Mobileday_dong_05.2012

MOBILE MARKETINGTrends in

Mobile Ad Network and Location – Based marketing will be the trend in the future

Present by Phan Tien Dong – Business Development Manager, Fifth iMedia

Fifth iMedia was founded in 2008.

Started as an ad-network in the Vietnamese new media market.

Grown significantly and expanded its network of Grown significantly and expanded its network of products further into the Social media , Search ( SEM, SEO ) Mobile Ad/Marketing and Email.

Today, Fifth iMedia is a one-stop shop digital media company offering innovative strategy / solutions for internet & mobile campaign.

Understanding Mobile users

Mobile Advertising Outlook 2012

Mobile Ads In Vietnam

Location-Based Marketing

Understanding Mobile UsersYour customers are on mobile. As a marketer, you need to be on mobile, too.

Gain a deep understanding of smartphone consumer behavior specifically with regard to:

S? d?ng Smarthone ntn trong cu?c s?ng hàng ngày Ngu?i s? d?ng dùng sp cho nhi?u công vi?c H? tìm ki?m nh?ng gì trên sp Sp có ?nh hu?ng gì t?i vi?c quy?t d?nh mua 1 sp H? ph?n ?ng th? nào v?i mobile ads

General Smartphone UsageGeneral Smartphone Usage

Smartphone are embedded into daily file – 89% ngu?i s? d?ng smartphone s? d?ng hàng ngày.

Sp ho?t d?ng nhu pc di d?ng - Ngoài nghe và g?i thông thu?ng thì ….

- 72% ngu?i dung sp dùng sp trong khi dang s? d?ng các phuong ti?n #

Action – Oriented Searchers

- Tìm ki?m thông tin nhanh chóng và thu?n ti?n

- 9 ngu?i take action /10 ngu?i search

- Sau khi search trên sp thì b?n s? làm gì ti?p theo

Location . Location . LocationLocation . Location . Location

- Tìm thông tin sp, dv g?n mình

- H?u h?t nh?ng ngu?i tìm ki?m thông tin v? location take action trong 1 ngày

Purchase Briven shoppers

Mobile dang thay d?i hành vi mua s?m hàng ngày -79 % s? d?ng phone trong các ho?t d?ng liên quan t?i Shopping - 74 % quy?t d?nh mua sau khi s? d?ng sp

Sp h? tr? gì trong vi?c mua s?m và ntn 79 % Sp h? tr? h? trong vi?c mua s?m

-SP là m?t ph?n quan tr?ng trong quá trình mua hàng b?ng nhi?u kênh #

- Sau khi dùng sp thì b?n dã bao gi? mua hàng chua ?

Reaching the Mobile UserReaching the Mobile User

- S? ?nh hu?ng qua l?i c?a các phuong ti?n truy?n thông t?i mobile search

Mobile internet In Vietnam

19 M19 M(Source : Buzzcity)

Internet traffic by mobile phone in Vietnam grew 400% compared to last year,

Accessed internet on mobile phone in Vietnam

Nearly 40% have already accessed the internet via their mobile or smart phone

Source : Cimigo

Mobile internet accesss by age

(Source : Cimigo)

People in the age 15 - 24 access the internet twice as often via mobile phone than people aged 35 - 49

Activities conducted on mobile internet

Asia smartphone penetration 2011

Mobile Advertisers

Outlook

19 May, 2012

Mobile Advertising Behavior

17% Nhà qu?ng cáo có wapsite tuy nhiên 6/10 ngu?i dùng sp mong d?i wapsite don gian nhu s? d?ng trên pc =>>Nhà qu?ng cáo chua dáp ?ng d? mong d?i c?a ngu?i s? d?ng

Tang d? ph? thuong hi?u có khách hàng m?i

Tang traffic Desktop website - Nhân di?n s?n ph?m, dv

Mobile Advertising Attitudes

M-commerce m?i b?t d?u

MOBILE ADS In Vietnam

Vietnam ranked No.4 in global revenue of mobile Internet advertising network of BuzzCity. (Q3, 2011)

(Source : Inmobi)Mobile Now Top Media Channel in Vietnam

(Source : inMobi)

Mobile Now Top Media Channel in Vietnam

Location! Location! Location!

Location! Location! Location! Foursquare, Facebook Places, Goupon, and others will find ways to make their location based services useful for businesses. Local information, reviews, coupons, loyalty programs and more. All tied in with your social graph. How to help you to get together with your friends and use the brands at the same time.

Why do marketers love location-based tools so much?

•Free word of mouth•Reviews•Specials•CRM

THANK YOU !

PHAN TIEN DONGBusiness Development manager , Fifth iMedia

E : [email protected]