My newsday norway_20120419

Page 1 | © 2012 MINDJUMPERS. All rights reserved. April 2012

Page 2 | © 2012 MINDJUMPERS. All rights reserved.

Discussion Ques2ons Feedback Input

#MNDAY

@klit_nielsen


Is Social Media transforming tradi2onal PR?



Mindjumpers – Social Media Agency

•  The agency operates in Northern Europe with a main presence in the Nordic •  Have in just 3 years become a leading full service social media agency in the Nordics •  Profitable and based on organic growth •  Key offering is to help companies and brands organize, manage and engage in social

media


We enable companies to strategic develop and execute interna2onal social media ini2a2ves in a structured, quality assured and cost effec2ve way

across markets with focus on crea2ng effect and value


Securing offering through proven and structured process

Organize •  Secure quality and best prac2ce in

community management across markets/countries

Manage & Measure •  Secured through training, procedures,

guides, manuals and key performance measurement

Engage •  Secure

•  Brand consistent •  Social media authen2c •  High responsive •  Na2ve speaking •  Quality assured … Community management

Page 8 | © 2012 MINDJUMPERS. All rights reserved. 8

Image by gsfc used with Attribution as directed by Creative Commons http://www.flickr.com/photos/gsfc/4422729133

Your World is Transforming..


”Technologies which facilitate online interac8on between people”


Every day, we create 2.5 quin2llion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate informa2on, posts to social media sites, digital pictures and videos, purchase transac2on records, and cell phone GPS signals to name a few. This data is big data.

What is big data?


Intelligence


The Death of Tradi2onal PR?










Companies are becoming media outlets.


Inves2ng resources in building social communi2es. Growth in community base as Community members share and become ambassadors

Spending on tradi2onal media/campaigns. You create awareness about you brand or product in a limited period

Why not take advantage of the impressions you have already made? Build and strengthen the rela2onships you have already established…

Social Brands Build Sustainable Rela2onships


2007


Des2na2on to Distribu2on..


Marke2ng needs to think in editorial processes


You are not the King

Involve

Dialog


INTEGRATE INTEGRATE INTEGRATE

INTEGRATE INTEGRATE


725+ inspira2onal ar2cles on social media business @ Mindjumpers.com/blog

Business

My newsday norway_20120419