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Intro to using Twitter, the who, what, why, where and how
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Why Do People Care About
Twitter?
Why is Grandma Joan on Twitter?
Why is Danielle on Twitter?
.
Why Should Your Business Be on Twitter?
To Listen to Your Customers
Listen to other Experts
Social Buzz Effects Search
Information via Cyrus Shepard SEMMoz Blog
.
What do I Tweet?
Deals, Contests, Sharing
Be the Expert: Share Info
Tell Stories – Share Others Stories
.
What do I need to Know to Be on Twitter?
The Anatomy of a Tweet
The Anatomy of a GREAT Tweet
It’s not about You
.photo credit: Whiskeygonebad via photopin cc
“I read in WSJ…”
.
Let’s Tweet!
How do I Tweet?
Click on that PEN
Ready? Let’s Tweet!
Take a photo
Start with @saramannix to talk to me
Or mention someone:
I’m at #m2con with @jeepworld or @biankak
Use the hashtag #m2con
How to Retweet (RT)!
#m2con
Get Followers!
Reciprocity
Put Your Twitter Link Everywhere
Invite Your Customers & Find Followers
Get Listed on a Twitter Directory
Explore Twitter
Your Twitter Home Page
Who’s talking to you? @ Connect
Find Who to Follow on #Discover
What do you look like: Me
55%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
of B2C marketers have acquired customers via Twitter
40%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
of B2B marketers have acquired customers via Twitter
Be Awesome at Twitter
Be Awesome at Twitter Tip #1
=Be Awesome at Twitter Tip #1
Be Awesome at Twitter Tip #2
Be Awesome at Twitter Tip #3
Companies that use Twitter average 2x more leads/month than those that do not.
Be Awesome at Twitter
SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010