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An updated Twitter 101 deck. Focus on "5 considerations before companies dive into Twitterville" and "Advantage for companies on the Social Media fence"
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Twitter Talk!
Evelyn SoNoesium Consulting Inc.
Warning!
The only way to “get” Twitter is to try it!
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Eavesdropping encouraged!
Follow and be Followed
What are you doing?
Follow Unfollow Block
Message Direct Message Retweet
Hashtag
Tell
Connect
Converse & Share
Topic
Apps
Other Social
NetworksMobile
SMS
Why is it so popular?
Looks like a time waster!
Do organizations actually use this?
Companies that tweet
… too many to list
Get Closer to Customers
Listen Observe Find
Help
Talk TOTalk WITH
???!!!
BUILD or BREAK a Brand in 140 characters or less
5 ConsiderationsBefore Organizations Dive into Twitterville
Who and Where are your targets?
Why? Fit into overall strategy & operation?
Who will be responsible for tweeting?
How to start a Twitter communication?
How to adopt the right conversational style?
Organizations who are still on the fence …have some advantages!
Avoiding the me-too syndrome
Going for Social Media commitment
Not neglecting housekeeping
Mapping out operation and structural change
Evangelizing and obtaining buy-ins
Living and learning Social Media
Follow me!@evelynso
Evelyn SoNoesium Consulting Inc.www.noesium.com