SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo

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  • SOCIAL MEDIA

    VIRTUAL REALITY

    AUGMENTED REALITY

    Kuusamo 11.4.2016

  • INDEX

    ★ A quick dive into social media

    ★ The next big thing: Virtual and augmented reality

    ○ History

    ○ Why now

    ○ Who’s in the game

    ○ How it works

    ○ Possibilities

  • Channels

  • WHAT'S IT ALL ABOUT

    ★ A place to share a story or experience

  • Micro Storytelling in Short

    Tell a story

    ● What you’re doing

    ● What you’re learning

    ● A look behind the scenes

    ● About your customers Be

    ● Real

    ● For the good cause

    ● Stunt

    ● Shareable

  • Engagement campaign

  • A place for good and bad feedback

  • Reshaping the public image…

  • Goes horribly wrong.

  • And wrong…

  • And wrong.

  • Congratulations post that shows Delta’s Twitter team doesn’t know where Ghana is...

  • KLM - How to spread happiness and get known

    https://www.youtube.com/watch?v=pqHWAE8GDEk

    https://www.youtube.com/watch?v=pqHWAE8GDEk

  • Chipotle: Behind the scenes

  • Urban Hilton Weiner - Pay With a Selfie

  • TOMS sharity campaign sharing + charity

  • Finnish talent

  • Finnish talent

  • DO:

    - Plan, Do, Check, Act

    - MEASURE, use SMART-metrics

    - Engage in conversations

    - Mobile first

    - Sell a story

    DONT:

    - Publish bad quality

    - Irrelevant content

    - Exactly same content in different

    channels

    - Spam huge amount of pictures

    from one event

  • Wild card - Guess how many saw it in few days?

  • NEXT BIG THING?

  • “Virtual reality is a computer technology that

    replicates an environment, real or imagined, and

    simulates a user's physical presence and

    environment in a way that allows the user to

    interact with it.” (Wikipedia)

    Virtual Reality

    SOURCE GIZMODO.COM

    http://gizmodo.com/it-should-be-illegal-to-watch-old-people-react-to-virtu-1684085905

  • “Augmented reality (AR) is a live direct or indirect

    view of a physical, real-world environment whose

    elements are augmented (or supplemented) by

    computer-generated sensory input such as sound,

    video, graphics or GPS data. … As a result, the

    technology functions by enhancing one’s current

    perception of reality.” (Wikipedia)

    Augmented Reality

  • ● Early attempts at virtual reality: panoramic paintings

    ● 1836 Stereoscopic pictures

    ● 1930’s Science fiction story predicting modern virtual

    reality

    ● 1950 Morton Heilig’s sensorama

    ● 1960’s First HMD

    ● 1990’s First virtual reality games

    ● 2010’s New coming, huge investments by Facebook

    etc. Everyone getting ready for platform war

    History: 1800 - 2016

  • What has changed?

    The technology has existed for a while already but...:

    Computing power

    Mobile devices

    Cameras

    Data transferring

    Why now?

  • Everyone is involved

  • Healthcare

    ● Now: Reducing use of medicine with Snow world

    ● Pain requires conscious attention.

    ● Opioids (morphine) are not enough for controlling burn pain

    ● Future?

    ○ Rehabilitation; stroke, physiotherapy, remote therapy

    ○ Fear treatment

    ○ Mental Health Care

    Entertainment, traveling, gaming…

    What else?

    But why?

    Simplified: yellow

    means experiencing

    pain https://www.hitl.washington.edu/projects/vrpain/

    https://www.hitl.washington.edu/projects/vrpain/

  • Easy and intuitive to use

    &

    No instructions needed

    90 years old grandma

    Source: YouTube

  • DEMO TIME

  • Notice facial movement around eyes after the

    experiment - almost all ~100 test subjects have the

    same facial expression afterwards: they smile with their

    eyes. Probably because of the light.

  • EVERYWHERE

    ● Industry

    ● Gaming

    ● Education

    ● Healthcare

    ● Rehabilitation

    ● Traveling

    ● and the list goes on…

    GO TO: www.peilivision.fi/demo

    https://www.facebook.com/Facebook360/

    http://tinyurl.com/youtube360videos

    Translating signs

    Where can it be used?

    www.peilivision.fi/demo https://www.facebook.com/Facebook360/ http://tinyurl.com/youtube360videos

  • Virtual reality

    ● 360 videos

    ● Interactive virtual reality marketing

    ● Sneak peek to the experience of the actual travel

    ● "Why do people go on TripAdvisor? Because they want to get a better feel for the place.”

    Augmented reality

    ● Guidance

    ● Identifying plants

    ● City tour with augmented reality glasses. Includes history data, people from the past wandering around in AR

    Where can it be used - traveling?

  • Future of traveling?

  • Price

    VR

    Experience

    Photos: wareable.com

    Price vs. VR experience

  • Samsung GEAR VR Oculus Rift HTC Vive Playstation VR Google Cardboard

    Head-mounted display

    (separately 100 €, usually

    bundled)

    High-end smartphone (650

    € - 850 €)

    No external controllers

    Seated or standing

    VR Exp: Decent

    Head-mounted display (700

    €)

    High-end computer (1000 €)

    Extra: hand-held controllers

    (~300 €)

    Head tracking

    Seated, standing, leaning

    VR Exp: Good / Excellent

    Head-mounted display (1000

    €)

    High-end computer (1000 €)

    2 hand-held controllers

    included

    Head tracking, room space

    tracking

    Seated, standing, moving

    VR Exp: Excellent

    Head-mounted display (500

    €)

    Playstation 4 (350 €)

    PS4 Camera (60 €)

    Extra: DUALSHOCK PS4

    controllers (included in PS4)

    Head tracking

    Seated, standing, leaning

    VR Exp: Good

    Head-mounted display (30 €)

    Smartphone (150-900 €)

    BONUS: Do-It-Yourself

    Seated, standing

    VR Exp: Basic

    Photos: wareable.com

    Comparison of VR Gadgets

  • 360 degree video

    - GoPro rig

    - Special cameras

    Interactive VR (games, education etc.)

    - Software Development Kits (SDK)

    - A lot of designing and programming

    Solutions to create VR-experience

    Nokia OZO

    Matterport

    camera

    GoPro rig

    WeMakeVR

    Falcon

  • 1. Remember Social media campaigns that

    went south?

    2. Nausea - individual experience

    3. Addictions

    4. Safe environments

    5. Impact

    Do things with high quality!

    Final warnings

  • X Heads:

    - www.xheads.fi

    - Instagram

    - Facebook

    - Linkedin

    - www.xheads.fi/kuusamo

    Peili Vision

    - www.peilivision.fi

    We’re here to help.

    www.xheads.fi www.xheads.fi/kuusamo www.peilivision.fi