Embed Size (px)
DESCRIPTION
Small business owners face two big challenges: how to integrate social media into our strategic marketing mix, and what social media to add. This presentation explores the three big questions you should ask before you get started: 1) Will it help me be found? 2) Will it help me connect with my audience? 3) Will it help my meet my business goals?
Citation preview
Making Your Business Social
A 3-Pronged Testfor Smart Engagement
Steigman Communications, LLC
Small Business and Online
• 81 percent do not use social media• 47 percent don’t think social media matters to their business• 21 percent think social media is for personal, not business• 37 percent are not using a Web site to expand their business• 84 percent don’t sell their products or services online• 62 percent don’t use e-mail for marketing purposes
Source: Citibank Small Business Survey, April 2010
Source: HubSpot , The State of Inbound Marketing 2010
The Conversations Are Happening
Source: Ben Leto (Flickr)
3-Pronged Business Testfor Social Presence
• Will it help me be found?
• Will it help me connect with my audience?
• Will it help me identify new business?
Will It Help Me Be Found?
Source: SomeGeekInTN (Flickr)
A.J.’s a Social Entrepreneur
Google Profile Makes YOU Searchable
Google Places Makes YOUR BUSINESS Searchable (and Local)
Will It Help Me Connect with My Audience?
Source: LowNote (Flickr)
Where is YOUR Audience?
Source: James Cridland (Flickr)
Claim Your Name• LinkedIn• Twitter • Flickr• YouTube• Delicious• Exchange (Business Week)• Biznik• Entrepreneur Connect• Fast Company• Start up Nation• Open Forum
Source: Sam Beebe (Flickr)
Will It Help Me Identify New Business?
Daria Steigman
Steigman Communications, LLC
Tel: 202.244.7651
Twitter: @dariasteigman
www.steigmancommunications.com
Steigman Communications, LLC
