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The UK’s biggest survey of mobile recruitment activity and attitudes
Dan Beynon, Commercial Director, [email protected]
@danbeynon02079021200
Recruitment via Mobile
Who are Educate? Educate work exclusively with the following media channels to help organisations recruit students and staff:
‘Shots’ - Permission Based Messaging with Everything Everywhere
How big is the audience? Currently 3.5 Million customers across Orange and T-mobile in the UK. This number will reach 6 million by May 2012
What targeting is possible?•Age •Geo•Profiling•Geo-fencing•Handset
What is Shots? Permission based messaging service that enables
organisations to engage and interact directly with the Orange and T-mobile audience
The Survey – 5th – 8th April 2012
Who took part in the survey?
• Invitation sent to 728,273 Orange and T-mobile users• UK – wide• Aged between 16 and 86• 32,239 people took part• 7405 female• 6683 male• 18,151 not specified• 25,000+ answered all 4 questions
The Survey – 5th – 8th April 2012
The Results
Yes: 17,520No: 6,813
The Results
Yes: 15,714No: 9,229
The Results
Yes: 12,556No: 13,603
The Results
Of the 13,603 that have not yet applied via mobile would they consider doing so?Yes: 10,704No: 2,899
The Results
Yes: 25,075No: 4,776
Freetext responses
‘Certainly’
‘Definitely’
‘Depended on content and frequency suitability etc.’
‘Hell yeah I would especially if there’s any plumber opportunities going.’
‘I am retired now, but I would have welcomed it.’
‘I do already and its very useful’
‘I would be more then happy to receive information helping me improve in my career’
‘No but I think work places should have text message service for people to apply for jobs.’
‘Would save a lot of paperwork.’
Freetext responses
‘2 slow’
‘A bit puzzling but did manage.’
‘A bit slow but got there in da end’
‘Because its too long loading’
‘Could only get half the information’
‘Easier and handy’
‘Easier because its on the go’
‘Easier on a computer’
‘Easy as job site I used had a mobile format for there site’
‘Good but prefer bigger screen and faster downloads’
‘Good, but attachments not condensed?’
‘Had to refer to full site for full details’
Freetext responses
‘I have and that is the job I have now’
‘I have applied for jobs using my mobile and would recommend it’
‘I have but most of the time you can't.’
‘I have but would be easier if they had a wap site’
‘I have done many times’
‘I have not applied but I would use such a service’
‘I have not but I would consider it’
‘I have not but I would consider it as a good way of doing applying’
‘I have not but I would definitely consider it.’
‘I have not but I would if I could’
‘I have not but if I had the chance to then yes its fast and easier’
Freetext responses
‘Yes why not? People nowadays are always on their mobile phones browsing the web’
‘Yes, because nowadays everyone uses a mobile phone with internet accessibility and for people on the go it would be more convenient.’
‘Yes, it makes life easier for mobile users’
‘Yes, mobile technology is advancing incredibly’
‘Yes, nowadays many people surf the internet via mobiles so it would be very handy to have an alternative’
‘Yes, they could create an app about their organisation’
‘Yes, you can apply on the move. Save your CV to your phone etc and save time.’
‘Yes, Because Most People Have SmartPhones Nowadays and its Quicker.’
The Survey – 5th – 8th April 2012
Some initial conclusions...
• Huge interest in receiving career related info on mobile • 63% of respondents have searched for jobs on their mobile• They like the idea of searching on mobile• The job search experience is often not a good one• Nearly half have applied via mobile and the rest would like to• 84% think companies should have mobile enabled sites
For more information please contact:Dan Beynon, Commercial Director, Educate
[email protected]@danbeynon02079021200
