Leveraging Twitter

for Business

Richard C. Brasser and Kristen Galli

The Targeted Group

February 17, 2010

©2010 The Targeted Group

Today’s Presenters:

Richard Brasser

Twitter: @socmedia365LinkedIn: linkedin.com/in/brasser Gvoice: 646.719.0619Email: rbrasser@targetedgroup.com

Kristen Galli

Twitter: @TheTGLinkedIn: linkedin.com/in/kristengalliGvoice: 407.243.8554Email: kgalli@targetedgroup.com

www.thetargetedgroup.com 866-738-8768

What IS social networking?

• Ask a few people in crowd

Just for kids

It is about…

A global network

It is about…

Instant information

It is about…

Viral growth of your message

The most important

first step is to…

…BE A PART OF THE CONVERSATION

Social Media Landscape

Twitter:

From 2006 to Today

Twitter Has Over 75 Million Users

User Trend = BUSINESS Professionals

Unique Advantages of

Using Twitter for Business

Better access to high level individuals

Learn Who Your Customer Is

Quickly become a thought leader

Access to instant information

Develop and promote your brand

Improve customer service

Gain competitive intelligence

Drive people to your company website

Participate in industry conversations

Reputation management tool

C.A.P.T.’N. (Create Your Account)

C.A.P.T.’N. (Create Your Account)

Status Bar:Share updates called “tweets” with your network.

Custom Background:Many users upload their own image to give their profile page a custom look.

News Feed:Real time updates from all users that you are following.

C.A.P.T.’N. (Acclimate Yourself to your Surroundings )

Twitter Network:Users you are following, users following you, and your lists.

Shortcuts:Links to your mentions, private messages, and trending topics among others.

WHAT ?!

Tweet

A 140 character message sent to the users that are following you.

Understanding the link between content and influence when using social media for business: http://tinyurl.com/aqpnio

Reply and Mention

Refer to another user by their username in your tweet.

Congratulations to @socmedia365 who is now a Class A PGA Professional! Great Job Richard!

Retweet

Repeating what someone else has said while giving them credit.

RT @TheTG: The link between social media and corporate social responsibility: http://tinyurl.com/bqkbRm

Direct Message

A private Twitter message.

D@DoubleG4 Thanks for taking the time to meet with me today. I will be in touch later in the week with the proposal we discussed.

Hashtag

Tag a tweet with a specific keyword.

At the PGA Show with @socmedia365 and @TheTG learning about social media #pgashowsm

@

RT@

D

#

“Tweet”

C.A.P.T.’N. (Publish/Post)

C.A.P.T.’N. (Tools and Analysis)

Desktop and Mobile Clients

These applications help you stay connected in the office and while on the go.

C.A.P.T.’N. (Tools and Analysis)

Link Shortening and Picture Uploading Tools

These third party tools let you attach relevant articles, whitepapers and images to your tweets.

http://smartblogs.com/socialmedia/2010/02/11/andys-answers-should-i-engage-in-

social-media-even-though-my-customers-arent-online/

http://tinyurl.com/yjamzkq

Google Analytics

Use Google Analytics to track the number of visitors from your Twitter profile to your main company website.

C.A.P.T.’N. (Tools and Analysis)

C.A.P.T.’N. (Network)

What type of content do I post to Twitter?

Natural Recommendations = TrustCreate buzz about upcoming events

Case Study: How COOP Ale Works became a local household name

using Twitter

Natural Recommendations = TrustRun contests

’s Free Account Friday

Natural Recommendations = TrustPromote content you’ve created

Natural Recommendations = TrustReplies to happy AND dissatisfied customers

Case Study: How Jet Blue improved their customer service with Twitter

Natural Recommendations = TrustIndustry thought leadership

Natural Recommendations = TrustRun Twitter only specials

Natural Recommendations = TrustCase Study:How Dell passed $3Million in sales using Twitter

Leveraging Twitter for Business

• Integrate with your existing strategy

• Measure sales and ROI

• Assign resources and allocate time

P.O.S.T.Four Simple Steps to Design Your Strategy

People

Objectives

Strategy

Technology

10 ways to increase your impact with

10 Power Steps

1. Listen!

2. Find your niche and become a thought

leader

1. Interact with your customer base

2. Build your network

3. Develop and promote your brand

10 Power Steps

6. Be human

7. Follow Twitter etiquette

8. Don’t push your own agenda too much

9. Customize your profile

10. Stay positive!

One Last Thing:

Our Vision for Social Networking