Upload
janessa-lantz
View
388
Download
0
Embed Size (px)
Citation preview
The event will begin at 2 PM (EST) sharp. The recording will be emailed to all attendees afterwards.
Peter
The Growth Drivers of Best-in-Class Ecommerce
Companies
What you’re going to learn:
1 The 3 things you can’t afford to get wrong (even on day one)
How to identify breakout success in the first 6 months of your business
The 3 drivers that fuel growth at top companies
...and much more!
2
3
15-second commercial: RJMetrics
Our mission is to inspire and empower data-driven people.
RJMetrics CloudBI
What’s new?
Ecommerce as a whole is growing:
Some companies are growing MUCH faster than the rest:
The 3 growth drivers
1
2
3
Product/Market Fit
Efficient Acquisition
Customer Retention
GROWTH DRIVER #1: Product/Market Fit
Indicator #1: revenue
Indicator #2: new customers
Indicator #3: number of orders
Indicator #4: CLV
SO WHAT DOES THIS ALL
MEAN?
GROWTH DRIVER #2: Efficient Acquisition
Best-in-class customer acquisition
CUSTOMER ACQUISITION IS ALL ABOUT
MOMENTUM
EITHER CREATE CONVERSATIONSOR CAPITALIZE ON
RELATED ONES
CONTENT IS A LOT OF EFFORT
WHAT CAN I DO NOW?
GROWTH DRIVER #3: Retention
Best-in-class customer retention
BOOSTING RETENTION IS KEY
BUT REALLY HARD
BUILD YOUR SITE TO WIN AT RETENTION:
GUIDE PROSPECTS TO LPs THAT MAKE THE BEST
CUSTOMERS
THE ONE KPI:Customer Lifetime Value
365-day orders per customer
Average order value
A HIGHER AOV HELPS WITH LTVSO HERE ARE SOME
TIPS:
365-day CLV
LTV BOTTOM LINE:CUSTOMERS ARE
BETTERTHAN TRANSACTORS
AOV + retention
1
2
Track your cohorts!
Make invest-or-kill decisions
2 ways to use CLV
Cohort analysis
Marketing ROI
Why this is so important
QUICK POLL:
Next BounceX webinar