discount cards & membership cards for customer retention. “UniClub”

will be organized for the valuable buyers from the customers list.

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Financial Overview

We require an investment of 53.57 crore tk. to give our plan into

action. Our yearly cost is given below:

Fixed cost

(53.57Crore)

Variable

Cost (32.10

Crore)

Total Cost

(85.67

Crore)

•Start-Up Cost (Collateral,

Initial assortment &

promotion, furniture,

decoration , transport,

machineries & others)

•Monthly Cost (Rents &

payments, employees,

maintenance & others)

•Daily

Assortment

•Promotion

•Logistics

•Others

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Profit & Break-Even Analysis

We will have an average monthly sales of 4 crore tk. which in turn will give a

profit of 30% on the sales deducting COGS, taxes & other costs that is 2 crore

tk. monthly. So, the break–even point will be,

Break Even Point = Fixed Costs / (Sales- variable costs)

= 535700000 / (480000000-321000000)

= 14 months = 1 year 2 months (approximately)

Variable

Cost

Fixed Cost

Break-Even point

Profit

Revenue

Loss

Cost

14

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Our Success Factors

Providing daily necessaries with the assurance of quality and standard.

Achieving success with trust, support and dedication of all the

stakeholders most importantly our customers, employees & suppliers.

24/7 online & mobile shopping will be available with home deliveries.

Thinking ahead, taking new initiatives, being creative & innovative,

improving today to live a better future.

Providing after sales services to ensure complete satisfaction.

Bringing happiness among people by satisfying needs & wants supplying

the right products on right time in right manner through our collective

effort to distribute resources effectively & ensure positive environmental

footprints on the beautiful earth. Thus, the quality of life & standard of

living will be improved.

Reusable & recyclable packaging.

Convenient parking facilities & location for customer attention.

Fresh , hygiene, BSTI & other global standardized products for consumer

safety.

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