Socialab Presentation
Startup Social Media MarketingFrom ground floor to the sky!
socialab1
Tasos VeliadisBusiness Unit Director @ socialab
@tasosveliadisFacebook.com/tasovelHI!!2socialabSocialab offers a
wide range of online marketing services, specializing in social
media and Word of Mouth Marketing. We have a presence both in
Greece and in Great Britain.Part of our team was proudly among the
first generation of bloggers of 2004 and the first Greek producers
of online content since 1994.We maintain the first and most popular
Greek blog about the professional use of social media and the
biggest group on LinkedIn.3
My first Startup
6 startup mobiland.gr
5NO MORE SPAM!STOP! spamm 6
We have a new Product/Service startup.. 7
You want it to go Viral viral, word of mouth ... 8
But traditional marketing doesnt work! media marketing ... 9
It doesnt work because consumers have more choices and less time
, , ... 10
It doesnt work because Startups dont have the money! startups
media. 11
So you need a marketing elevator to get your start up off the
ground! startup , marketing elevator marketing startup . 12ELEVATOR
= SOCIAL MEDIA MARKETING
marketing elevator social media.. ... 13
DIGITAL MEDIAQUICK INTRO14
15DIGITAL MEDIA16
SOCIAL MEDIA ROIIN NUMBERSA research by Mr Youth, a NY-based new
media agency found
that...http://media-cdn.pinterest.com/upload/221450506646951130_9dgPdmHs.jpg1736%of
SM users trust brands that have a presence on them more than those
brands that dont52%of SM users would spend more on brands that they
trust66%of SM users purchased something based on SM
interaction80%of users who asked a question and received an answer
on a pagemade a purchase based on that interaction2013 Greek
Trends21
Top Ten Greek Trends
Made in GreeceCar DivorceDownstartsLife ListsDIY expertsHome,
sweet homeBack to rootsBack to humanityPromo maniaPrevention =
SavingsTop 10 trends insight trends fans 22
Made in Greece 23
Car Divorce24
Downstarts25
Life Lists26
DIY Experts27Home, sweet home
28
Back to roots29
Back to humanity promotion.. . 30Promo Mania
31
Prevention = Savings32
Video33Video
34
35
1 in 5users checks facebook before doing anything else in the
morningSource:
Mashablehttp://mashable.com/2010/06/16/email-or-facebook-study/did
you know?Facebook AnalysisAt this time in Greece, Facebook is the
social network that can bring the best results on brands campaigns
if it used with a creative way and proper strategy.
It contains a large mass of users, has an easy use for everyone,
has a growing audience with its real elements mainly, allows the
use of application and has a promotional tool with good targeting
features.
37Facebook AudienceTotal number of people in Greece:4+ million
people
Demographic data:Male: 55%Female: 45%
Facebook Stats
Facebook Stats
More numbers... 85%of Internet users have a Facebook account
(US)4174%of Internet users enter on Facebook everyday4257%of
Facebook users have more than 100 friends4358%of Facebook users
have liked a brand page4442%of Facebook users have shared a brand
name on Facebook4541%of Facebook users have shared on their wall a
video or photo of their favorite brand4680%of Facebook users prefer
to receive coupons, deals and contests from brands 478%of Facebook
users prefer to watch news from brands on their newsfeed48Content
Strategy49
Types of Content50
Content Tips BrevityFrequencyPosts with videos and photos Fun
tone, creatively and characterPosts timeRelevance
contentSeasonality contentGiftsAsk for interactionHave Call To
Action51Content Strategy
52Magnetic Content
53Service Content
54Product Content
55Social Content
56Ways to increase engagement without Budget573 Unconventional
Ways to Boost EngagementCrowd source Introduce/Highlight Your
Employees on FacebookReveal New Features and video
58Crowd source
59Highlight Your Employees on Facebook
60Reveal New Products and Features
61Facebook Apps
62Facebook Apps to Improve Fan EngagementDefine Your Custom App
Strategy
Create Custom Apps based on a creative idea
Promote and Drive Traffic to Your Custom App
Prigat Smile
Fashion Like
Facebook Advertising
66
67
68
69Ad formats:
70Ad formats:
71Ad formats:
72Ad formats: Sponsored Story
73
EdgeRank74
75What is EdgeRank?Magic of Numbers
Why is EdgeRank the most important factor on Facebook?78Post
daily?Post weekly?Post hourly?79Post in the morning or at
nights?80Post pictures, video, text or links?81Post with or without
my logo in pics?82Self-promote or not?83What kind of feedback do
competitors get?84Are fans now unreachable due to bad
content?85WARNING
Wrong answers get you zero value.86Example
typical user250 friends50 pages1 post from each
typical userlogs on fb 5x a day20 posts each time
typical useronly sees100 of 300 posts
Online Currency:
user attention91If you were Coca-Cola and posted this...
Pepsi is just 0.0001% of your competition
Redbull is not your competition
Your fans friends dog is your competition
REMEMBER
You are competing for the same user attentionNewsfeed
97Personal EstimateAll posts: 100In Most Recent: 25In Top
Stories: 10Engaged: 198
globally1b users6-7m pages
are users on fb for the pages?99EdgeRank
OtherStartupBrandFriend100EdgeRankchangesevery 6 months...101...
and it not getting better for the pages!102Last change:
20 Sep 2012103EdgeRank before 20 Sep 2012a x w x t
104
why?
106user experience from pages so far is bad
107
108
109
20/110
20111
average lifetime:2-3 hrs
EdgeRank after 20 Sep 2012a x w x t x g x n
114Group Reaction
115
Negative Feedback116Negative Feedback
117Number of PostsAverageTotal
EngagementContest71531.072Fun/Product52021.010Mood92141.925Poll16363Video102472.466Product254107Grand
Total341956.643
120
promoted postPromoted Post122
content
contestv123
Paid content20maximumin newsfeed/oo124Conversion125
EdgeRankwill changeagain! KB branded 3 10 fans 126
Emails:30 open rate/oo127
SOCIAL MEDIABEYOND FACEBOOK128
129YOUTUBE
130
Twitter
132
INSTAGRAM
134
PINTEREST
136
FOURSQUARE
139FOURSQUARE
140LINKEDIN
141
142
MONITORING143
144
145
146
147
