Prã©sentation c arwidi 3 mai 2010

Towards an Innovation Union

Preparation of the new EU Research and Innovation Strategy

Charlotte Arwidi – Innovation policy

2

Europe 2020: Three interlinked priorities

1.) Smart growth: developing an economy based on knowledge and innovation

2.) Sustainable growth: promoting a more efficient, greener and more competitive economy

3.) Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion

Europe 2020: Seven flagship initiatives

Smart GrowthSmart Growth Sustainable Sustainable GrowthGrowth

Inclusive GrowthInclusive Growth

Innovation« Innovation Union »

Climate, energy and mobility

« Resource efficient Europe »

Employment and skills

« An agenda for new skills and jobs »

Education« Youth on the

move »

Competitiveness« An industrial policy for the

globalisation era »

Fighting poverty« European platform against poverty »

Digital society« A digital agenda

for Europe »

Innovation Union

Orientations

• Base future growth on knowledge and innovation Importance of innovation for all sectors and for SMEs

• Re-focus R&D and innovation policy on societal challenges climate, resource efficiency, health, demographic change

• Strengthen innovation chain – from ideas to market Accelerate the path from innovative ideas to new products and

services

• Address innovation in a broad sense: technological & non-technological; public, private and third sector

Major actions under consideration (1)

• Launch “European Innovation Partnerships”

In focused themes • Europe 2020 identifies bioeconomy, key enabling technologies,

independent and active living

Challenge based approach, • Bringing together relevant instruments (R&D, finance, public

procurement, standard setting, ..)

Partnership between EU, national levels• Businesses, public authorities, users

Major actions under consideration (2)• A single market for research and innovation

Achieve the EU patent and stimulate use of IPRs Accelerate standard setting Researcher mobility

• Access to finance Partnership with EIB Group to raise additional capital for start ups,

innovative SMEs and growing businesses Realise a European venture capital market

• Public procurement of innovation Enable public services to benefit from new technologies and innovations Provide opportunities for innovative businesses & SMEs, overcome

fragmentation of procurement markets

• World class knowledge base Coordinated investments, exploiting the Community legal framework for

research infrastructures

Where do we go from here?• May Competitiveness Council

• June European Council 2010: approval of Europe 2020.

• July informal Competitiveness Council: discussion on research and innovation

• September: adoption by Commission of research and innovation plan

• October Competitiveness Council: discussion on research and innovation plan

• October informal European Council: Heads of State debate on research and innovation

Regional dimension of new EU Research and Innovation Strategy

Possible regional orientations• Smart specialisation

• Link and open up regional research and innovation systems

• Align future cohesion policy with Europe 2020

Towards a “European Creative Industry Alliance”

Because creative and cultural industries are:

…one of the most dynamic emerging sectors in

Europe

…important drivers of innovation in other sectors

…more and more at the focus of political attention

Policy Forum

Horizontal Awareness Raising

European level policy input

FP8 and national and regional programmes

CIP/ FP8/Structural Funds and national and regional

programmes

CIP Top-up Scheme and national

and regional programmes

EIF/ CIP Top-up Scheme and national and

regional funds and prg’s

New Cluster

Concepts

Commercialisationof products and

services

Accessto

finance

Research

and skills

Framework conditions

and foresight

Policy ForumPolicy Forum

Horizontal Awareness RaisingHorizontal Awareness Raising

European level policy input



programmes





New Cluster

Concepts


services

Accessto

finance

Research

and skills


and foresight



programmes





New Cluster

Concepts


services

Accessto

finance

Research

and skills


and foresight

Initial phase

Full roll out

Towards a European Creative Industry Alliance: possible set-up

Design as a horisontal innovation activity

Commission Staff Working Document of 7 April 2009

« Design as a driver of user-centred innovation »

• In short, the document.. … analyses the contribution of design to innovation;

… broadens the concept of design from a policy perspective;

… concludes that design has untapped potential as driver of competitiveness and

innovation as not all companies, sectors and Member States make full use of design;

… suggests that design could be an integral part of European innovation policy.

What the Commission says about design and innovation…

Françoise Le BailDeputy Director-General DG Enterprise and Industry:

http://www.lelieududesign.com/ils-parlent-du-lieu#content-core-inner

Jean-Noël DurvyDirector Innovation Policy:

http://www.innovationlejournal.com/spip.php?page=article_videoj&id_article=5017

What the Council says about design and innovation…

[The Council] « CONSIDERS that the European Innovation Plan should include all forms of innovation in both the public and the private sector, including non-technological innovation, research-based innovation, innovation in services, design and eco-innovation »

Source: Council Conclusions « towards a competitive, innovative and eco-efficient Europe ─ a contribution by the Competitiveness Council to the post-2010 Lisbon agenda »

What the Ambassadors of the European Year of Creativity and Innovation say about design…

« Promote design processes, thinking and tools, understanding the needs, emotions, aspirations and abilities of users »

Source: Manifesto for Creativity and Innovation in Europe

Open public consultation on design 2009

• Aim of consultation: to find out if more should be done at EU level to support design and – if so – what

• In total, 535 replies

The consultation on design and innovation attracted great interest

Country

1. Germany

2. Netherlands

3. Spain

4. UK

5. France

Total replies

68

62

52

38

35

309 organisations and 226 private persons(535 in total) replied

The response to the consultation on design and innovation was very positive

• 91 percent of responding organisations consider that design is very important for the future competitiveness of the EU economy;

• 91 percent consider that initiatives in support of design should be taken at EU level;

• 96 percent think that initiatives in support of design should be an integral part of innovation policy in general;

• 74 percent think that design should be part of EU innovation policy.

About the main barrier to better use of design…

What are the most serious barriers to better use of design in

Europe, if any? (Multiple answers possible)

1. Lack of awareness and understanding of the potential of design

among policy makers

>78 percent of organisations

2. Lack of knowledge and tools to evaluate the rate of return on design

investment


3. Lack of awareness and understanding among potential design

customers, i.e. private and public organisations


…

Possible next steps

• The launch of an initiative as part of the new European Innovation Policy? An initiative to develop priorities and joint actions

Improve evidence base on design

Addressing innovation skills, including design

Mainstreaming design into other policy areas

Possible label for European design

Thank you for your attention!

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