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Presentation at LinkedIn Talent Connect 2012 in collaboration with Kane Cochran (Bernard Hodes Group).
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@kanec & @iamthebunda
MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRAN & PAUL BUNDALINKEDIN TALENT CONNECT
OCT 11, 2012Wednesday, October 10, 12
@kanec & @iamthebunda Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A
Wednesday, October 10, 12
@kanec & @iamthebunda
Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
@kanec & @iamthebunda
Wednesday, October 10, 12
@kanec & @iamthebunda The devices
19% of jobseekers use mobile
and 15-25% of traffic is mobile
Wednesday, October 10, 12
@kanec & @iamthebunda
WHAT WAS THE BIGGEST FACTOR DRIVING YOU TO GO MOBILE?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
WALK US THROUGH THE DECISION PROCESS TO START SMALL AND BUILD ON THE EXPERIENCE.
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
HOW DIFFICULT WAS IT FOR YOU TO CONVINCE PEOPLE INTERNALLY YOU NEED TO GO MOBILE AND KEEP EXPANDING?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
THE ABILITY TO APPLY VIA MOBILE IS STILL NEW. WHAT FACTORS LED YOU TO OFFER THAT OPTION?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
WHAT ARE SOME OF YOUR GOALS FOR THE SITE? AND HOW HAS IT PERFORMED?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more.
Wednesday, October 10, 12
@kanec & @iamthebunda
what’s responsive design
before we move on
and should i care?
Wednesday, October 10, 12
@kanec & @iamthebunda
HOW IMPORTANT HAS IT BEEN FOR T-MOBILE TO SUPPORT ALL DEVICS?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
SMS is the most widely used
data application on the planet
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Aug 3, 2012.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more details about the oppty
Job Opportunities Alert
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
Hi. Great to meet you last week at the GA Tech event.
Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.
After Event Alert
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections
Visit http://bit.ly/iN0vAte to login, view and share jobs with friends
Employee Alerts
Wednesday, October 10, 12
@kanec & @iamthebunda SMS Alerts
Sept 21, 2012 3:20 pm
Hi Kane. Just a reminder that you have an interview tomorrow, Jul 27 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
Wednesday, October 10, 12
@kanec & @iamthebunda
WHAT DO YOU THINK OF SMS AS AN OPTION FOR ENGAGING CANDIDATES?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
Wednesday, October 10, 12
@kanec & @iamthebunda The devices
other mobile applications?
how about using
Wednesday, October 10, 12
@kanec & @iamthebunda
UTOPIA .... & WE HAVE TALKED ABOUT APPS A LOT OVER THE YEARS. WHICH CONCEPTS INTEREST YOU THE MOST?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees
Wednesday, October 10, 12
@kanec & @iamthebunda
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarWednesday, October 10, 12
@kanec & @iamthebunda
WHAT DO YOU THINK OF MOBILE AUGMENTED REALITY?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar, Foursquare and others
Wednesday, October 10, 12
@kanec & @iamthebunda Mobile Innovation: Visual Search
DIGIT
AL PR
ODUC
TSMA
RKET
ING
EXPE
RIEN
CE DE
SIGN
Wednesday, October 10, 12
@kanec & @iamthebunda
DIGIT
AL PR
ODUC
TSMA
RKET
ING
EXPE
RIEN
CE DE
SIGN
Mobile Innovation: Visual Search
TRUE 3D VISUAL SEARCH
@kanec & @iamthebunda
Wednesday, October 10, 12
@kanec & @iamthebunda
WHAT HAS SURPRISED YOU THE MOST ABOUT THE PROCESS TO GO MOBILE?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
WHERE DO YOU WANT TO TAKE T-MOBILE’S MOBILE STRATEGY IN THE FUTURE?
w/ Paul
Wednesday, October 10, 12
@kanec & @iamthebunda
KANE COCHRANVICE PRESIDENT, INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank You
PAUL BUNDAMANAGER, TALENT ACQUISITION PROGRAMS
http://www.linkedin.com/in/bundahttp://twitter.com/[email protected]
Wednesday, October 10, 12