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Making Social Business a Reality
26th May 2011
Soccer City
Gary Swale, Knowledge [email protected]
Keith Coats, [email protected]
Agenda
Food for thought
What is a Social Business?
What are the challenges?
Who has got it right?
What is the underlying technology?
How do you get started?
What is a Social Business?
“A Social Business embraces networks of people to create business value.
A Social Business is engaged, transparent and nimble”IBM – Lotusphere, January 2011
Connects people across boundaries
Depends on trust built through meaningful engagement
Uses technology that provides familiar experience
What are the challenges?
Leadership challenge Decision-makers predominantly boomers Nature of workforce is changing – Generation gap
Market-leaders have embarked on the journey to becoming a Social Business and are reaping the rewards
Social Business is not just a trend or a strategy, but rather a necessary evolution
New roles
Who has got it right?
What is the underlying technology?
IBM Lotus Connections
What is the underlying technology?
C
What is the underlying technology?
Components of IBM Lotus Connections
What is the underlying technology?
C
Making a difference in 100 days
The Next Generation Enterprise
Community Maturity Model
Community Maturity ModelTM
Stage 1Hierarchy
Stage 2EmergingCommunity
Stage 3Community
Stage 4Network
Participate Build Integrate
Command &control
Consensus Collaborative Distributed
Reactive Collaborative Emergent Activist
None Informal Defined roles& processes
Integrated roles& processes
Formal & structured
Some user generated content
Community created content
Integrated formal& user generated
No guidelines Restrictive Flexible Inclusive
Consumer tools used by individuals
Consumer & self service tools
Mix of consumer & enteprise tools
'Social' functionality integrated throughout
Anecdotal Activity tracking Activities & content
Behaviors & outcomes
Leadership
Culture
Community Management
Content & Programming
Policies & Governance
Tools
Metrics & Measurement
Strategy Familiarize &Listen
Making a difference in 100 days
Confirm understanding via assessment
GatherInformation
Affirm via initial implementation
Widen the circle of influence
M & E
High performing communities
Improved effectiveness
Improved efficiency
Increased profitability !
Introduction
IBM Premium Business Partner Accredited sales resources Accredited technical resources Strategic, multi-level relationship
Founded 1991: 1992 – Lotus Authorised Education Centre 1997 – Lotus Beacon Award (Partnering) 2010 – IBM Distinguished Business Award (MEA)
Customer centric
Making a difference in 100 days
