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Slide deck for webinar for 30 Day Linking Blitz Mk II
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30 Day Linking Blitz Mk II
Optimizing Your LinkedIn Profile
and Company Pages
Des Walsh
Founder, 30 Day Linking BlitzBusiness Coach, Social Media Strategist, LinkedIn Specialist
LinkedIn profile: http://linkedin.com/in/deswalsh Social web links: http://xeeme.com/deswalsh
Copyright © Des Walsh & The Webarts Company Pty Ltd 2013
Disclaimer
This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice.
Logos are copyright of the respective companies.
Linkedin Profile
10 Point Profile Checklist
1. Professional Photo
2. Customise profile link
3. Professional headline
4. Summary
5. Position descriptions
6. Skills (endorsements)
7. Customise web links
8. Twitter link
9. Video, stills, presentations
10. Recommendations
Professional Profile
Profile Specifics 1-2
1. Professional photo Recognizably you No logos, no dogs Same photo across social networks
2. Customize profile URL
from http://linkedin.com/in/name-hypenated/o/xx/aay
to http://linkedin.com/in/yourname
Profile Specifics 3
3. Professional Headline
Use keywords - no marks for cuteness
Crucial for your findability
And important on Google and other search engines
Order of titles/words
Need to customize
Profile Specifics 4
4. Summary
Story, not just a list
Keywords
Working formula
Use video, slide presentations, still shots
Character limit - between 200 and 2000
Experiment, testing search results
Profile Specifics 5-6
5. Position descriptions Story Keywords Link to company page (note: exact name of company)
6. Skills The ones you want to be found for Delete the ones you don't want
Profile Specifics 7-8
7. Customize web links (Contact info)
Custom text within 35 characters Use links smartly
8. Twitter link (Contact info)
Profile Specifics 9-10
9. Video, presentations (slides), stills Apparently not available yet for all profiles
10. Recommendations
Ask people to link them to the positions you want
highlighted
You don't have to show all recommendations
Company Pages
Company Pages
Company Page
Can be a brand
Can have more than one
Has some features not available on personal profile
− Products and/or services
− Banner images
− Updates for targeted audiences
− Multiple-audience messaging
Company Page Sections
Home “Overview” in edit mode
Products and/or Services
Career
Insights Follower insights Page insights
Company Page – Products/Services
Dell Company Page
Dell Products
Dell Latitude (with video)
Company Page Updates
Coming Attractions!
Webinar - Building and Engaging with Your Network - week commencing Feb 25, 2013
Webinar - LinkedIn Groups: Participating and Possibly
Establishing Your Own - week commencing March 4,
2013
Webinar - Highlights of 30DLB2 and Building on the
Experience - week commencing March 11, 2013
30 Day Linking Blitz
The 30 Day Linking Blitz is a free, collaborative, self-directed
project, in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30 day period.
The second Blitz started February 11, 2013 and registrations for
that are closed.
To receive an early alert for the next Blitz just drop your name
and email into the form on the website and click the arrow –
http://30daylinkingblitz.com
Admin Stuff
Webinar recording
Video version to be uploaded to YouTube
Audio version also to be available
Links at Resources page on website (password as for Members page)
See/download this slide deck at my Slideshare page
http://slideshare.net/des