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Monday 16th of June, at Lisbon, Portugal, LeadTeam Start-up Pitch Day: business model overview in front of Business Angels
Citation preview
U n i v e r s i t y T e a m w o r k P l a t f o r m
Business & Economics Universities
Digital dependent university students
Companiestargeting students
segment
Teamworks Frustration rate= 54%
“More than 1 platform”
“Involvement at different levels”
“Time-consumption to
book meetings”
SOCIAL MEDIA
€7.716
PPC
€61.593
VIRAL MARKETI
NG
€6.500Competition
Videos
MARKETING AND SALES EXPENSESUSERS
€78.953
FairsSEO and
the LeadTea
m platform
E-mail Marketin
g and Tele-
Marketing
juan.designer.co
ana.hustler.pt
victoria.systemoriented.fr
clémence.massconector.fr
012345678 LeadTeam
FacebookCloud Services
593 124 6 25 0
2M 418K 20K 9K1st YEAR
NOW
18 848 users5 universities
ucp
1/2
10.000 +4
Net income
Cumulative FCF
1
50.000 +6
Net income
Cumulative FCF
150.000 +10
2
Net income
Cumulative FCF
350.000
3
+16
Net income
Cumulative FCF
freemium 108,823€
fees
freemium 108,823€
246,400 €
fees
freemium
ads
108,823€
246,400 €
148,164 €
fees
freemium
ads
180M people
bootstrapping
108,823€
246,400 €
148,164 €
fees
freemium
ads
180M people
bootstrapping
Investment Required: 45.000€
108,823€
246,400 €
148,164 €
Thank you !
BACK-UP SLIDESValidation Results
Customer Segment DefinitionFacebook as a channelRevenue Model – PricingFeature definitionValidation BoardTAM SAM SOM University StudentsUniversitiesAdvertisers
Revenue ModelFeatures
Minimum Viable Product
Marketing PlanValue Chain
Organizational Chart
CompetitiorsOverviewAzendooDropboxFacebook groupsGoogle DriveEvernoteMoodle
Financial StatementsCash FlowsP&LBalancesheetRevenue forecastRequired InvestmentBreakeven AnalysisSensitivity AnalysisCost Structure
SLIDESCustomer SegmentsMarketing and SalesTeamValue CurveTractionCalendar
Financial Analysis
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
5%
13%
13%
13%
8%6%
8%
4%
8%
4%
5%
5%
1%4% 3%
Usage of more than one platform Time consumed to book meetings
Involvement at different levels Not available people to respond
Dont understand what the teacher wants and the expectation Discussion tracking
Files management - tracking changes and many versions of the same document Getting distracted by notification on facebook
Different perspective and expectations for final grades Fight among team members
Find a place to meet Very difficul to form a group
You never remember the deadlines No peer review
Used to differet tools making it difficult to synchrnozine everything
Graph 2: Problems faced by University Students (20 interviews + 100 surveys)Graph 1: Platforms currently used by University Students (100 surveys)
Validation Results: Customer Segment Definition
Graph 4: How much are students willing to pay? (20 interviews + 100 surveys)
Validation Results: Facebook as a Channel and PricingGraph 3: Rating Facebook App – from 1 to 5 (20 interviews + 100 surveys)
1 "I don't like it" 2 3 3,5 4 5 "Perfect"0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
16%
35%16%
33% 50 cents
1 euro
1 euro 50 cents
2 euro
Graph 6: What features are most valuable to our students? (20 interviews + 100 surveys)
Graph 5: What features are our students willing to pay for? (20 interviews + 100 surveys)
Validation Results: Features DefinitionGraph 7: What features would bring more value in University integration?
11%
11%
11%
11%
7%11%
7%
8%
10%
8%3% 3%
Task allocation Scheduling and calendar File sharing in cloud
Templates for planning Chat with easy tracking References organizer
Reminders Additional storage Research organizer
Assistant Find people Student profile
12%
14%
5%
7%
16%
13%
8%
3%
7%
7%4% 4%
How many times appeared in Top 3Chat with easy tracking File sharing
Find people Reminders
Scheduling and calendar Task allocation
Templates for planning Additional storage
References organizer (bibliography) Research Organizer
Adviser assistant Student Profile
17%
9%
7%
19%10%
9%
11%
5%3%
6% 4%
Automated Calendar and Scheduling Template for planning uploaded by the teacherSubject Page Upload directly assignment Class Page Find former students of the subjectAssignment description Find Team Assignment descriptionEvaluation metrics Find Colleagues
Validation Results: Validation Board
Valid Invalid ----------------
TAM SAM SOM: University Students and Universities
TAM = University students worldwide = 178 M (2010)
SOM = 0.2% SAM = 350.000 University Students
SAM = Students using the internet for teamwork = 97% University Students = 172.66 M
University Students
UniversitiesTAM= Higher education institutions in the world = 16.000 Universities and colleges
SOM = 0.15% SAM= 16 Universities subscribed
SAM= higher education institutions that consider online learning a critical part of their strategy = 65%TAM = 10.400
TAM= Companies Worldwide using Digital Marketing = $105 billion
SOM = €12.000 monthly feeSAM=Companies worldwide targeting Univ. Students through digital marketing = 2,5%TAM =
$2,6bn a year
Advertisers
Minimum Viable Product
Minimum Viable Product: Channels
LeadTeam Desktop
LeadTeam App
LeadTeam Tablet
LeadTeam Facebook
Features: LeadTeam versions
LeadTeam Free LeadTeam Premium LeadTeam Universities
All Free and Premium version features
PLUS
Automated Scheduling and Calendar
Upload directly the assignments
Template for planning uploaded by the teacher
Class Page
Assignment description
All Free version features
PLUS
Templates planning
References Organizer
Research Organizer
The following features
Scheduling and Calendar
File sharing Cloud
Task Allocation
Chat with easy tracking
Reminders
If University Subscribes
Revenue Model
LeadTeam Premium
LeadTeam Universiti
es
22% of total Sales in year 3
51% of total Sales in year 3
28% of total Sales in year 3
€800/month
€1/year
€0.56 CPM
Marketing Plan
August 2014
August 2015
LeadTeam PlatformFacebook Ads
Prize for CompetitionSocial MediaVideoFairs
Adwords
€61.593
€6.500
€7.716
Weebly Blog
Pay per click
Viral Marketi
ng
SEO and LeadTea
m Platfor
m
LeadTeamer
s
Word-of-
Mouth
Email Marketi
ng
Social Media
547+ uniqu
e visito
rs
512 click
s
80 likes
183 Pintere
st reach
Engaging
University
24 Linkedi
n
Start-up Infrastructure (quality service ensurance follow-up)HR ManagementFinancial & Accounting (outsourced)Informatic Services (database, storage capacity)
Customer Development
Social Media, Community
Interviews, surveysLanding Page A/B test
Minimum Viable Product
Marketing
Social Media, Community
PPCViral MarketingInnovation FairsEmail and Tele-
Marketing
Sales & Distribution
Manage LeadTeam:- Desktop
- App, Tablet- Facebook
R&D & Support
Software: - Development
- Upgrade- Maintenance
- Support
Value Chain and Organizational Chart
Top ManagementAna & Clémence
Marketing and SalesJuan
R&DHacker Co-founder
H.R & QualityVictoria
Competitors: OverviewFacebook Google Drive Moodle Dropbox Evernote Azendoo Average
User-friendly 3 7 3 9 9 8 6,5
Storage capacity 3 10 1 7 6 3 5
Interactivity 4 4 2 2 4 7 3,83Customized for
teamwork 2 7 1 8 8 6 5,33
All-in-one tool 2 7 2 1 2 6 3,33
Project Planning 1 3 1 1 1 1 1,33
Bibliography tool 1 1 1 1 1 1 1
Number of users 10 9 7 9 5 2 7,17
Calendar 1 3 1 1 1 1 1,33
Customer service 7 5 8 7 5 7 6,5
Financial power 10 10 6 9 6 4 7,5
Personnalization 5 1 1 1 7 2 2,83
Discussion tracking 2 1 1 1 1 1 1,17Professional environment 1 1 1 8 6 1 5
Average 3,71 4,93 2,5 4,71 4,43 3,57 4,13
Strengths Weaknesses
˃ Time Consuming FactorDepending on the scope of the teamwork activity for the students the platform could consume more time to be understood and in unnecessary planning. Can be integrated with cloud services and provides a more effective discussion tracking than Facebook.
˃ User-friendly/ intuitivenessIntuitive layout and pleasant workspace. Easy to use considering it is a project management tool.
˃ InteractivityCollaborative workspace and notifications.
˃ Customized for Team WorkTasks can be allocated and it work can be planned. At some point it could be too sophisticated for a university assignment.
˃ All in one platformIntegration with Evernote, Box, Dropbox and Google Drive
˃ Mobile accessAndroid, iPhone-iPad, Web-based.
˃ Customer Service and relationshipHas a FAQs section, video tutorial and provides customer support by e-mail.
˃ Cloud Storage10 GB Storage.50 GB: 5$/monthUnlimited: 9$/month
˃ OrganizerDoesn’t allow users to synchronize schedules and plan meetings
˃ Bibliography ManagerDoesn’t exist
˃ Number of usersJust available in 2 languages. Small number of users.
˃ Financial ValueSmall number of user and a correspondent low financial value.
˃ PersonalizationLow level of customization.
Competitors: Azendoo
Strengths Weaknesses˃ User friendly Very user-friendly, almost no writing, very intuitive.˃ Storage Cloud 2 Go free, additional storage by inviting people, buying capacity,
or upgrade to Dropbox Pro.˃ Teamwork customized It is customized for sharing files between team members˃ Dominant design 200 million people and 4 million businesses use Dropbox. Used for different purposes: students, professionals, friends,… ˃ Customer Service “dropbox tour” to learn how to use it, Facebook page, Twitter
account and blog to interact with the customers ˃ Financial Power “Freemium” model: 200 million in revenue in 2013 8 billion valuation˃ Professional environment Business version of Dropbox for 795$ / year, with 1000GB for 5
users, admin controls for secure sharing. ˃ Multi platforms Website, iPad & iPhone apps, application on your computer
desktop, direct access from Facebook to import files.
˃ Interactivity There is no chatting feature, the only way to interact with people
is to invite them to share a folder. ˃ All-in-one Tool The only feature of Dropbox is to share files, there is no
additional features.
Competitors: Dropbox
Strengths Weaknesses˃ Dominant design
Almost every university students has subscribed Facebook and they may search for other students easily. There and has a strong brand
˃ BrandThey already have a strong brand with a wide worldwide notoriety.
˃ Customer Service It is already established
˃ Financial Power Very strong financial power with $1.5 billion profit for 2013. This allows them to constantly innovate and retain the most talented developers
˃ User-friendlyConcerning teamwork it is not very Intuitive and time effective. It is not customized for teamwork.
˃ Interactivity is poor
˃ Discussion Tracking The chat is not intuitive and it is very difficult to track all the comments. Many times students have plenty discussions at the same time and the posts keep moving up and down despite of its importance and subject.
˃ All-in-one Does not provide all the tools necessary to do the teamwork
˃ No Bibliography manager nor organizer˃ Storage Cloud
Although it allows uploading files, they are constraint to 25 Mb and it does not provide the possibility to change them at the same time (like in Google Drive). In fact, it only includes “post”, “upload photo/video”, “question” and “upload a file” – many important tasks are absent obligating students to use several platforms.
˃ Personalization There is no possibility of customizing the design and layout of the platform.
˃ Unprofessional environmentIt incorporates both leisure and work related issues. This opens space for constant distraction from notifications
Competitors: Facebook
Strengths Weaknesses˃ User-friendly
Not easy to find when using Gmail: the apps is not that visible but, collaborative documents are very user-friendly: they allow you to see who and what the co-users are doing on the doc (1user = 1color)
˃ Time Consuming FactorCollaborative synchronized documents which allow users to gain time given everyone is able to participate at the same moment, this facilitates teamwork.
˃ Financial ValueGoogle Drive benefits from the huge financial power of Google Inc.: value = 328, 25 MDs; shares are traded over 1170$ (14/03/2014)
˃ Customer Service and relationshipOnline back-up service only
˃ All-in-one platformGoogle powerful search tools, documents (Excel, Powerpoint, Word), spreadsheets, Picmonkey.
˃ Number of usersGoogle Docs launched in 2006 and Drive opened to the public in April 2012 and counts more than 120 million active users. Google Drive reached to attract many users platform in only 2 years thanks to Gmail. Gmail users no longer need to download attachment: they share. Google Drive is linked with other Google features. (Gmail, Google+, Googleplayer)
˃ Mobile accessAndroid app are available for for free on Google Play: allows to view, create and edit docs and Ios apps
˃ Cloud StorageAllows 15GB for the free version. It cut down its prices for additional storage to entice more users: 100 GB of cloud data from 4, 99$ to 1,99$ p/month and 1TB storage is now 9,99$ instead of 49,99$ monthly, which is cheaper than Dropbox
˃ Customized for Team WorkAs Dropbox, Google Drive offers a cloud storage service, a place for keeping all your files. However, it is not designed especially for teamwork: the “Mydrive” layout is a desktop folder and not a desktop group project.
˃ InteractivityThere is a chat tool to talk with the co-workers but not designed to track updates and discussions.
˃ No Bibliography Manager˃ Organizer
The Google Agenda tool is useful but doesn’t allow users to synchronize schedules and plan meetings.
Competitors: Google Drive
Strengths Weaknesses˃ User-friendly
Evernote is very user-friendly and intuitive tool, particularly easy to use.
˃ Storage Cloud It has 60 free Mo per month, and a maximum of 1Go of notes per month with the premium version.
˃ Customized for teamworkIt is mainly designed for team work by creating and sharing notes. There is no other social distraction.
˃ Dominant designThere are 23 million users, even if only 5% of them upgrade to the premium version.
˃ Customer serviceThere is a possibility to send your rating and comments, and also ask for a support assistance, with a guided tour if you need help.
˃ Financial powerIt has 1 billion of valuation. It took them 16 months to make 1 billion of revenue after its launch. Almost half of its revenues come from Premium the premium.
˃ PersonalizationPossibility to custom the theme color, the order of your sections.
˃ Professional environmentIt is a professional environment, and even more with the premium version: Diaporama mode, better sharing with colleagues, and numeration of business cards.
˃ InteractivityThere is no chatting feature, but you can share your notes with other people in order to work on projects.
˃ All-in-oneOnly designed to make notes and share them, not many other additional features.
Competitors: Evernote
Strengths Weaknesses˃ Financial Value
Moodle is free of financial obligations, revenue streams come from donations to pay the developers and from the development fund that partners are financing as they benefit from Moodle services
˃ Customer Service and relationshipDeveloper and contributor communities provide online support. There is a strong customer relationship through surveys and forums, and the contributors are users and participate to make evolve the system (roadmap).
˃ Number of usersIt is a Global Platform (214 countries, 75 languages) with a user base of 83,008 registered and verified sites, serving 70,696,570 users in 7.5+ million courses with 1.2+ million teachers (June 2013). Free source license: Co-creation process given any developer is allowed to create new features and modules.
˃ Mobile access Iphone and Android apps are available
˃ User friendlyIt is a not intuitive tool with basic categories, simple design and layout.
˃ Time Consuming FactorIt is time-consuming, and the users are losing time by switching from Moodle platform to teamwork customized platform, getting contacts etc. The students don’t use Moodle webmail address but look for people on Facebook.
˃ Customized for Team WorkIt is not customized for teamworks at all: there is no interaction between students, no cloud allocated to students, only the teachers can post docs (pdf, ppt).
˃ InteractivityThere is only a webmail address available and forums: no messenger on the platform which means no interaction and no collaborative work on the platform.
˃ All-in-one platformCommunity website designed to share ideas, course contents, information, free support from teachers to students but not from students to teachers nor between students
˃ No Bibliography Manager˃ Organizer
It doesn’t allow users to synchronize schedules and plan meetings.
˃ No Cloud StorageThere is no cloud for students to share folders which makes it difficult to build teamwork
Competitors: Moodle
Financial Statements: Cash Flow Year 1 Year 2 Year 3 Starting cash 0 € 3.102 € 40.302 € Receipts Collections 30.443 115.478 241.688Subsidies 8.300 0 0Financing 65.000 0 0Total receipts 103.743 € 115.478 € 241.688 € Disbursements Trade Mark 900 0 0 Patent 6.500 0 0 Computer (with Microsoft Office PRO Licence) 1.439 0 0 Website 36.470 0 0 Upgrade Outsourcing (workforce) 5.832 3.888 5.832 Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 0 7.838 12.231 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Interest Expenses 0 0 0 Tax Expenses 0 0 25102Total Disbursements 100.641 € 78.278 € 146.023 € Net Increase in Cash 3.102 € 37.200 € 95.664 €Cumulative Cash 3.102 € 40.302 € 135.966 € Operating Cash Flow -20.497 € 41.088 € 126.598 €CAPX 49.702 € 3.888 € 5.832 €Free Cash Flow -70.199 € 37.200 € 120.766 €Subsidies 8.300 € 0 € 0 €Owners cash flow 65.000 € 0 € 0 €Net Cash Flow 3.102 € 37.200 € 120.766 €
Financial Statements: Cash FlowColumna1 Aug-14 Sept-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15Starting cash 0 € 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 €
Receipts
Collections 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 €
Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 €
Financing 65,000 €
Total receipts 65,692 € 1,308 € 1,326 € 1,955 € 2,595 € 3,252 € 3,940 € 4,065 € 4,171 € 4,929 € 5,124 € 5,388 €
Disbursements
Trade Mark 900 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Patent 6,500 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € Computer (with Microsoft Office PRO Licence)
1,439 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Website 36,470 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Upgrade Outsourcing (workforce)
0 € 972 € 0 € 972 € 972 € 972 € 972 € 0 € 0 € 972 € 0 € 0 €
Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 €
Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 €
Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 €
Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 €
Social Security 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 €
Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €
Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 €
Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €
Interest Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Total Disbursements 46,437 € 3,216 € 615 € 1,596 € 2,312 € 2,851 € 9,414 € 5,462 € 6,111 € 7,974 € 7,293 € 7,361 €
Net Increase in Cash 19,255 € -1,908 € 711 € 359 € 282 € 401 € -5,474 € -1,397 € -1,941 € -3,045 € -2,169 € -1,974 €
Cumulative Cash 19,255 € 17,347 € 18,058 € 18,417 € 18,700 € 19,101 € 13,627 € 12,230 € 10,289 € 7,244 € 5,075 € 3,102 €
Financial Statements: Cash Flow
aug 15 sep-15 oct-15 nov-15 dec-15 ene-16 fev-16 mar-16 abr-16 may-16 jun-16 jul-16Starting cash 3,102 € 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 €
Receipts
Collections 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 €
Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Total receipts 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 €
Disbursements Upgrade Outsourcing (workforce) 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 € 972 € 0 € 0 €
Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 €
Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 €
Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 €
Social Security 0 € 0 € 0 € 0 € 0 € 7,838 € 0 € 0 € 0 € 0 € 0 € 0 €
Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €
Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 €
Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €
Tax Expenses 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Total Disbursements 6,237 € 6,755 € 4,436 € 5,469 € 4,553 € 12,953 € 8,293 € 6,118 € 5,848 € 6,419 € 5,545 € 5,652 €
Net Increase in Cash -436 € 292 € 3,163 € 3,455 € 5,288 € -1,913 € 1,195 € 3,748 € 4,432 € 4,932 € 6,303 € 6,741 €
Cumulative Cash 2,665 € 2,957 € 6,120 € 9,575 € 14,864 € 12,950 € 14,145 € 17,893 € 22,325 € 27,257 € 33,560 € 40,302 €
Financial Statements: Cash Flow
Colonne1 Aug-16 Sept-16 Oct-16 Nov-16 Dec-16 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16Starting cash 40,302 € 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 €
Receipts
Collections 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 €
Financing 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Total receipts 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 €
Disbursements Upgrade Outsourcing (workforce)
972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 € 972 € 0 €
Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 €
Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 €
Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 €
Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 €
Social Security 0 € 0 € 0 € 0 € 0 € 12,231 € 0 € 0 € 0 € 0 € 0 € 0 € Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 €
Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 €
Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 €
Tax Expenses 0 € 178 € 1,562 € 1,835 € 2,313 € 2,724 € 1,672 € 2,388 € 2,605 € 2,943 € 3,318 € 3,565 €
Total Disbursements 8,654 € 9,542 € 10,359 € 9,746 € 11,298 € 23,067 € 13,002 € 10,731 € 12,553 € 11,550 € 13,047 € 12,475 €
Net Increase in Cash 4,860 € 5,623 € 6,410 € 8,201 € 8,689 € -1,337 € 6,795 € 9,914 € 9,621 € 11,607 € 11,785 € 13,498 €
Cumulative Cash 45,162 € 50,785 € 57,195 € 65,395 € 74,084 € 72,747 € 79,542 € 89,455 € 99,076 € 110,683 € 122,468 € 135,966 €
Financial Statements: P&L Year 1 Year 2 Year 3
Revenue Premium version 0 28.044 80.779 Universities fees 35.200 81.600 129.600 Advertising 4.336 40.327 103.501 (Value Added Tax) -9.093 -34.493 -72.192 Net Sales 30.443 € 115.478 € 241.688 €
CoGS Maintenance 540 780 1.140 Servers 240 1.320 3.600 Website hosting 527 1.097 1.636 Depreciation 13.976 15.542 17.162 Total CoGS 15.284 € 18.739 € 23.538 € Gross Profit 15.159 € 96.739 € 218.149 €
Operating Expenses Financial Outsourcing 1.017 2.400 3.360 Wages 18.000 39.500 64.800 Social Security 4.275 9.381 15.390 Adwords 19.056 11.835 18.702 Facebok Ads 4.000 4.000 4.000 Prize for competition 1.000 1.000 1.000 Social Media 2.572 2.572 2.572 Video 1.500 1.000 1.000 Fairs 1.048 1.048 1.048 Depreciation 288 288 288 Total Operating Expenses 52.756 € 73.024 € 112.160 €
0 € 0 €
EBIT -37.597 € 23.714 € 105.989 €
Non-operating 0 € 0 € 0 €
IAPMEI Subsidies 8.300 € 0 € 0 €
Interest expense 0 € 0 € 0 €
Taxable Income -29.297 € 23.714 € 105.989 €
Tax Expense 0 € 0 € 25.102 €
Net Income -29.297 € 23.714 € 80.888 €
Financial Statements: P&LAug-14 Sept-14 Oct-14 Nov-14 Dez-14 Jan-15 Fev-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
Revenue
Premium version 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Universities fees 0 € 800 € 800 € 1,600 € 2,400 € 3,200 € 4,000 € 4,000 € 4,000 € 4,800 € 4,800 € 4,800 € 35,200 €
Advertising 0 € 0 € 23 € 41 € 71 € 125 € 218 € 381 € 518 € 704 € 956 € 1,299 € 4,336 €
(Value Added Tax) 0 € -184 € -189 € -377 € -568 € -765 € -970 € -1,008 € -1,039 € -1,266 € -1,324 € -1,403 € -9,093 €
Net Sales 0 € 616 € 634 € 1,263 € 1,903 € 2,560 € 3,248 € 3,374 € 3,479 € 4,238 € 4,432 € 4,696 € 30,443 €
CoGS
Maintenance 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 45 € 540 €
Servers 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 20 € 240 €
Website hosting 11 € 20 € 20 € 29 € 38 € 47 € 56 € 56 € 56 € 65 € 65 € 65 € 527 €
Depreciation 1,066 € 1,093 € 1,093 € 1,120 € 1,147 € 1,174 € 1,201 € 1,201 € 1,201 € 1,228 € 1,228 € 1,228 € 13,976 €
Total CoGS 1,142 € 1,178 € 1,178 € 1,214 € 1,250 € 1,286 € 1,322 € 1,322 € 1,322 € 1,358 € 1,358 € 1,358 € 15,284 €
Gross Profit -1,142 € -562 € -544 € 50 € 653 € 1,274 € 1,926 € 2,052 € 2,157 € 2,880 € 3,074 € 3,338 € 15,159 €
Operating Expenses
Financial Outsourcing 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 85 € 1,017 €
Wages 0 € 0 € 0 € 0 € 0 € 0 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 18,000 €
Social Security 0 € 0 € 0 € 0 € 0 € 0 € 713 € 713 € 713 € 713 € 713 € 713 € 4,275 €
Adwords 0 € 0 € 0 € 0 € 708 € 1,237 € 2,162 € 1,811 € 2,461 € 3,343 € 3,633 € 3,701 € 19,056 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 0 € 0 € 1,000 €
Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €
Video 500 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,500 €
Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €
Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €
Total Operating Expenses 1,076 € 2,183 € 554 € 554 € 1,261 € 1,791 € 9,057 € 6,078 € 6,727 € 7,609 € 7,899 € 7,968 € 52,756 €
EBIT -2,217 € -2,744 € -1,097 € -504 € -608 € -516 € -7,131 € -4,026 € -4,570 € -4,729 € -4,825 € -4,629 € -37,597 €
Non-operating
IAPMEI Subsidies 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 692 € 8,300 €
Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Taxable Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 €
Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Net Income -1,526 € -2,053 € -406 € 188 € 84 € 175 € -6,439 € -3,334 € -3,878 € -4,037 € -4,133 € -3,938 € -29,297 €
TOTAL YEAR 1
Financial Statements: P&LAug-15 Sept-15 Oct-15 Nov-15 Dez-15 Jan-16 Fev-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16
Revenue
Premium version 0 € 1,433 € 1,947 € 2,645 € 3,594 € 4,882 € 1,774 € 1,944 € 2,130 € 2,334 € 2,558 € 2,803 € 28,044 €
Universities fees 5,600 € 5,600 € 5,600 € 6,400 € 6,400 € 6,400 € 7,200 € 7,200 € 7,200 € 8,000 € 8,000 € 8,000 € 81,600 €
Advertising 1,933 € 2,118 € 2,322 € 2,544 € 2,788 € 3,055 € 3,348 € 3,669 € 4,021 € 4,407 € 4,829 € 5,292 € 40,327 €
(Value Added Tax) -1,733 € -2,105 € -2,270 € -2,666 € -2,940 € -3,298 € -2,834 € -2,947 € -3,071 € -3,390 € -3,539 € -3,702 € -34,493 €
Net Sales 5,801 € 7,047 € 7,599 € 8,924 € 9,842 € 11,040 € 9,488 € 9,866 € 10,280 € 11,350 € 11,848 € 12,393 € 115,478 €
CoGS
Maintenance 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 65 € 780 €
Servers 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 110 € 1,320 €
Website hosting 78 € 78 € 78 € 87 € 87 € 87 € 96 € 96 € 96 € 105 € 105 € 105 € 1,097 €
Depreciation 1,255 € 1,255 € 1,255 € 1,282 € 1,282 € 1,282 € 1,309 € 1,309 € 1,309 € 1,336 € 1,336 € 1,336 € 15,542 €
Total CoGS 1,508 € 1,508 € 1,508 € 1,544 € 1,544 € 1,544 € 1,580 € 1,580 € 1,580 € 1,616 € 1,616 € 1,616 € 18,739 €
Gross Profit 4,293 € 5,539 € 6,091 € 7,380 € 8,298 € 9,496 € 7,908 € 8,286 € 8,701 € 9,735 € 10,232 € 10,778 € 96,739 €
Operating Expenses
Financial OS 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 200 € 2,400 €
Wages 3,000 € 3,000 € 3,000 € 3,000 € 3,000 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 3,500 € 39,500 €
Social Security 713 € 713 € 713 € 713 € 713 € 831 € 831 € 831 € 831 € 831 € 831 € 831 € 9,381 €
Adwords 1,345 € 1,228 € 538 € 590 € 647 € 708 € 776 € 1,702 € 932 € 1,022 € 1,120 € 1,227 € 11,835 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 €
Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €
Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 €
Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €
Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €
Total Operating Expenses 5,748 € 7,239 € 4,920 € 4,971 € 5,028 € 5,709 € 7,906 € 6,702 € 6,433 € 6,022 € 6,120 € 6,227 € 73,024 €
EBIT -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €
Non-operating
Interest expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Taxable Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €
Tax Expense 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 € 0 €
Net Income -1,455 € -1,699 € 1,172 € 2,409 € 3,270 € 3,787 € 3 € 1,584 € 2,268 € 3,713 € 4,112 € 4,550 € 23,714 €
TOTAL YEAR 2
Financial Statements: P&LAug-16 Sept-16 Oct-16 Nov-16 Dez-16 Jan-17 Fev-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17
Revenue
Premium version 3,072 € 4,800 € 5,637 € 6,688 € 8,024 € 9,737 € 5,834 € 6,301 € 6,806 € 7,353 € 7,944 € 8,583 € 80,779 €
Universities fees 8,800 € 8,800 € 9,600 € 9,600 € 10,400 € 10,400 € 11,200 € 11,200 € 12,000 € 12,000 € 12,800 € 12,800 € 129,600 €
Advertising 5,679 € 6,095 € 6,541 € 7,019 € 7,533 € 8,084 € 8,675 € 9,310 € 9,991 € 10,722 € 11,506 € 12,348 € 103,501 €
(Value Added Tax) -4,037 € -4,530 € -5,009 € -5,361 € -5,970 € -6,491 € -5,913 € -6,167 € -6,623 € -6,917 € -7,417 € -7,758 € -72,192 €
Net Sales 13,514 € 15,165 € 16,768 € 17,947 € 19,987 € 21,730 € 19,796 € 20,644 € 22,174 € 23,157 € 24,832 € 25,973 € 241,688 €
CoGS
Maintenance 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 95 € 1,140 €
Servers 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 300 € 3,600 €
Website hosting 114 € 114 € 123 € 123 € 132 € 132 € 141 € 141 € 150 € 150 € 159 € 159 € 1,636 €
Depreciation 1,363 € 1,363 € 1,390 € 1,390 € 1,417 € 1,417 € 1,444 € 1,444 € 1,471 € 1,471 € 1,498 € 1,498 € 17,162 €
Total CoGS 1,872 € 1,872 € 1,908 € 1,908 € 1,944 € 1,944 € 1,980 € 1,980 € 2,016 € 2,016 € 2,052 € 2,052 € 23,538 €
Gross Profit 11,643 € 13,293 € 14,861 € 16,039 € 18,043 € 19,787 € 17,816 € 18,665 € 20,158 € 21,142 € 22,781 € 23,921 € 218,149 €
Operating Expenses
Financial OS 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 280 € 3,360 €
Wages 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 5,400 € 64,800 €
Social Security 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 1,283 € 15,390 €
Adwords 1,026 € 1,101 € 1,182 € 1,268 € 1,361 € 1,461 € 1,568 € 1,682 € 1,805 € 1,937 € 2,079 € 2,231 € 18,702 €
Facebok Ads 280 € 600 € 280 € 280 € 280 € 280 € 600 € 280 € 280 € 280 € 280 € 280 € 4,000 €
Prize for competition 0 € 500 € 0 € 0 € 0 € 0 € 0 € 0 € 500 € 0 € 0 € 0 € 1,000 €
Social Media 187 € 450 € 165 € 165 € 165 € 165 € 450 € 165 € 165 € 165 € 165 € 165 € 2,572 €
Video 0 € 0 € 0 € 0 € 0 € 0 € 1,000 € 0 € 0 € 0 € 0 € 0 € 1,000 €
Fairs 0 € 524 € 0 € 0 € 0 € 0 € 524 € 0 € 0 € 0 € 0 € 0 € 1,048 €
Depreciation 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 24 € 288 €
Total Operating Expenses 8,480 € 10,162 € 8,613 € 8,700 € 8,793 € 8,892 € 11,128 € 9,114 € 9,737 € 9,369 € 9,511 € 9,663 € 112,160 €
TOTAL YEAR 3
Assets
Current assets 1st half 2nd year 3rd year 4th half
Cash 18.699,5 € 14.863,5 € 74.084,3 €135.966,2
€
Total current assets18.699,5
€14.863,5
€74.084,3
€135.966,2
€
Fixed assetsPlatform (includes depreciation) 34.131,7 € 24.837,1 € 14.192,4 € 7.236,0 €Computer + Microsoft Licence (includes depreciation) 1.319,1 € 1.031,3 € 743,5 € 575,60 €Trademark 862,5 € 772,5 € 682,5 € 630Patent 6.274,3 € 5.732,6 € 5.191,0 € 4875,00
Total fixed assets42.587,6
€32.373,5
€20.809,3
€13.316,6
€
Total assets61.287,1
€47.237,0
€94.893,7
€149.282,8
€
Liabilities
Current liabilities 1st yearSocial Security 0,0 € 7.837,5 € 12.231,3 € 8.977,5 €
Total 0,0 € 7.837,5 €12.231,3
€ 8.977,5 €
EquityCapital 65.000,0 € 65.000,0 € 65.000,0 € 65.000,0 €Reserves 0,0 € 0,0 € 17.662,4 € 75.305,3 €
Net Income -3.712,9 €-25.600,5
€ 0 0
Total Equity61.287,1
€39.399,5
€82.662,4
€140.305,3
€
Liabilities + Equity61.287,1
€47.237,0
€94.893,7
€149.282,8
€
Financial Statements: Balancesheet
Financial Statements: Revenue Forecast
Financial Statements: Required Investment and Breakeven Analysis
Trade Mark 900 € European Patent 6,500 € Computers & licences 1,439 € Website Investment 36,470 € Working capital 19,691 €
Total 65,000 €
Required Investment
Financial Statements: Sensitivity Analysis and Costs Structure