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OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE

ADVERTISING & ADWORDS GENERATION

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Table of Contents

1. Introduction to online advertising and Adwords ......................................... 3

2. What should we look out for ....................................................................... 4

3. Diversified online advertising ...................................................................... 6

4. Types of diverse online advertising models ................................................. 7

5. Basics of Adwords ........................................................................................ 9

6. Google and its Collaboration with Third-Party .......................................... 10

7. 5 Quick tips to streamline your business ideas .......................................... 11

8. Conclusion .................................................................................................. 13

9. About Us .................................................................................................... 14

10. Contact Us .................................................................................................. 15

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1. Introduction to online advertising and Adwords

Successful advertising stimulates prospects into action, inciting sales. And

Advertising Promotions service helps you to increase sales by endorsing your

products through effective ad copies that can invoke the emotional chords of

your audience into buying your products or services.

In the late 90s, online advertising emerged as one of the Website’s

premiere marketing vehicle. Later in the year 1998, a company named goto.com–

later Overture, which was bought by Yahoo! in 2003–contributed to the text-

based ads targeting keywords and in this way search marketing was born.

After a quite number of Ad networks popped up to assist marketers run display ad

campaigns with web publishers, a new kind of industry inventory consolidator

emerged. AdWords is Google’s advertising product, which displays your ads to

people who are looking for products or services similar to those that you offer on

Google or its partner sites. Advertising with AdWords allows you to gain new

customers and reach to the right kind of prospects at the precise moment they’re

searching for your type of products and services. You can choose to be

charged for clicks, impressions, or conversions, depending on the type of

campaign you run.

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2. What should we look out for

E-list Hunter believes that online advertising and AdWords are important tools

that you have experienced so far. Once your ads are running, we provide

performance data so that you can track what’s working and what’s not. AdWords

is highly accountable, helping you understand precisely the return on your

advertising investment and allowing you to make adjustments to optimize for the

best possible return.

Here are some activities to look out for:

Online advertising and AdWords campaigns’ cost and performance should not

be made public: Only slightest information about the number of clicks,

impressions, and cost of your AdWords advertising will be given to you.

Assured ad placement, either on a particular advertising channel or in a specific

position: AdWords ad position is determined by an auction and changes

dynamically with every new search.

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Bullying you into signing up: Only you can remove your business from the

natural or organic search results on Google.com.

Deceptive pricing: The agency may not use the correct advertising budget as

agreed with you — ensure that you get a written official copy of your agreement.

Claiming Advertising and AdWords will affect your organic or natural ranking:

Advertising and AdWords has no impact on your organic or natural ranking in the

search results; the two are completely different.

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3. Diversified online advertising

To increase transparency for the advertiser and quality for the publisher, dozens

of smaller intermediary companies sprung up at various points on the buy/sell

scale, distinguishing themselves as either DSPs or SSPs with better tailored and

targeted technologies.

A SSP also known as Sell Side Platform or Supply Side Platform is a technology

platform for publishers to manage their ad inventory and increase revenue by

tapping into the different sources of available advertising income. Google made

the industry’s first supply side platform acquisition of AdMeld.

A DSP also known as Demand Side Platform is a similar technology to SSP where

buyers seek online advertising inventory and the exactly targets the right

audience. While SSP is a technology solution for a publisher, the DSP is a

technology solution for advertisers. The two integrate with each other to buy and

sell online media inventory.

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4. Types of diverse online advertising models

CPM: Cost per impression; the cost of an online advert per thousand views. The

M stands for the Roman numeral representing 1,000. For example, in banner

advertising you pay for each 1,000 ad views your banner receives.

So, CPM = C=Cost P=Per M=1,000.

PPC or CPC: Pay per click or Cost per click; this is an online advertising model used

to direct traffic to websites, where advertisers pay the publisher (website owner)

when the ad is clicked. Among PPC/CPC providers, Google AdWords, Yahoo!

Search Marketing and Microsoft AdCenter are the 3 major network operators,

and all 3 operate under a bid-based model. That means that advertisers paying

these sites typically bid on keyword phrases relevant to their target market.

CPL: Cost per lead; is an online advertising model in which the advertiser pays for

an explicit sign-up from a consumer interested in the advertised offer. In contrast

to the aforementioned models, advertisers only pay for qualified sign-ups making

CPL pricing models the holy grail of the online advertising in the ROI rankings.

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CPA: Cost per action; an online advertising pricing model, in which the advertiser

pays for each specified action linked to an advertisement. As opposed to brand

marketing, direct response advertisers consider CPA the optimal way to

buy online advertising.

At times, CPA is also referred to as “cost per acquisition”, which in general is

associated with acquiring new customers through advertising. Using the term

“cost per acquisition” instead of “cost per action” is not incorrect in such cases,

but not all “cost per action” offers can be referred to as “cost per acquisition”.

RTB: Real Time Bidding; is the buying and selling of ad impressions, in real-time

within the online marketplace.

DMP: Data management platform; forms the data backbone of all advertising

operations. DMPs act as a cross between ad servers and customer relationship

management and reports billions of points of advertising related data every day.

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5. Basics of Adwords

The following attributes to a successful AdWords’ generation

Keywords: The words or phrases you select – when users/visitors search

for those words on Google, your ad may appear next to or above the search

results.

Clicks: The number of times users/visitors clicked your ad Impressions:

The number of times your ad appears.

Click through Rate (CTR): The number of clicks divided by the number

of impressions is defined as Click through Rate. It is shown with a percentage

symbol. A good CTR can improve your average position.

Average Position: The average position that an ad appears is when it’s triggered.

An average position of 1-8 generally means that the ad is appearing on the first

page of search results.

Cost: The total amount you spend with AdWords.

Conversion: The action at which your advertising results in, such as a phone call,

lead, or sale. This is usually a good metric to use to measure the success of your

advertising.

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6. Google and its Collaboration with Third-Party

We conceive that AdWords can help your business succeed. However, you might

not have the requisite time or resources in regularly maintaining a successful

AdWords account. Or maybe you would just like to seek an expert’s advice.

That’s where our third-party associates come in to action. There are many

different types of third parties from online advertising agencies who are out and

competing in the global marketplace and yellow page publisher to the one-person

web consultant. An AdWords third-party associates helps you and your business

to save a lot of time and energy. We keep you informed, involved with the latest

updates on your ad campaigns and handle the time-consuming work. Moreover,

we provide you with reporting and web analytics, answering your questions and

optimizing your campaigns, among many other things.

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7. 5 Quick tips to streamline your business ideas

Assess your performance:

Today what is more important in AdWords is the return on your advertising

investment. So you should take some time and track what you’re investing on a

monthly basis and the results you’re receiving from those investments.

Track your segmented reports on a regular basis:

Segmented reports allows you to breakdown your traffic data into almost any way

you would wish to see it – You can break the data down by device (i.e.

PC/Tablet/Mobile), traffic network (Search/Search Partners/Display etc.), Hour of

day & much more.

Be choosy:

Be choosy in opting the right kind of third party and what other services they

provide alongside AdWords to grow your business horizons.

Your selling points must stand out from that of your competitors:

Before investing even a dollar into an AdWords campaign, you should first do a

detailed research into the pros & cons of AdWords campaign and what kind of

selling points your competitors are listing on their adverts & websites. It is

essential to ensure that your selling points at least match that of your main

competitors which in turn will help a lot of AdWords visitors to analyze between

you and your competitors.

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Make sure landing pages are optimized to convert:

In today’s era when in a day each click to your site can fetch you a large amount

of money, it’s becoming more and more essential to do your best to ensure that

each AdWords clicks of yours can change the conversion rates and ROI and

increase the page rankings– This means having a landing page that answers or

responds to all kinds of queries that your potential customers would be asking

inside their head when they approach you for your products and/or services.

Some of them are mentioned below:

a. Is this website advertising the exact product and/or service that I am searching for?

b. Why should I approach this business rather than one of its competitors?

c. What kind of quality service and customer acquisition benefits they are providing than

its competitors?

d. Does this business provide/deliver the advertised service and/or product within my

region?

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8. Conclusion

As the online advertising and AdWords ecosystem continues to evolve there have

been innumerable changes in the way advertising is designed, bought and sold.

And the underlying truth behind it is the innovation & creativity coming into

action. Creativity plays a vital role in online advertising and in AdWords, and it can

have a profound impact on the success of a campaign and generate positive

brand perceptions and increased sales.

It is always believed that pictures depict more than thousand words; that's why

most of the businessmen prefer promoting their products or services through

online advertising and with AdWords rather through traditional marketing.

Thus, online advertising and AdWords has become crucial and effective that it is

one of the industry’s best marketing platforms to win the minds and hearts of the

consumers.

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9. About Us

E-list Hunter is an industry leading online marketing solution provider offering a

comprehensive lineup of services that help you turn all your marketing efforts

into measurable business results. With headquarters in USA we extended our

global reach to countries including Australia, Europe and Malaysia.

We at E-list Hunter aim in surpassing the expectations of our customers and

deliver successful results. We provide various types of advertising services and

focus largely on creativity and imagination. Whether it’s brand awareness or

endorsing your products and/or services, we assist you to elevate your business

goals with our online advertising service. From giving innovative ideas,

presentation, we provide you with whole new integrated online advertising

solutions to improve your business endeavors.

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10. Contact Us

ADDRESS:

795 Folsom Street, 1st Floor,

San Francisco, California, 94107

UNITED STATES

PHONE: 866-722-5538

EMAIL US: info@elisthunter.com

VISIT US: www.elisthunter.com