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Learn how to market your business with lessons in this presentation. Topics include creating compelling stories, how to utilize ego traps, and making shareable content. Slides from Sarah Hodges' class taught at Intelligent.ly's Boston campus. Learn more by visiting http://intelligent.ly/learn
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Marketing for Media Coverage, Partnerships, and Growth
SARAH HODGES@hodges
Create News
Say Thank You
Group Exercise• Break into groups of 3 – 4 people• Choose a company • Start with a goal• Brainstorm five story ideas• Choose one • Identify reporters• Write a pitch
Create Ego Traps
Group Exercise
• Start with a goal
• Brainstorm five competitors or partners
• Choose one
• Map out an ego trap
• Plan your marketing strategy
Make Shareable Content
