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8 th ECR Ireland Shopper Awards Category Management Shopper Marketing Digital Shopper Engagement www.ecrireland.ie

Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

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Page 1: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

8th ECR Ireland Shopper

Awards

Category Management

Shopper Marketing

Digital Shopper Engagement

www.ecrireland.ie

Page 2: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

ECR Ireland Shopper Workgroup A quarterly peer-to-peer workgroup to advance thestandards of consumer insights, category management,digital & shopper marketing in Ireland for demand sideprofessionals.

Participants debate hot topics, industry challenges andglobal best practices to keep the individuals & theircompanies ahead.

www.ecrireland.ie

Page 3: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

The Future of Online Category Management

ECR Community

Webinar Series

1. Tomorrow’s Category Management Today:How do Brands Achieve their Goals in a World Without Planograms and Shelves – Sep 05

2. Content, Consideration and Online Customers: How to drive the conversation online – Oct 18

3. Availability in the Online Channel: The influence of Online out of Stocks on Consumer Behaviour and Sales– Nov 15

www.ecrireland.ie

Page 4: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

The ECR Store Safari - London

See the latest grocery retail concepts in actionLondon is a hotbed for format innovation & food-to-go.

Visit some of the best large stores to see how retailers are responding to current trends. Meetings with store

management to deepen your understanding.

www.ecrireland.ie

Page 5: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

ECR Digital Forum

What is ECR Digital Forum?• A series of workshops to discuss, debate,

better understand & track the impact of digital in the grocery sector

• Insights + case studies + “round tables”

5

ECR Ireland Digital Forum

Page 6: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

www.ecrireland.ie

ECR Ireland Product Availability & Supply Chain Workgroup

A quarterly peer-to-peer workgroup & network forproduct availability & FMCG supply chain leaders.

Focus on supply chain mentoring, collaboration,promotions management, forecasting accuracy,out-of-stocks, shrink management and food wasteprevention.

Page 7: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

Are you looking to grow yourself or your team personally and

professionally?

Want to improve your or your team’s understanding of product availability,

out-of-stocks & supply chain?

Mentoring across customer-supplier boundaries

www.ecrireland.ie

Page 8: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

www.ecrireland.ie

Page 9: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some
Page 10: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

Supply Side Collaboration

www.ecrireland.ie

Page 11: Awards Category Management Shopper Marketing Digital ... 17/shopper... · standards of consumer insights, ... digital & shopper marketing in Ireland for demand side ... Visit some

Feeding Ireland Future 2017

www.ecrireland.ie