Innovation – Collaboration

Prepared by: Lynne Ziehlke

Market Development Manager, AMS

16 October 2014

What makes collaboration innovative?

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What does collaboration look like?

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Vince Collins

George Hagios Carolyn BarnesSteve Dubber

Marketing program KPIs

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Sou

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Ind

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tati

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INTERNATIONAL DATA COLLECTION 2014

Production converted to

10% MC

% total production

Growth/decline over prior

year

NIS Sales converted to

10% MC

% sold as NIS as reported

Kernel production

Uncommitted kernel (as of

June 14)

South Africa 45,989 33% 16% 18,396 40% 7,224 NR

Australia 41,000 29% 16% 11,000 14% 8,650 1,844

Kenya 26,460 19% 19% NR 2% 4,700 275

USA 17,010 12% -10% NR 0% 6,510 NR

Guatamala 8,675 6% 11% 800 3% 1,684 239

China 7,500 5% 50% 6,000 80% 420 NR

Malawi 7,333 5% 25% NR 0% 1,987 47

Brazil 5,540 4% 15% 400 0% 1,250 NR

Columbia 1,000 1% 0% NR NA 250 NR

NZ 600 0% 0% NR NA 150 NR

Others* 4,000 3% 0% NR NA 1,000 NR

165,107 36,596 35,084 2,405

DATA NOT FOR PUBLICATION

Nuts are healthy!

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Evidence supports eating nuts:-Prevents against coronary heart disease-Decreases risk of developing type 2 diabetes-Helps with weight management

Nuts naturally contain vitamins, minerals, antioxidants, phytochemicals that explain their protective effect

Health authorities around the world acknowledge the important of nuts in a healthy diet

Health a key driver behind the increase in nut consumption

-

Macadamias are healthy too..

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•They have a potential cardio-protective role to play•They are a significant source of nutrients.

Supported by research:-7 epidemiology studies (generic), 20 macadamia specific

Other nuts:Almonds – 140 published papersWalnuts – 97, Cashews, pecans, hazels, pistachios – 20-30 each

Lack of evidence + total fat = macadamias excluded from qualified health claim in US

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Large-scale, long-term randomized parallel intervention study

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The study will compare the effect of a diet enriched in macadamia nuts versus a control diet (e.g. low fat diet) on insulin resistance and insulin secretion in individuals with insulin resistance and to assess the effect of macadamia nut consumption on lipid profile (Total cholesterol, LDL cholesterol, HDL cholesterol and triglycerides), and other emergent risk factors of cardiovascular risk e.g. inflammation, oxidative stress markers etc. It will include an evaluation of the effects of macadamia nut consumption on central obesity and body composition.

The best bit…

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Pledges for funding received from other origins €88,600SAMAC €60,000BRAZIL €7,200KENYA €15,000MALAWI (4) €6,400

Matched funding €60,000Australia (R&D funding) €100,000

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