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Twitter Talk! Evelyn So Noesium Consulting Inc.

Intro to Twitter for Companies

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An updated Twitter 101 deck. Focus on "5 considerations before companies dive into Twitterville" and "Advantage for companies on the Social Media fence"

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Page 1: Intro to Twitter for Companies

Twitter Talk!

Evelyn SoNoesium Consulting Inc.

Page 2: Intro to Twitter for Companies

Warning!

The only way to “get” Twitter is to try it!

Page 3: Intro to Twitter for Companies

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Page 4: Intro to Twitter for Companies

Eavesdropping encouraged!

Page 5: Intro to Twitter for Companies

Follow and be Followed

Page 6: Intro to Twitter for Companies

What are you doing?

Follow Unfollow Block

Message Direct Message Retweet

Hashtag

Tell

Connect

Converse & Share

Topic

Page 7: Intro to Twitter for Companies

Apps

Other Social

NetworksMobile

SMS

Page 8: Intro to Twitter for Companies

Why is it so popular?

Looks like a time waster!

Do organizations actually use this?

Page 9: Intro to Twitter for Companies

Companies that tweet

… too many to list

Page 10: Intro to Twitter for Companies

Get Closer to Customers

Listen Observe Find

Help

Talk TOTalk WITH

???!!!

BUILD or BREAK a Brand in 140 characters or less

Page 11: Intro to Twitter for Companies

5 ConsiderationsBefore Organizations Dive into Twitterville

Who and Where are your targets?

Why? Fit into overall strategy & operation?

Who will be responsible for tweeting?

How to start a Twitter communication?

How to adopt the right conversational style?

Page 12: Intro to Twitter for Companies

Organizations who are still on the fence …have some advantages!

Avoiding the me-too syndrome

Going for Social Media commitment

Not neglecting housekeeping

Mapping out operation and structural change

Evangelizing and obtaining buy-ins

Living and learning Social Media

Page 13: Intro to Twitter for Companies

Follow me!@evelynso

Evelyn SoNoesium Consulting Inc.www.noesium.com