LEVERAGING SOCIAL MEDIA: BECOMING A

NETWORKED ARTS NONPROFIT

Twitter Cohort GroupConference Call 1: May 3, 2011

Track 1: BeginnerCall 1

Beth Kanter and Julie Pippert, Zoetica

Photo by Geoff Livingston

Beth Kanter

Julie Pippert

Agenda

Roll Call (5 minutes)Quick Wiki Pointers (5 minutes)Twitter Experiment: First Step (15 minutes)Peer Assist (30 minutes)Reflection and Homework

Type Into Chat

Your organization’s name and why you selected the Twitter experiment …..

Roll Call: Phone/Voice

When I call your name, #Unmute by #7, say hello and Mute by #6

http://zoetica-training.wikispaces.com/

Demo: Adding Notes To Your Journal

Your Turn: Add Your Twitter Handle To Your Experiment Journal

A reminder about where to get “just in time” help ….

http://zoetica-training.wikispaces.com/help

http://www.facebook.com/Beth.Kanter.Blog

Twitter Experiment: First Steps

• SMART Objectives• Audience• Your Profile

Joe GoodeGroup’s Twitter Profile Has A Clear Objective!

Objectives

• More personal presence w/ audience, more insight into the art form.

• Intended for balance of fans + actual (orgs, friends, and colleagues).

• Non-journalistic coverage, social interaction for marketing and touring plan, tangible benefits for marketing partners.

Twitter Objectives: What’s Yours?• Keep current supporters

engaged• Inspire conversation to

support communications goal• Create buzz around an offline

event before, during, and after

• Get new ideas and feedback on programs and services

• Program support to clients• Drive traffic to web site or

blog (Google)

• Recruit volunteers• Coordinate meetings with

officials and policy leaders• Identify Influencers like

journalists using Twitter and encourage them to use you as a source

• Identify and build relationships with allies & supporters

• Tweeting key points about your issueType it into the Chat

Add it to Your Wiki Journal

Who Will You Reach on Twitter?

• 3-4% of U.S. population uses it as a two way form (same as tablets)

• Public, search makes it attractive for communications and content

• Nonprofits average 4,632, 2010 eNonprofit Study from M+R Strategic Services and NTEN

• Devon’s Arts Benchmarking: 700 followers averagehttp://zoetica-training.wikispaces.com/Social-Media-Arts

A Complete Profile Is Important

Basics Take Five Minutes

12

Location: Under the “Account” tab within the “Settings” area, enter your real name, city and state. This way, people will be more likely to find you.

One line bio: Write a bio that’s is a brief elevator speech so people can get understand your organization and follow you. Also, keep in mind this how the search people also picks up Twitter IDS.

Short Url: Keep your web-site address short by using bit.ly You can also track who is clicking through to your web site or landing page.

Logo: In the profile settings, you can upload your logo or photo as JPG, GIF, or PNG. Maximum size: 700k.

Basics

Background Images: Make Your Profile Pretty, But Link It To Your Branding

http://www.twitip.com/custom-twitter-backgrounds/

What’s Your Twitter Elevator Speech?

160 characters

[YOUR ORG NAME] helps [AUDIENCE] to [BENEFIT/VALUE YOU DELIVER ON TWITTER FEED]

[YOUR ORG NAME] helps [AUDIENCE] to [BENEFIT/VALUE YOUR ORG DELIVERS]

160 characters

More Tips Here: http://freelancefolder.com/how-to-write-a-great-twitter-bio-to-get-targeted-followers/

1. Why should someone care about your? When possible, leverage an emotional connection.2. Be distinctive. For example were you the first or only one to do something? Perhaps you are the largest or oldest. These distinctives help set you apart and provide credibility.3. Don’t forget the basics. Who does your organization/endeavor benefit? How does your organization benefit someone?4. Finish with an ‘ask’ to follow.

Five Minute Exercise: Craft Your Twitter Elevator Speech

Peer Assist

#6 mute#7 unmute

Reflection and Closing

• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?

Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterStep 3:Notes on the Wiki, Next June 6th