PLAY Consumer & Shopper Research Services

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Text of PLAY Consumer & Shopper Research Services

  • 1. Overview

2. Experts in consumer & shopper research 3. Consultative approach we connect the dots 4. One size doesnt fit all. If a standard methodology doesnt fit, we create one that does 5. We go the extra mile we love what we do and we design research to be as engaging as possible for all concerned 6. Highly competent in advanced analysis methods, although we translate them so they are simple and easy to understand 7. Guiding principles: Continued Improvement WOW the customer PLAY as a team 8. WE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES 9. WHEN IT COMES TO TECHNOLOGY ENABLED RESEARCH we are ahead of the curve and are continually updating our capabilitiesTRADITIONAL Entry & Exit interviews Accompanied Shops Web surveys Vox PopsCONTEMPORARY Mobile & tablet interactive surveys Location activated surveys Automated ongoing dashboards Online communitiesWE USE BOTH TRADITIONAL & CONTEMPORY TECHNIQUES 10. STORY TELLING Results are brought to life. This might be through visual animations, illustrated story books, integrated video reports, or by other means, ensuring the story is clear, well told and definitely remembered. 11. RESEARCH AREAS 12. NEW PRODUCT DEVELOPMENT New SKUs, new ideas, concept testing, claim evaluation, pricing, packaging. From standardised approaches for benchmarking, through to complex full customisation projects. 13. IN HOME USE TESTFast, efficient & cost effective product testingAccess to 350,000 well profiled Australian consumersAll products sent direct to their door by Australia Post 14. IN HOME USE TESTAutomated participation incentivesSurveys and in-home diariesWebcam feedback incorporated 15. CENTRAL LOCATIONPRODUCT TESTS Access to a purpose built sensory facility Other venues used as required Our researchers have conducted hundreds of product and sensory tests HD Video feedback can be incorporated 16. CENTRAL LOCATIONPRODUCT TESTS Access to a purpose built sensory facility Other venues used as required Our researchers have conductedSHOPPERhundreds of product and sensory tests HD Video feedback can be incorporatedRESEARCH Entry and Exit Store Interviews Australia Wide. Paper or via iPads Accompanied Shops Path to Purchase Location Activated Mobile Surveys Custom Virtual Shelf Displays (2D and 3D) Packaging Research Eye TrackingProperty of play. Commercial in Confidence. 17. CUSTOMER S E G M E N TAT I O NWe paint a very clear picture of your different types of customers, and what motivates them 18. CUSTOMER S E G M E N TAT I O NResults are a very clear We paint brought to life via video interviews with those picture of your different each customers that best represent types oftype so you canand customer customers, easily identify and understand different what motivates them customer needs. 19. CUSTOMEREXPERIENCEEveryone knows that customer experience and satisfaction is important to retaining customers. We can develop ad hoc research or implement ongoing Voice of the Customer programmes so you can understand your customers needs, and better satisfy them. 20. ONLINE COMMUNITIES We can supply and manage short 3 day, 3 weeks, 3 months or 3+ year communities We use a leading full featured platform, integrating SMS, Video, Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite of widgets suitable for co-creation research 21. BESPOKE ONLINE RESEARCH COMMUNITIES Sometimes, research We can supply and manage short 3 dont fall neatly needs day, 3 weeks, 3 months or 3+ year into a little box. communities When this happens, We use a leading full featured we platform, integrating SMS, Video, take an intelligent approach to solve a Discussion Boards, Surveys, Blogs, Diaries, Polls and a complete suite variety of wide of widgets suitable for co-creation different problems. research 22. CONSUMER CONNECTIONS 23. THANK YOU Level 6, Reservoir St, Surry Hills, NSW 2010 Phone: 0282182186 | Email: Info@playmr.com.auProperty of play. Commercial in Confidence.

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