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Market-leading recommendation technology and innovative ad formats With thousands of premium websites and over 40 million visitors per month in the DACH region alone, plista is the leading recommendation and advertising network in the German-speaking market. The company develops state-of-the-art recommendation technology, used to create personalized reading recommendations and advertisements.
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plista GmbH - plista Briefing
plista Briefing
Company introductionBerlin, 2012
plista GmbH – plista Briefing2
The CompanyMarket-leading recommendation technology and innovative ad formats
plista GmbH has become one of the most successful advertising networks in the German-speaking market since its start in 2009.
We rely on the plista-principle – the reader himself decides which ads he receives, based on his browsing and purchase behaviour.
Eye-catching advertising delivered to your target audience – an algorithm analyzes user behaviour, in order to deliver relevant articles and advertisements. The innovative Text/Image, Video and Display/ IAB ad formats can thus be delivered to specific target groups.
Through high engagement rates and low ad resistance, these ads are suitable for both performance- and brand-advertisement campaigns. Publishers are offered the opportunity to integrate these ad formats, resulting in additional premium advertisign inventory.
Location Berlin:Torstraße 33 10119 Berlin
Facts:Start: 2008
Employees: +75Network: +40 Mio. Uniques
* Stand April 2012
plista GmbH – plista Briefing
The plista ad network
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PUBLISHER
plista increases revenue andd traffic for publishers through its recommendation technology.
USER
plista recommends articles and advertisements that are of real
interest to the user.
ADVERTISER
plista achieves higher attention and click rates for advertisers through
reaching the target group.
All participants benefit in the plista ad network
plista GmbH – plista Briefing
The plista-principle
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plista offers the first type of ad format, where internet users themselves decide which ad is shown to them through their browsing- and buying behaviour.
The plista algorithmThe plista algorithm analyzes user behaviour. By doing so, plista can deliver a relevant article recommendation and advertisement for earch individual user.
Components of the plista algorithm: Collaborative Filtering Vectors, e.g. location, time RTB (Real Time Bidding) Retargeting Semantic
Anna and Anni both like Fashion & Lifestyle
Anna
Anni
" That means that Anna could be interested in Travel too!“
Anni is also interested
in Travel.
The more intersections the user has with other users, the more precise are the recommendations „collective intelligence“- the more data, the more the recommendations are automatically improved
Further optimisation according to popularity and relevance
plista GmbH – plista Briefing
Publishers
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Increase traffic and revenue
EXAMPLE PUBLISHERS
plista offers solutions for the optimal monetization of your website. The market-leading plista recommendation technology combines editorial recommendations with advertisements- tailored to individual reading- and purchase interests. The integration of the innovative ad formats into the reader flow increases attention rates and results in maximum advertising revenue.
Your benefits
□ The value of and dwell-time spent on your website is increased
□ Additional advertising revenue through eye-catching placements on perviously unused ad space
□ Offer your visitors individual ad formats with real added value
□ Traffic optimization through content recommendations with Ø 7,4% CTR
□ Cost-free integration of our market-leading recommendation technology, no minimum duration
plista GmbH – plista Briefing
Marketers
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Win new customers easily through specific targeting
EXAMPLE ADVERTISERS
□ Voluntary ad consumption leads to positiv brand perception
□ Stray losses are minimized, the advertisement‘s message is maximised
□ Eye-catching advertising through emotionalisation and relevant content
□ Your ads on premium websites
□ No minimum spend and continued campaign control
Your benefits
Position your advertisement message in the context of user-relevant content recommendations, and increase the attention rates to your brand through delivery to your target audience. Through the plista recommendation ad formats, ad resistance is low, because the reader voluntarily consumer the ads and the content recommendations. In addition to the implementation and optimization of your campaigns, you‘ll also receive a success-based invoice and detailed reports.
plista GmbH – plista Briefing
Future outlook
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What can you expect from plista going forward?
plista for IAB: purchase of individual ads in real time with the plista DSP technology plista Microsite Booking Interface: simple, flexible und above all quick: create your own Landing
Page with the help of an Online/Editor, then book the appropriate media and advertising services for it.
Constant development of the plista algorithm: through our new Ensemble Technology the delivery of the plista ads and recommendayions will become even more flexible and demand-oriented.
plista GmbH – plista Briefing
Advertisers:[email protected]
Get in touch
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Publishers:[email protected]
plista GmbH | Torstraße 33 | 10119 Berlin | Germany | Tel.: +49 30 4737537-0 | Fax: +49 32 121038193 | Standorte: Berlin, Hamburg, MünchenAmtsgericht Berlin-Charlottenburg | HRB 114726B | UStID DE815028728 | Geschäftsführer: Dr. Dominik Matyka (CEO), Andreas Richter, Christian Laase
Bankverbindung | Deutsche Bank AG | BLZ 10070024 | Kto.-Nr. 727835103 | IBAN: DE09 1007 0024 0727 8351 03 | SWIFT/BIC: DEUTDEDBBER
plista GmbH – plista Briefing
