The Truth About Social Mediafor Business

• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube• Social Media Strategy• Q&A

Adam Franklin, Marketing Manager

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4Who’s  next?

You?

@Franklin_Adam

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Tweet  Tweet!  

                   

                                                                             

     @Franklin_Adam            @Bluewire_Media

 Tweet  Tweet@Franklin_Adam

Show of handsup we get

Weiner-­‐gate@Franklin_Adam

Tools@Franklin_Adam

Don’t  have  7me?

No time?@Franklin_Adam

@Franklin_Adam

Monitor

Men7on

Relax…

Just  like  real  life!@Franklin_Adam

Twi:er@Franklin_Adam

1  referral  in  24  hours

1. Facebook  comments  Facebook@Franklin_Adam

1. Facebook  comments  2  referrals  in  10  minutes

1. Facebook  comments  8  referrals  in  1  day

INVEST

25Remarkable  content

@Franklin_Adam

Blogging@Franklin_Adam

Blogging  A:racts  More  Visitors

Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

Done  the  work

Email  Marke7ng

$1  spent$41  return

 

Email  is  best.  Remember  1995?

#hire14

 

Darren  Rowse  aka  @ProBlogger

 

Dear  Rich

Will  It  Blend?

Cost?  $50Views:  10,656,840Total  Video  Views:    192,351,121

        700%  

Results?

@Franklin_AdamLinkedIn

@Franklin_Adam

@Franklin_AdamLinkedIn

@Franklin_Adam

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

3.  Publish  content  &  enable  sharing

Social  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

3.  Publish  content  &  enable  sharing

4.  Watch  and  listen

Social  Strategy  -­‐  BeginnerSocial  Strategy  -­‐  Beginner

1.  Set  up  pages      

2.  Secure  your  URL      

5.  Join  in

3.  Publish  content  &  enable  sharing

4.  Watch  and  listen

Social  Strategy  -­‐  Intermediate

What  would  you  do?

Content  marke7ng

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#NHHPC13

           

           

#NHHPC13

Up  55%

Up  107%  (@replies)

Sales

#NHHPC13

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“Train  hard,  win  easy”

Sean  Bowes

www.bluewiremedia.com.au/book

Thank  you.! Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

1300 258 394

www.bluewiremedia.com.au/book

Blogging

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

33% CTR

@Franklin_Adam

40% OR 25% CTR

@Franklin_Adam

Tailored

1 call to action

Personal

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Best performing emails - text only!

@Franklin_Adam

28-35% open rate$7,000 sales

@Franklin_Adam

Email marketing

• Battle of the Subject Lines and From Names

@Franklin_Adam

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

10%

6%

31%

• Adam Franklin & Toby Jenkins vs Bluewire Media

@Franklin_Adam

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

34%

• Personal (eg. Toby Jenkins) vs

• Company (eg. Bluewire Media)

@Franklin_Adam

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

13%

• [Bluewire News] vs [BLUEWIRE NEWS]

@Franklin_Adam

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

27%

• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass

@Franklin_Adam

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

7%(10% higher open

rate)

• [FREE E-BOOK] vs [E-BOOK]

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Profile

@Franklin_Adam

Complete Profile

@Franklin_Adam

Slides

@Franklin_Adam

@Franklin_Adam

Lead with generosity

@Franklin_Adam

“Thank you”

@Franklin_Adam

Personal

@Franklin_Adam

Reach out

@Franklin_Adam

EventsEvents

@Franklin_Adam

Sales

@Franklin_Adam

@Franklin_Adam

Aspirational clients

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

Feedly

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

@Franklin_Adam

$10,000+

@Franklin_Adam

@Franklin_Adam

$297 $497

@Franklin_Adam

• www.bluewiremedia.com.au/social-media-that-works-online-course

www.bluewiremedia.com.au/web-marketing-that-works-online-course

BONUS: 30 days access to advice (via Skype and email)

worth $1,650

$297$497

@Franklin_Adam

• www.bluewiremedia.com.au/social-media-that-works-online-course

www.bluewiremedia.com.au/web-marketing-that-works-online-course

$794 for both

@Franklin_Adam

• www.bluewiremedia.com.au/social-media-that-works-online-course

www.bluewiremedia.com.au/web-marketing-that-works-online-course

@Franklin_Adam

@Franklin_Adam

“Thank  you”

If  you’d  like  a  hand  with  your  social  media,  or  you  like  the  book,  please  let  me  know!

!

Adam.Franklin@BluewireMedia.com.au@Franklin_Adam

0424 329 132

@Franklin_Adam