View
2.655
Download
0
Embed Size (px)
DESCRIPTION
This presentation provides some practical considerations for those Marketers wanting to leverage Facebook in their social media marketing campaigns. Some interesting examples of Facebook apps, groups and pages.
Citation preview
Developing Your Facebook Channel
Version 1.0
Topics
• What is Facebook? • Starting with an Example • Special Offers and Exclusive Deals • Group Pages • Social Plugins • Mobile • Location Based Services • Summary • Fast Facts- Digital Jungle
Defining Facebook
“Facebook is a social networking website — a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.” www.hallman.nccommunities.org/glossary
How are People Using Facebook
• • 500 million active users worldwide • • Average user has 130 friends
• • 2nd most visited web site in the world
• • 850 million photos, 7 million videos, and 28 million pieces of
content are uploaded each month
• • More than 95% of Facebook members have used at least one
application built on Facebook Platform
• • More than 4 million users become fans of Pages each day
RIM Example
Facebook Marketing Strategy
1. ENGAGE • Find and engage
existing fans
• Host discussions and provide useful resources
• Invite fans to upload content
• Provide branded digital goods
3. ADD SCALE • Leverage offline
events
• Advertise through existing media
• Add your social Web links to your brand Web site
4. MEASURE • Reach
- Fans
- Mentions
• Engagement
- Discussions, content, reviews, and posts
• Action
2. DRIVE ACTION • Provide applications
that enlist ambassadors
• Provide coupons to
track purchases
• Hosts contests with
opt-ins for further
contact
- Contest entries - Coupons redeemed
- Purchases driven
- Web traffic driven
-Application users
Before you Start, The Check List
Complete this checklist of questions to build a successful Facebook strategy for your brand before you jump in.
What is the engagement value: what can you offer people that they will find valuable?
Are you ready to respond to your customers and encourage them to talk about your brand?
Are you ready to make a commitment beyond a campaign? How will your other marcom strategies integrate with Facebook? What assets - tools and content – can you leverage?
Do you have your company behind you and resources available? How will you measure success?
8
Understanding
Facebook Features
Rewards & Discounts
Offering social followers special rewards (exclusive/early access)
Special Offers & Vouchers
Facebook Commerce
Page Management
Global Facebook Page Management
Group Pages
Social Plugins
Social plugins let you see what your friends have liked, commented on or shared on sites across the web
Social Plugins
Social plugins let you see what your friends have liked, commented on or shared on sites across the web
External Logins
Facebook login allows for a deeper fan engagement experience for external websites
Making the Physical, virtual
Social Commerce App
Social Gaming
Location Based Services
The race to leverage location based services
Mobile Social Networking
Making mobile more social
Mobile
Making mobile more social
Mobile
Making mobile more social
Location Based Services
Location Based Services
Location Based Services
27
Closing the
Always Measure
Facebook can be a very effective platform to develop engaging and innovative campaigns. However, it is always critical you measure your campaigns. • Number of fans for your brand pages
• Number of brand mentions on walls • Number of news updates x fans Ad impressions • Number of discussion topics • Number of wall posts on brandpage • Number of wallposts (measured by Lexicon) • Number and tone of reviews posted • Amount of content or offers shared • Video views • Click through rates for advertisements • Number of contest entries • Number of applications downloaded • Offline actions driven by coupons or special offers • Web traffic generated
Putting it Together
Marketing in a Social World is about People. Look for ways to connect and engage
Final Thought
Every industry and vertical is going to be re-though in a social way. The real disruption is about people redesigning these social spaces. Social spaces will become the containers for business, home and play
31
About
Digital Jungle
32
Digital Jungle Fast Facts
• Socially Led, digital marketing specialists
• Global reach
• Offices in Beijing, Shanghai, Hong Kong, Sydney
• Spun out of SinoTech Group in 2011
33
• Delivering digital strategy and execution services: – Customer and competitor insight – Digital strategy – Social Media Marketing – Search Engine Marketing – Affiliate Marketing – Media Buying
• We work for global and domestic organisations, across
various market sectors, helping our clients: – Engage with their key audiences – Transform their business – Maximise growthMarketing
World Class Digital Marketing Experience
34
Our Commitment
The mission of Digital Jungle is to help our clients improve their business position and gain real value from their digital marketing investments Through our expertise in social media digital marketing programs and the application of search, affiliate and online marketing, we commit to: • Driving incremental direct revenue • Generating ROI unrivaled by traditional media • Protecting your online reputation • Increasing your market share over your competitors • Building your brand awareness
We look forward to working with you.
Dr Matt McDougall, CEO, Digital Jungle
Thank You! Dr Mathew McDougall| [email protected]
Follow on Twitter @digitaljunglecn
Connect on Linkedin www.linkedin.com/company/digital-jungle
www.facebook.com/digitaljungle Community on Facebook
Email [email protected]
Presentations on SlideShare www.slideshare.net/digitaljungle
Website www.digitaljungle.com.cn