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Go beyond Facebook with these practical and useful social media tips. Learn more about blogging, Twitter, Google+, facebook, Pinterest, and Foursquare
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visitdetroit.com
WELCOME
JUMP START YOUR SOCIAL MEDIA MARKETING:
MORE THAN FACEBOOK
BLOGGING
Why Blogging Works
Opportunity to share why your business is special
Starts a conversation with prospects and customers
Trusted place for discreet marketing
BLOGGING BEST PRACTICES
Start with with content that is: relevant, customer focused, and interesting
Set a regular schedule
Once a week minimum
Always encourage readers to take action
Evaluate after 12 months
GOOGLE+Why Google+ Works
The “Professional” Facebook
Can say more and create closer connections
Google is paying attention and even rewarding G+ Users
Not a “must-have” social platform – still growing
GOOGLE+ BEST PRACTICESMake sure your audience is on Google+
Set-up the right “Circles”
Customers, Prospects, Employees
Create unique content for G+ users
Photos, links, and video drastically improves engagement
Use “Hangouts” for customer service
TWITTERWhy Twitter Works:
Influencers and the press use Twitter to find news and resources
Easy way to establish position as an authority
Relatively low time investment required
High chance of catching “viral” lightening
TWITTER BEST PRACTICES
Focus on publishing 3rd party resources regularly
12:1 ratio – twelve 3rd party shares for every one of yours
Engage with audience. Thank retweeters. Respond to questions
The “Frequent Tweet” myth
FACEBOOK+
Why Facebook Works
Still the most popular social media network (850 million+)
250 million photos uploaded daily
425 million mobile users
Facebook’s new Offers
FACEBOOKBEST PRACTICES
Keep it visual, keep it engaging
Manage your community
Post regularly when your audience is online
Review your analytics
PINTERESTWhy Pinterest Works
The third most popular social network by traffic
Average American spends 98 minutes per week on Pinterest
Purchase conversion rate higher than Twitter and Facebook
80% of pins are repins
PINTERESTBEST PRACTICES
It’s not all about you – focus on the audience
Links with pins
More boards, not more pins
Rights issues
FOURSQUAREWhy foursquare Works
20 million users, 2,000 check-ins per minute
Yelpification - menus, tips, lists and photos
Mobile expected to overtake PC for local search by 2015
Foursquare Radar
FOURSQUAREBEST PRACTICES
Claim your venue
Analyze the data
Leave helpful tips for your business and in your neighborhood
Consider a special
STOP THE SOCIAL GUILT
You Don’t Have to Be Active On Every Single Social Media Platform.
Pick the Social Site That Works
and Master It.
CONNECT WITH US
Stan Smith
Rich Retyi
Blog
Fluencymedia.com/blog
Twitter.com/FluencyMedia
