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CHANNELS Testing our business model
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˃ http://leadteamstartup.weebly.com/
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Channels
University Students
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˃ Marketing
Social Networks (combination – interconnect)BlogUniversity WebsiteQR CodeSEOViral MarketingWord-of-MouthLeadTeam platformPPC
˃ Sale
LeadTeam PlatformApp Store
Universities
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˃ Marketing
LeadTeam PlatformSEODirect MailTele-MarketingFairs
˃ Sale
LeadTeam PlatformApp Store
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Relationship with the customer
Get Customers
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˃ Acquisition
SEO (Google Analytics)SEM (Google Ad words)Social Networks E-mail (B2B)˃ Activation
Blog A/B testingVideos and images.Free beta version
˃ Retention
e-mails Promoting social networksBeta version use tracking˃ Sale
Promotions Endorsements Creative marketingFacebook Adds.
Keep Customers
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Actualization Communication Personalization
˃ Social Media – Facebook, LinkedIn, Pinterest, Instagram, Slideshare–
LeadTeamer community˃ LeadTeam Startup Weebly Blog
˃ Newsletters and email club :≠ Mailing list personalized content
˃ Drip Marketing to be 1st in customers mind – Team Notifications, Posts, Reminders, emailing (new features)-
Linked accounts?
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Grow Customers
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˃ Recommendation
word-of-mouth system. Social Media (Sharing)Local mediaUniversity newsletters
˃ Up-selling
Promote our Premium version through our website and social media channels.
˃ Next-selling
Transactional e-mail
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Channel Hypothesis
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Social media
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Landing page
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