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Point-of-Sale Marketing Management for Beverage Distributors Thank you for taking time to view this presentation of our point-of-sale (POS) marketing management software for beverage distributors. We appreciate your interest in our solutions. OnTrak Software provides superior business solutions that drive growth and value for beverage distributors and help them order, track, measure and manage their POS marketing and promotional materials including: custom printed signs, permanent displays, beverage menus, and beverage samples. Problem: Beverage distributors tell us they face three top challenges when it comes to managing and controlling their POS marketing process. 1. POS Marketing expenses and Time-to-Market delivery are out of control. Since their current order and production process is often a manual one, there are lots of errors and reworks, and limited control and accountability across the process. 2. Distributors lack information for making targeted POS business decisions. They are unable to track, measure and manage their marketing process and determine that they received a good return on investment on their marketing programs 3. There are marketing co-op dollars available from suppliers to offset distributor costs, but there is no quick and accurate way to report back to suppliers in order to qualify for the maximum recovery. Solution: There are three reasons distributors choose OnTrak Software. OnTrak software solutions: 1. Track and Lower POS Costs – OnTrak provides a single point-of-control for POS Marketing Management and dramatically reduces POS ordering and production expenses. 2. Speed POS Time-to-Market – OnTrak provides a workflow system to improve communications. Our systems eliminate errors, shorten delivery times, and provide a strong competitive advantage in the market. 3. Increase Supplier Bill-back Recovery – Our integrated analysis and reporting tools deliver accurate and timely information to improve accountability with suppliers, and determine the effectiveness of POS marketing campaigns. More About OnTrak Software: OnTrak Software offers a full breadth of point-of-sale marketing management products including: - SignTrak – Tracks and manages the custom POS signage process – order, production and placement verification; tracks costs and helps prove cents-per-case allowance. - PermaTrak – Controls permanent POS inventory from receipt, to order, through picking and placement verification; tracks POS costs and retail value and can assist with local regulations. - SampleTrak – Records and reports on beverage sampling including what was sampled, where, when and by whom, with tasting comments. Tracks inventory costs and recovers supplier bill-backs. - MenuTrak – Automates beverage menu creation process including configuration, approval and production; tracks and manages costs and improves supplier bill-back recovery.
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POS MARKETING MANAGEMENT SOFTWAREFOR BEVERAGE DISTRIBUTORS
Denis Clark | EVP | [email protected] | 513-935-4032
www.OnTrakSoftware.com
2TRACK, MEASURE & MANAGE Point-of-Sale Marketing |
Point-of-Sale (POS) Marketing Solutions
That Drive Growth & Value for Beverage Distributors
Track, Measure & Manage
POS Marketing & Promotional Materials:
Signs Displays SamplesMenus
POS MARKETING PROCESS
Top Challenges – Beverage Distributors
‘Suppliers’‘Customers’ Sales
POS• Graphics• Printing• Permanent• Samples
Management
1. POS Costs and Time-to-Market are out of control
2. Lack of Information for targeted POS business decisions
3. Supplier Bill-back Recovery – Missed opportunities
1 32
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |3
HOW ONTRAK ADDS VALUE
MEASURE(Business Intelligence)
• Where, When, How Much
• POS Costs vs. Sales
MANAGE(Integrated Reporting)
• Bill-back Recovery
• Profitability & ROI
‘Suppliers’‘Customers’ Sales
POS• Graphics• Printing• Permanent• Samples
Management
TRACK(Order Entry)
• Configure, Produce, Place, & Verify
• Inventory & Asset Mgmt.
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |4
ANSWER “YES” TO THESE QUESTIONS WITH ONTRAK
Do you know exactly how much you’re spending on ‘POS’ marketing?
Do you have all the information needed to manage budgets and control expenses?
Do you have the tools to fully evaluate your spending?
How much of a sales increase did you get from your ‘POS’ investment?
Do you know where your POS is going – by customer, brand, or salesperson?
Do you have the tools to know if your POS usage is maximizing sales?
Did you receive a good ROI from your ‘POS’ marketing campaigns?
Did you achieve the maximum bill-back recovery from your suppliers?
Do you have information for suppliers to prove your ‘spend push’ by account/brand?
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |5
WHY DISTRIBUTORS CHOOSE ONTRAK
Three Key Reasons
1. Track and Lower POS Costs Single Point-of-Control for POS Marketing Management
Dramatically reduce POS ordering and production expenses
2. Speed POS Time-to-Market A workflow system to improve communications
Eliminate errors and provide a strong competitive advantage
3. Increase Supplier Bill-back Recovery
Integrated analysis and reporting tools
Accurate and timely information to improve accountability with suppliers
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |6
ONTRAK PRODUCTS
Automate menu creation and recover supplier bill-backs
Manage the custom POS signage process
Manage samples, tastings and supplier bill-back recovery
Central inventory control for permanent signs and displays
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |7
Manage and control the entire POS process
Order > Track > Measure > Verify > Report
Eliminate errors and reduce time-to-market
Measure ROI - Sales results vs. POS investment
Monitor and prove your cents per case allowance
Convert Your Sign Shop Into a Profit Center
Custom & Temporary Printed Signs
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |8
Control permanent POS inventory
Receipt > Order > Picking > Placement > Verify
Assign to warehouse, rack & bin locations; Allocate to sales groups
Track costs, retail value, maintenance and competition
Assist with compliance to local regulation
Securely Manage and Control Permanent POS Inventory
Permanent Signs & Displays
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |9
Automate the order workflow for configuration, approval and production of menus and signage
Eliminate errors and reduce time-to-market
Track and manage marketing costs vs. sales results
Improve supplier bill-back recovery
Transform Graphics & Print Departments From Cost Centers To Profit Centers
Custom BeverageMenus & Signs
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |10
Record and report on beverage samplings
What was sampled, where and to whom, with tasting comments Correlate this information to sales results
Track sample inventory and costs
Improve supplier bill-back recovery
Uncork the True Potential of Beverage Samples and Tastings
Beverage Samples
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SAMPLE OF ONTRAK CUSTOMERS
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |12
SAMPLE OF ABI CUSTOMERS
Chas. Seligman
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |13
SAMPLE OF MC CUSTOMERS
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |14
ONTRAK – EASY AS 1, 2, 3
1. Software-as-a-Service – Web-based, On-Demand
– Website and database customized to meet your needs
– Integrate your product, customer and sales data with daily updates
2. No new hardware or software to install or maintain
– Use your existing PC, iPad or smartphones devices
– All updates, maintenance and ongoing support at no additional charge
3. Quick and easy start-up
– Implementation and end-user training – 2 days on-site
– Realize value in less than a week
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |15
FOR MORE INFORMATION
Click Here >> http://www.ontraksoftware.com
TRACK, MEASURE & MANAGE Point-of-Sale Marketing |16
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