Jumpstart Your Creative Project with Kickstarter

Danielle R. Hundley, The Consulting Flutist

Jumpstart Your Creative Project with Kickstarter www.theconsultingflutist.weebly.com

Danielle R. Hundley 8/5/2013

www.theconsultingflutist.weebly.com

Jumpstart Your Creative Project with Kickstarter


Slide 1

Crowd Sourcing For All of Us

Jump Start Your Creative Project with

KICKSTARTER

Danielle R. Hundley, 2013theconsultingflutist.weebly.com

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Slide 2 If everyone sent you a dollar…• Imagine if everyone in the U.S. sent YOU a

dollar– you’d be a millionaire 300 times over!

But why would He want to give You a dollar?

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Slide 3 Session Agenda

• Kickstarter Basics– What is Kickstarter– Basic Project Guidelines– What kinds of Projects are successful?

• Tips from successful campaigns– Budget & Project Plan– Importance of a project video– The 1/3 Slump– Hidden “Gotchas”

• Social Media 101– Use your network effectively– Analog in a Digital World– Leverage Project Updates and the Dashboard to increase buzz

• Resources– Sample Project Plan– Sample Budget– Sample Communications Plan– Other Resources

Danielle R. Hundley

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Slide 4

Kickstarter Basics

What is crowd sourcing?

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Slide 5 What is Kickstarter?

• Platform-enabled crowd sourcing for Artistic Projects– Everything from CDs to Comic Book printing to Video Games Consoles

to Woodworking Projects

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Slide 6 Basic Guidelines

• There are 3 Basic Guidelines for using Kickstarter

1. Funding is for Projects only2. Projects must fit Kickstarter’s categories3. Project cannot fall under “Prohibited Uses” guidelines as

published on the site

• Once you have created your project on the site, Kickstarter will review and approve it before you can launch

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Slide 7 What Kinds of Projects are Successful?

• Projects that ask for $10K or less• Top 3 Genres are Film, Games and Music• Projects that offer cool incentives for modest

pledges (think $1, $5, $10)

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Slide 8 How Does it Work?

• Kickstarter campaigns can run for 30-60 days• Project Creators

– Set up projects with descriptions, links and videos to tell people about the project

– Develop incentives for people to back their project at various levels (think CDs, digital downloads, memorabilia, etc.)

• No money is exchanged until the project is successfully funded– Funding is “All-or-Nothing”

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Slide 9

Successful Kickstarter Projects

People want to back a winner

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Slide 10 Tips for Successful Campaigns

• Budget & Work Plan• Importance of a project video• The 1/3 Slump• Hidden “Gotchas”

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Slide 11 Importance of a Work Plan

• Sets expectations and Provides a Framework for activities

Planning Phase

Getting Underway

Managing Progress

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Slide 12

Do I really need a Project video?

Projects with videos succeed at a much higher rate than those without (50% vs. 30%)

Kickstarter School has advice on how to create a compelling video

Bottom Line: Make a Video!

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Slide 13 The Infamous 1/3 Slump

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Slide 14 Plan for These “Gotchas”

• Amazon Payments account set up- plan for about 7-10 business days to get this done

• 14 day hold on funds after the close of the campaign

• Fees-Kickstarter takes 5% and Amazon takes 3-5%

Cincinnati Business Courier, September 14, 2012

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Slide 15

Social Media 101

Use your network to drive your campaign

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Slide 16 Leverage Your Network

• Facebook Fans• Email lists• Concert-goers• Friends & Family• Joe on the Street

Think about how to interact with each of

these channels.

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Slide 17 Analog in a Digital World

• Plan for those that want to hand you money and won’t pledge online

These are NOT my

grandparents….

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Slide 18 Project Dashboard

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Slide 19 Project Updates

• Create buzz with Project Updates– Keep backers up-to-date with your progress and keep

them engaged– Use it as a ‘call to action’, asking backers to help spread the

word– Provides an opportunity for backers to increase their

pledge

• Tips– Don’t spam people– Try to include photos, video, links– make it a rich user

experience, not just an email

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Slide 20

Resources

Your Kickstarter Toolkit

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Slide 21 Resources

• Budget

• Project Plan/Work Plan

• Communications Plan

• Kickstarter School– Use the tools available

on the site– they are good!

• Look at other Projects like yours for ideas

Adobe Acrobat Document



Free sample project plans, communications plans and budgets

available at:www.theconsultingflutist.weebly.com

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Slide 22

Epilogue

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Slide 23 Danielle R. Hundley, flutist with Conundrum

• Thanks to a successful Kickstarter, Conundrum recorded their new CD, “From the Diamond Grid” at the amazing Manifold Studio in Raleigh, NC with Grammy-nominated engineer Ian Schreier

For information, contact Danielle at: [email protected]

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Slide 24

QUESTIONS!


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mailto:[email protected]




PROJECT PLAN SAMPLE

Task Assigned To Due Date Status Notes1.0 Planning1.1 Project Plan Danielle 4/4/2012 Complete1.2 Determine rough budget to produce the CD Danielle 4/10/2012 Complete Dependency- Repertoire Selection2.0

2.1 Determine Title for Kickstarter Project Danielle 4/9/2012 CompleteSend email w ith sample titles from successful projects

2.2 Draft Script for Kickstarter Video Danielle 4/9/2012 Complete2.3 Shoot Kickstarter Video All 4/11/2012 Complete2.4 Edit Kickstarter video Brian W. 4/15/2012 Complete2.5 Route video to group for approval Danielle 4/29/2012 Complete2.6 Feedback on video from group Group 4/30/2012 Complete2.7 Draft & Finalize short project description Danielle 4/20/2012 Complete Rew ork the Incline blurb2.8 Draft and Finalize w ritten bio Danielle 4/20/2012 Complete2.9 Finalize video Brian W. 4/20/2012 Complete

2.10 Finalize incentives Danielle 4/20/2012 Complete Dependency- Budget3.0

3.1 Include incentives in script for Incline Mary 4/9/2012 Altered/CompleteWe should mention the 'stunt' for the f irst goal

3.2 Include incentives in program for Incline Danielle 4/9/2012 Altered/Complete

3.3Upload project collateral and f inalize design on the site Danielle 4/23/2012 Complete

3.4Group to review draft project on the site & provide feedback Group 4/25/2012 Complete

3.5 Make f inal tw eaks to the project on the site Danielle 4/30/2012 Complete3.6 Kickoff campaign on the site Danielle 5/1/2012 Complete4.04.1 Facebook Announcement on Conundrum Page Marianne 5/1/2012 Complete4.2 Facebook Announcement on Personal Page Phil 5/1/2012 Complete4.3 Facebook Announcement on Personal Page Mary 5/1/2012 Complete4.4 Facebook Announcement on Personal Page Marianne 5/1/2012 Complete4.5 Facebook Announcement on Personal Page Danielle 5/1/2012 Complete4.6 Mailchimp #1 Marianne 5/1/2012 Complete

4.7Facebook update on Conundrum Page #1 (Stunt #1) Marianne 5/7/2012 Complete Focus on Stunt and getting us to that goal

4.8 Facebook update on Conundrum Page #2 Marianne 5/14/2012 Complete Focus on Stunt and getting us to that goal4.9 Facebook update on Conundrum Page #3 Marianne 5/21/2012 Complete Focus on Stunt and getting us to that goal

4.10 Facebook update on Conundrum Page #4 Marianne 5/28/2012 Complete Focus on Stunt and getting us to that goal5.0 Project Updates

Sample Kickstarter Project Planwww.theconsultingflutist.weebly.com

Develop Project Collateral for Kickstarter

Campaign Kickoff

Communications & Publicity





PROJECT BUDGET SAMPLE

Expenses Description Amount NotesTravel for recordingStudio timeIncidentalsRental carMealsIncentivesKickstarter %Amazon %

$0.00

Income Description Amount NotesKickstarter fundsConundrum fundsDonations in kind

$0.00

Total $0.00 (Income - Expenses)

Expense Total

Income Total

www.theconsultingflutist.weebly.comSample Budget for Project X





COMMUNICATIONS PLAN SAMPLE


Documents

Jumpstart Your Creative Project with Kickstarter