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SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016

SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

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Page 1: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

SOCIAL MEDIA

VIRTUAL REALITY

AUGMENTED REALITY

Kuusamo 11.4.2016

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INDEX

★ A quick dive into social media

★ The next big thing: Virtual and augmented reality

○ History

○ Why now

○ Who’s in the game

○ How it works

○ Possibilities

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Channels

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WHAT'S IT ALL ABOUT

★ A place to share a story or experience

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Micro Storytelling in Short

Tell a story

● What you’re doing

● What you’re learning

● A look behind the scenes

● About your customersBe

● Real

● For the good cause

● Stunt

● Shareable

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Engagement campaign

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A place for good and bad feedback

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Reshaping the public image…

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Goes horribly wrong.

Page 10: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

And wrong…

Page 11: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

And wrong.

Page 12: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

Congratulations post that shows Delta’s Twitter team doesn’t know where Ghana is...

Page 13: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

KLM - How to spread happiness and get known

https://www.youtube.com/watch?v=pqHWAE8GDEk

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Chipotle: Behind the scenes

Page 15: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

Urban Hilton Weiner - Pay With a Selfie

Page 16: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

TOMS sharity campaignsharing + charity

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Finnish talent

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Finnish talent

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DO:

- Plan, Do, Check, Act

- MEASURE, use SMART-metrics

- Engage in conversations

- Mobile first

- Sell a story

DONT:

- Publish bad quality

- Irrelevant content

- Exactly same content in different

channels

- Spam huge amount of pictures

from one event

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Wild card - Guess how many saw it in few days?

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NEXT BIG THING?

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“Virtual reality is a computer technology that

replicates an environment, real or imagined, and

simulates a user's physical presence and

environment in a way that allows the user to

interact with it.” (Wikipedia)

Virtual Reality

SOURCE GIZMODO.COM

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“Augmented reality (AR) is a live direct or indirect

view of a physical, real-world environment whose

elements are augmented (or supplemented) by

computer-generated sensory input such as sound,

video, graphics or GPS data. … As a result, the

technology functions by enhancing one’s current

perception of reality.” (Wikipedia)

Augmented Reality

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● Early attempts at virtual reality: panoramic paintings

● 1836 Stereoscopic pictures

● 1930’s Science fiction story predicting modern virtual

reality

● 1950 Morton Heilig’s sensorama

● 1960’s First HMD

● 1990’s First virtual reality games

● 2010’s New coming, huge investments by Facebook

etc. Everyone getting ready for platform war

History: 1800 - 2016

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What has changed?

The technology has existed for a while already but...:

Computing power

Mobile devices

Cameras

Data transferring

Why now?

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Everyone is involved

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Healthcare

● Now: Reducing use of medicine with Snow world

● Pain requires conscious attention.

● Opioids (morphine) are not enough for controlling burn pain

● Future?

○ Rehabilitation; stroke, physiotherapy, remote therapy

○ Fear treatment

○ Mental Health Care

Entertainment, traveling, gaming…

What else?

But why?

Simplified: yellow

means experiencing

painhttps://www.hitl.washington.edu/projects/vrpain/

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Easy and intuitive to use

&

No instructions needed

90 years old grandma

Source: YouTube

Page 29: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

DEMO TIME

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Notice facial movement around eyes after the

experiment - almost all ~100 test subjects have the

same facial expression afterwards: they smile with their

eyes. Probably because of the light.

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EVERYWHERE

● Industry

● Gaming

● Education

● Healthcare

● Rehabilitation

● Traveling

● and the list goes on…

GO TO: www.peilivision.fi/demo

https://www.facebook.com/Facebook360/

http://tinyurl.com/youtube360videos

Translating signs

Where can it be used?

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Virtual reality

● 360 videos

● Interactive virtual reality marketing

● Sneak peek to the experience of the actual travel

● "Why do people go on TripAdvisor? Because they want to get a better feel for the place.”

Augmented reality

● Guidance

● Identifying plants

● City tour with augmented reality glasses. Includes history data, people from the past wandering around in AR

Where can it be used - traveling?

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Future of traveling?

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Price

VR

Experience

Photos: wareable.com

Price vs. VR experience

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Samsung GEAR VR Oculus Rift HTC Vive Playstation VR Google Cardboard

Head-mounted display

(separately 100 €, usually

bundled)

High-end smartphone (650

€ - 850 €)

No external controllers

Seated or standing

VR Exp: Decent

Head-mounted display (700

€)

High-end computer (1000 €)

Extra: hand-held controllers

(~300 €)

Head tracking

Seated, standing, leaning

VR Exp: Good / Excellent

Head-mounted display (1000

€)

High-end computer (1000 €)

2 hand-held controllers

included

Head tracking, room space

tracking

Seated, standing, moving

VR Exp: Excellent

Head-mounted display (500

€)

Playstation 4 (350 €)

PS4 Camera (60 €)

Extra: DUALSHOCK PS4

controllers (included in PS4)

Head tracking

Seated, standing, leaning

VR Exp: Good

Head-mounted display (30 €)

Smartphone (150-900 €)

BONUS: Do-It-Yourself

Seated, standing

VR Exp: Basic

Photos: wareable.com

Comparison of VR Gadgets

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360 degree video

- GoPro rig

- Special cameras

Interactive VR(games, education etc.)

- Software Development Kits (SDK)

- A lot of designing and programming

Solutions to create VR-experience

Nokia OZO

Matterport

camera

GoPro rig

WeMakeVR

Falcon

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1. Remember Social media campaigns that

went south?

2. Nausea - individual experience

3. Addictions

4. Safe environments

5. Impact

Do things with high quality!

Final warnings

Page 38: SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY€¦ · SOCIAL MEDIA VIRTUAL REALITY AUGMENTED REALITY Kuusamo 11.4.2016. INDEX ... Goes horribly wrong. And wrong… And wrong. Congratulations

X Heads:

- www.xheads.fi

- Instagram

- Facebook

- Linkedin

- www.xheads.fi/kuusamo

Peili Vision

- www.peilivision.fi

We’re here to help.