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Problems
I want to sell / rent property.
PlandexFind a good place to live!
We want to buy / rent
apartment, but do not
know the area.
Market
PlandexFind a good place to live!
Spending on real estate advertising in the United Statesis US$ 27 billion.
Real estate advertising market estimation in Russiais about 40 billions rubles.
Estimation of new building segment in Moscow regionis about 8 billions of rubles.
Solution: Real estate buyers/renters
Neighborhood
info
Apartment info +
Analytical content*
Cian.ruDomofond.ru,Яндекс Недви-жимость
Plandex.ruZillow.comTrulia.com, Urbancompass.com
+
+
+
-
-
+
+
-
PlandexFind a good place to live!
* Analytical content topics: environmental situation, transport, security.
Solution:Real estate sellers/landlords
PlandexFind a good place to live!
Influence of the choice of users:
real estate branding+
Online real estate media
Plandex.ru
Real estate searchengine (zillow.com, cian.ru, novostroy-m.ru)
+ -
Google AdWordsYandex Direct
-
Getting Real EstateLeads + - + +
User behavior analysis + - - +
Team
PlandexFind a good place to live!
Economist Mathematician Programmer
Kirill Fedotov Matvienko Ivan Alexey Ovchinnikov
CEO/Founder CTO/Cofounder Lead developer
Open data
Marketing
Sales
Fundraising
Application architecture
Software development
management
Analytical content
development
Application development
Investments
PlandexFind a good place to live!
Results:
• Team;
• Minimal viable product (MVP) for Moscow region;
The project was funded by the founders.
For next steps we raise 15 million rubles ($ 300,000).
Next steps:
• Promotion in Moscow region and sales
• Development MVP for New York
• Promotion in New York and search for the next round of funding
Contacts
PlandexНайди, где жить хорошо!
Kirill Fedotov/СEO
mob.: +7 910 472 23 78
www.plandex.ru