Embed Size (px)
DESCRIPTION
Audio Management designs Martin Lindstrom SoundIdentity and Audio Corporate Identity
Citation preview
In 2004 Audio Management was contacted by Martin Lind-strom by a rather unclear phone connection from Australia.
Soundbranding PlatformMartin Lindstrom was in need of a sound bran-ding platform to use in his upcoming project BRAND sense, and that he had selected Audio Management among various companies in Germany and Great Britain.
Brand DifferentiationThis platform had to consist of a distinct and durable sound brand, some background mu-sic for use in Martin Lindstroms BRAND sense symposia and elements for use on the BRAND sense DVD.
Audio Management A/S - www.soundbranding.com - tlf. + 45 39 40 64 60Kirkegaardsgade 3, 9000 Aalborg, Denmark Birgitte Rode +45 40 36 64 62 - [email protected]
Vesterbrogade 24 B, 2. 1620 København V, Denmark - Ulrik With Andersen +45 50 94 10 03 - [email protected]
Brand RecognitionFurthermore, Lindstrom asked for variati-ons of the sound brand platform to use in his other projects such as BRAND Child, up-coming BRAND Flash video’s etc.
CASESTORY MARTIN LINDSTROM
Martin Lindstrom as a brandAudio Management’s initial challenge was to analyze and describe Lindstrom as a Brand in interaction across touch points. To ac-complish this Audio Management used the Soundidentity® method. To get an overview and understanding of Lindstrom’s Brand, Audio Management began with auditing Lindstrom’s current use of sound in his vi-deos, slideshows and presentations. Audio Management’s goal was to find areas which needed improvements. In order to find these areas Audio Management proceeded by ana-lyzing Lindstrom’s Brand:What is the Brand personality? How does Lindstrom communicate the Brand persona-lity across touch points by using visual ele-ments, sound and his own personality (Lind-strom is always wearing black and smiling!).What is Lindstrom trying to express to his audience on stage, in his presentations and through his website? How can audio design maximize that experience?
To listen, go to: www.brandsense.com - www.dualbook.com - www.brandchild.com
www.martinlindstrom.com - BRAND FLASH Video Blog (webtv) www.buyologiweb.dk (video)
Brand Recognisition and ConsistencyThe sound brand platform has been in use for nearly 4 years now and has merged into Martin Lindstroms new projects BU-YOLOGY and BRAND flash video blog on Adage.com.The result is that today Martin Lindstrom has a consistent sound design platform which has, according to Martin Lind-strom, been exposed to almost 2.5 million people in the last four years across touch points, and it has become a central part of his brand expression.
The effect 4 years later
Audio Management A/S - www.soundbranding.com - tlf. + 45 39 40 64 60Kirkegaardsgade 3, 9000 Aalborg, Denmark Birgitte Rode +45 40 36 64 62 - [email protected]
Vesterbrogade 24 B, 2. 1620 København V, Denmark - Ulrik With Andersen +45 50 94 10 03 - [email protected]
The sound designAfter the Brand interpretations were adjusted, Audio Management proceeded to designing some initial sound designs. The sound designs captured the right moods which closely corresponded to the brand iden-tity.Lindstrom replied with arguments and wishes and after a few corrections Audio Management had created an audio design frame, which both Lindstrom and Audio Management agreed on matched Lindstrom’s brand and appealed to his audience.There after, Audio Management created the strong underlying themes - the sound identity and the sound logo. Next step was to adjust the themes to be used on websites DVDs and on stage.Sound has the ability to set the mood in a very powerful manner, and therefore one carefully needs to consider the nature of the touch points in a deeper sense, than when using visual elements.
Please contact for further information:
Managing DirectorUlrik With Andersen
+45 50 94 10 [email protected]
Creative DirectorBirgitte Rode
+45 40 36 64 [email protected]
About Audio ManagementAudio Management is a sound consultancy company estab-lished in 2001 specializing in describing, developing and implementing SoundIdentity® for BRANDs in Denmark and Internationally.We look forward to hearing from you.
Assorted clients we have worked with:Bang & OlufsenIKEASYDBANKDanske BankSiemensMartin Lindstrom
