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Mobile Marketing Media Mix ! OWNED: Brand Developed M.Sites Brand Apps Mobile Content SMS Lists Mobile S.E.M Sales Promotions EARNED: Social/Community Brand Apps Third Party Apps Mobile Access to Social Networks BOUGHT: Media Buy Mobile Web Banners In-App-vertising App-sponsorship by marek wolski [http://thrutre.es ]

Mobile Marketing Media Mix

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A snapshot of mobile marketing categorised in line with the Earned, Bought and Owned Media Model.

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Page 1: Mobile Marketing Media Mix

Mobile Marketing

Media Mix

! OWNED: Brand Developed

M.Sites

Brand Apps

Mobile Content

SMS Lists

Mobile S.E.M

Sales Promotions

EARNED: Social/Community

Brand Apps

Third Party Apps

Mobile Access to

Social Networks

BOUGHT: Media Buy

Mobile Web Banners

In-App-vertising

App-sponsorship

by marek wolski [http://thrutre.es]

http://thrutre.es
http://thrutre.es

3 wskazowki dla dzialan mobile marketingowych, Monika Mikowska, Mobile Marketing Mix, Mediarun Academy, Warszawa, 2013-11-26

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