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What are they supposed to accomplish
“Created shared value through combined risk, funding and
resource”
Defensibility
Limited relevant partners
Switching Costs
Builds competency
Cash
Predictable
‘Cash-kind’
Efficient
Cash = king
Defensibility
Limited relevant partners
Switching Costs
Builds competency
Cash
Predictable
‘Cash-kind’
Efficient
Borrow credibility
Credibility
Brand-Building
New Company Jitters
SEO
As many as 70 percent of strategic alliances fail*
Source: Mastering Alliance Strategy: A Comprehensive Guide to Design, Management, and Organization, 2003
1. The Need Goes Unchallenged
2. Partnership Goals Not Laid Bare
3. Partner Incompatibility
4. Partnership Boosts Weaknesses or
Underutilises Strengths
WHO...Are your customers?
Else are they speaking to?
Who is offering a complimentary product?
Could you offer value to?
Looking to buy
Articles & blogs
Property portals
Comparison sites
Credit report
Estate agents
New home