Libraries Leveraging Facebook Libraries Leveraging Facebook and Twitterand Twitter

Michelle Kraft, MLS, AHIPMichelle Kraft, MLS, AHIP

Midwest MLA Conference Midwest MLA Conference

Columbus, OH 10/5/2009Columbus, OH 10/5/2009

Facebook PopularityFacebook Popularity

Facebook has 132.1 million unique visitors Facebook has 132.1 million unique visitors comScore. 2008-08-12.comScore. 2008-08-12.

Fastest growing demographic 35+ Fastest growing demographic 35+ -Facebook-Facebook

Twitter PopularityTwitter Popularity

Visits increased by Visits increased by 1,382% in one year1,382% in one year More popular that FB More popular that FB

228% growth 228% growth

42% tweets by 35-49 42% tweets by 35-49 yr olds -yr olds -

62% access Twitter 62% access Twitter from workfrom work

-blog.nielsen.com March 2009-blog.nielsen.com March 2009-Denis Mortensen visualreview.com Aug. -Denis Mortensen visualreview.com Aug. 20092009

The Mobile PhoneThe Mobile Phone

22.4 million daily mobile web users22.4 million daily mobile web users An increase of 107% An increase of 107% -comScore March 2009-comScore March 2009

Social networking fastest growing useSocial networking fastest growing use 427% increase 427% increase -comScore March 2009-comScore March 2009

Medical Schools and Hospitals on Medical Schools and Hospitals on FacebookFacebook

Over 140 medical schools on FacebookOver 140 medical schools on Facebook Harvard 1,256 fansHarvard 1,256 fans Stanford 1,556 fansStanford 1,556 fans University of Michigan 823 fansUniversity of Michigan 823 fans

Over 350 hospital accounts foundOver 350 hospital accounts found St. Jude Children’s Research Hospital 88,154 fansSt. Jude Children’s Research Hospital 88,154 fans Mayo Clinic 8,505 fansMayo Clinic 8,505 fans Cleveland Clinic 4,133 fansCleveland Clinic 4,133 fans Children’s Hospital of Philadelphia 3,723 fansChildren’s Hospital of Philadelphia 3,723 fans Nationwide Children’s Hospital 2,071fansNationwide Children’s Hospital 2,071fans

Why?Why?

Academic Medical CentersAcademic Medical Centers Extension of university environmentExtension of university environment OutreachOutreach

• StudentStudent• AlumniAlumni

InformationInformation HospitalsHospitals

Marketing and PR!Marketing and PR! OutreachOutreach

Libraries on FacebookLibraries on Facebook

News and informationNews and information Event notificationEvent notification Chat referenceChat reference Post tutorialsPost tutorials Surveys/QuizesSurveys/Quizes Extension of the LibraryExtension of the Library

News and InformationNews and Information

News and InformationNews and Information

Event NotificationEvent Notification

Chat ReferenceChat Reference

TutorialsTutorials

Surveys and QuizesSurveys and Quizes

Extension of the LibraryExtension of the Library

Libraries and TwitterLibraries and Twitter

News and informationNews and information LibraryLibrary Medical Medical Current awarnessCurrent awarness

OutreachOutreach Event promotionEvent promotion New booksNew books FAQs, quick ref.FAQs, quick ref. PollsPolls

News and InformationNews and Information

Event PromotionEvent Promotion

New BooksNew Books

New BooksNew Books

FAQs and Quick RefFAQs and Quick Ref

PollsPolls

Should Medical Libraries Get Should Medical Libraries Get Involved?Involved?

DependsDepends Objective?Objective? Goals?Goals? Staffing?Staffing? Updates?Updates? Users?Users? Institutional policies?Institutional policies?

Don’t just do it because everybody else is.Don’t just do it because everybody else is.

Kill 2 Birds With 1 TweetKill 2 Birds With 1 Tweet

Tie current services togetherTie current services together Blog, web site, Twitter, FacebookBlog, web site, Twitter, Facebook Catalog, TOCs,Catalog, TOCs,

How?How? RSSRSS Facebook ApplicationsFacebook Applications Blog ApplicationsBlog Applications APIsAPIs

How?How?

FacebookFacebook Search appsSearch apps Add apps accountAdd apps account Applications Applications

SettingsSettings Edit SettingsEdit Settings

How?How?

Widget within Twitter post feeds to blogWidget within Twitter post feeds to blog

How?How?

Twitter apps can send feed to site or blogTwitter apps can send feed to site or blog TwitterfeedTwitterfeed Twitter for WordpressTwitter for Wordpress

How?How?

Blogs have Twitter plugins to post latest Blogs have Twitter plugins to post latest tweettweet

EvaluationEvaluation

FacebookFacebook FollowersFollowers Web trafficWeb traffic SurveysSurveys Nielsen measuring advertisement impactNielsen measuring advertisement impact

EvaluationEvaluation

TwitterTwitter FollowersFollowers RTsRTs DiscussionsDiscussions Twitter appsTwitter apps

• Twitalyzer twitalyzer.com/Twitalyzer twitalyzer.com/• TweetStats tweetstats.comTweetStats tweetstats.com• TwInfluence twinfluence.comTwInfluence twinfluence.com

Helpful SitesHelpful Sites

TechSoup Webinar: Understanding the TechSoup Webinar: Understanding the ROI of Social Media ROI of Social Media http://tinyurl.com/y9rdz2qhttp://tinyurl.com/y9rdz2q

Ed Bennett: Found in the Cache Ed Bennett: Found in the Cache http://ebennett.org/http://ebennett.org/

275 Twitter Apps 275 Twitter Apps http://www.squidoo.com/twitterappshttp://www.squidoo.com/twitterapps

Facebook Group vs. Facebook Fan Page: Facebook Group vs. Facebook Fan Page: What is Better? What is Better? http://tinyurl.com/4xym8mhttp://tinyurl.com/4xym8m

ReferencesReferences