Industry Analysis

Aslan Maleki

Miles Colwell

Sara Kim

Chad Robertson

Luxury Vehicles

Automotive Market

Luxury Vehicles

Total Market Size

Age of Market

Century of History

Bigger Target Client

Foreign and Euro Dominated

Purchasing Patterns

Market Share of Brands

Who Can be Behind the Wheel?

Demographics

Brand Loyalty vs. Industry Average

Brand Loyalty vs. Industry Average

Even in Times of Need

Changes in the Overall Market

Leasing

Stages of Cycle

Threats

K900 Equus

Domestic vs. Foreign

Outlets of Marketing

Internet

Television

Print

Radio

Expo/Shows

Celebrity Endorsements

Range Rover – Daniel Craig

Purchasing Operations