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A beginner's guide to Twitter for businesses.
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So what is Twitter?
Twitter lets you post brief items about
your opinions or your life,
shared with the world.
But more importantly…
Twitter is a social network
o Follow people’s updates
o They follow yours
o Find new (and old) connections
It’s a nice halfway pointo Less personal than Facebook
o More chatty than LinkedIn
Twitter is not unique,but it is dominant.
Similar siteso Jaiku (owned by Google)
o Plurk
o Identi.ca
o FriendFeed
Twitter is crushing them.
How is Twitter making money?
It’s not.
How Twitter might cash in:
o Sell advertising
o Offer “pro” accounts with perks
o Charge companies to use it
o Just sell it and run to Mexico
Why do people use Twitter?
It keeps you connected with:
o Your community
o Your industry
o Your friends
o Your world
How do people use Twitter?
Share updates on their lives
Start conversations
Find answers and advice
Promote themselves
How do businesses use Twitter?
Twitter helps businesses:
o Raise awareness
o Offer proactive customer service
o Answer questions
o Promote events, products, services
Who’s on Twitter?o Starbucks
o Southwest Airlines
o Dell
o Zappos
o Little Debbie
Businesses should:o Be conversational
o Jump in the discussion
o Pay attention
o Pace themselves
Businesses should:o Reward their followers
o Offer giveaways
o Host local “Tweetups”
Businesses should NOT:o Be sales-oriented robots
o Be repetitive and dull
o Follow too many people at once
Deciphering a few Twitter terms
@ reply:A comment aimed at one
user, but visible to the public.
@ reply:
DM:A direct message sent in private to another user.
Retweeting:Sharing someone else’s post. Often abbreviated
“RT.”
Retweeting:
Twitterati:The elite Twitter users with
massive audiences.
Who has the most followers on Twitter?
A few Twitter toolso Twitter Search – Vital way to
track comments
o TweetLater – Schedule posts for future times/dates
o Twilerts – Like Google Alerts for Twitter
A few more Twitter toolso TwitterFon – Twitter on the
iPhone
o TwitPic – Share photos on Twitter
o Twiddeo – Share video clips
o Twhirl, TweetDeck – Desktop tools that make Twitter easier to use
Closing thoughts
