TRADEMARK: logos, TRADEMARK: logos, image logos and image logos and

combination logoscombination logos

► Trademarks Trademarks (visual identitity) (visual identitity) is  is a recognizable a recognizable signsign, design or expression which , design or expression which identifies products or services of a identifies products or services of a particular source from those of particular source from those of others. others. 

► Trademarks should be simple Trademarks should be simple forms andforms andbe easily recognizable be easily recognizable (and remembered) by the public, (and remembered) by the public, must be simple ways and have a must be simple ways and have a simple combination of flat tonessimple combination of flat tones

► They have a dual purpose:?They have a dual purpose:?

Product NameProduct Name

Serve as permanent advertising Serve as permanent advertising brand.brand.

► Brands are part of our daily lives. Brands are part of our daily lives. They are everywhere, since its They are everywhere, since its main objective is to be recognized main objective is to be recognized by the public and thus by the public and thus remembered and chosen by the remembered and chosen by the consumerconsumer..

Logo Logo

► Logo : Logo : words take on the role of the image. words take on the role of the image. The set The set of shapes and colors works as a brand to be easily of shapes and colors works as a brand to be easily recognizable.recognizable.

Combination logoCombination logo► When the logo is accompanied by or combined with a When the logo is accompanied by or combined with a

drawing (isotype or image logo) representative of the brand drawing (isotype or image logo) representative of the brand is called combination logois called combination logo

► Isotype or image logo. If the brand name is well known, such Isotype or image logo. If the brand name is well known, such as the Nike brand, this name can disappear, leaving only the as the Nike brand, this name can disappear, leaving only the shape of the drawing. Moreover, the shape of the logo shape of the drawing. Moreover, the shape of the logo accompanying drawing typically contains overtones that accompanying drawing typically contains overtones that refer to the idea that the brand wants to project on their refer to the idea that the brand wants to project on their product.product.

Isologo Isologo Is it the text and the drawing, can not be separated. The text within the image or image within the text.