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The ReturnHow the National Wildlife Federation® captures return on investment through engagement using Twitter.
Based on Edgar Allan Poe’s The Raven, first published in 1845.
As read by…Danielle Brigida
Social Media Outreach [email protected]
What can we measure?
Social interactions and what they stand for…
Potential Metrics to Track
• # of Friends
• People taking action
• People blogging about us
• People linking to us
• People participating in programs
I used Twitter to engage…
…and learned what people liked.
WILDLIFE
Web Traffic From Twitter
Page views nevermore?
$$ REVENUE $$
Engagement
NWF’s Goals Are To Increase:
I Continued Tracking…• Friends thru Social
Media
• People taking action• People blogging
about us
• People linking to us
• People participating in programs
Used “Listening” Tools
Replies and Feedback
A chance for program assistance?
People share their wildlife sightings
http://search.twitter.com
NWF: Wildlife Watch on
Robin in Park,
Maryland #NWF
Understanding Social Media
Set Tangible Goals
• 50 unique Twitter Users
• 200 Wildlife sightings in first month
• At least 5 tweets a day
Combine Old and New Techniques
NWF Press Release
Blog
Working Together Made It Possible to Integrate Twitter
Twitter Feed On Our Website!
Learn and Apply
Originally uploaded to Flickr by Steven S.
Study…then Test!
Always Consider the Immeasurable Benefits...
This I hope and so much more
