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Intro to Twitter for M2Con Annual SEO & SMO Conference

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Intro to using Twitter, the who, what, why, where and how

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Page 1: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 2: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 3: Intro to Twitter for M2Con Annual SEO & SMO Conference

Why Do People Care About

Twitter?

Page 4: Intro to Twitter for M2Con Annual SEO & SMO Conference

Why is Grandma Joan on Twitter?

Page 5: Intro to Twitter for M2Con Annual SEO & SMO Conference

Why is Danielle on Twitter?

.

Page 6: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 7: Intro to Twitter for M2Con Annual SEO & SMO Conference

Why Should Your Business Be on Twitter?

Page 8: Intro to Twitter for M2Con Annual SEO & SMO Conference

To Listen to Your Customers

Page 9: Intro to Twitter for M2Con Annual SEO & SMO Conference

Listen to other Experts

Page 10: Intro to Twitter for M2Con Annual SEO & SMO Conference

Social Buzz Effects Search

Information via Cyrus Shepard SEMMoz Blog

.

Page 11: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 12: Intro to Twitter for M2Con Annual SEO & SMO Conference

What do I Tweet?

Page 13: Intro to Twitter for M2Con Annual SEO & SMO Conference

Deals, Contests, Sharing

Page 14: Intro to Twitter for M2Con Annual SEO & SMO Conference

Be the Expert: Share Info

Page 15: Intro to Twitter for M2Con Annual SEO & SMO Conference

Tell Stories – Share Others Stories

.

Page 16: Intro to Twitter for M2Con Annual SEO & SMO Conference

What do I need to Know to Be on Twitter?

Page 17: Intro to Twitter for M2Con Annual SEO & SMO Conference

The Anatomy of a Tweet

Page 18: Intro to Twitter for M2Con Annual SEO & SMO Conference

The Anatomy of a GREAT Tweet

Page 19: Intro to Twitter for M2Con Annual SEO & SMO Conference

It’s not about You

.photo credit: Whiskeygonebad via photopin cc

Page 20: Intro to Twitter for M2Con Annual SEO & SMO Conference

“I read in WSJ…”

.

Page 21: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 22: Intro to Twitter for M2Con Annual SEO & SMO Conference

Let’s Tweet!

Page 23: Intro to Twitter for M2Con Annual SEO & SMO Conference

How do I Tweet?

Page 24: Intro to Twitter for M2Con Annual SEO & SMO Conference

Click on that PEN

Page 25: Intro to Twitter for M2Con Annual SEO & SMO Conference

Ready? Let’s Tweet!

Take a photo

Start with @saramannix to talk to me

Or mention someone:

I’m at #m2con with @jeepworld or @biankak

Use the hashtag #m2con

Page 26: Intro to Twitter for M2Con Annual SEO & SMO Conference

How to Retweet (RT)!

#m2con

Page 27: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 28: Intro to Twitter for M2Con Annual SEO & SMO Conference

Get Followers!

Page 29: Intro to Twitter for M2Con Annual SEO & SMO Conference

Reciprocity

Page 30: Intro to Twitter for M2Con Annual SEO & SMO Conference

Put Your Twitter Link Everywhere

Page 31: Intro to Twitter for M2Con Annual SEO & SMO Conference

Invite Your Customers & Find Followers

Page 32: Intro to Twitter for M2Con Annual SEO & SMO Conference

Get Listed on a Twitter Directory

Page 33: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 34: Intro to Twitter for M2Con Annual SEO & SMO Conference

Explore Twitter

Page 35: Intro to Twitter for M2Con Annual SEO & SMO Conference

Your Twitter Home Page

Page 36: Intro to Twitter for M2Con Annual SEO & SMO Conference

Who’s talking to you? @ Connect

Page 37: Intro to Twitter for M2Con Annual SEO & SMO Conference

Find Who to Follow on #Discover

Page 38: Intro to Twitter for M2Con Annual SEO & SMO Conference

What do you look like: Me

Page 39: Intro to Twitter for M2Con Annual SEO & SMO Conference

55%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

of B2C marketers have acquired customers via Twitter

Page 40: Intro to Twitter for M2Con Annual SEO & SMO Conference

40%SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010

of B2B marketers have acquired customers via Twitter

Page 41: Intro to Twitter for M2Con Annual SEO & SMO Conference
Page 42: Intro to Twitter for M2Con Annual SEO & SMO Conference

Be Awesome at Twitter

Page 43: Intro to Twitter for M2Con Annual SEO & SMO Conference

Be Awesome at Twitter Tip #1

Page 44: Intro to Twitter for M2Con Annual SEO & SMO Conference

=Be Awesome at Twitter Tip #1

Page 45: Intro to Twitter for M2Con Annual SEO & SMO Conference

Be Awesome at Twitter Tip #2

Page 46: Intro to Twitter for M2Con Annual SEO & SMO Conference

Be Awesome at Twitter Tip #3

Page 47: Intro to Twitter for M2Con Annual SEO & SMO Conference

Companies that use Twitter average 2x more leads/month than those that do not.

Be Awesome at Twitter

SOURCE: HUBSPOT STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010