Industry Analysis - Luxury Vehicles

  • Published on
    10-Aug-2014

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DESCRIPTION

Overview of an industry that our team focused on the luxury automotive segment.

Transcript

Industry Analysis Aslan Maleki Miles Colwell Sara Kim Chad Robertson Luxury Vehicles Automotive Market Luxury Vehicles Total Market Size Age of Market Century of History Bigger Target Client Foreign and Euro Dominated Purchasing Patterns Market Share of Brands Who Can be Behind the Wheel? Demographics Brand Loyalty vs. Industry Average Brand Loyalty vs. Industry Average Even in Times of Need Changes in the Overall Market Leasing Stages of Cycle Threats K900 Equus Domestic vs. Foreign Outlets of Marketing Internet Television Print Radio Expo/Shows Celebrity Endorsements Range Rover Daniel Craig Purchasing Operations