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@MarcRoisin Gain online visibility & sell more wines

INSEEC Conference Vinexpo 2011

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How wine professionals can use the online wine guide Vinogusto.com in order to gain online visibility and sell more wine

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Page 1: INSEEC Conference Vinexpo 2011

 @MarcRoisin

Gain online visibility & sell more wines

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Page 2Vinogusto.com

The double opportunity

Best wine recommendations come from friends & family Wine professionals want to use the Internet to gain online visibility and sell more wine

  

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The solution : an online wine guide

• Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location500k visits/month - #1 Wine website in Europe

 • Helps wine professionnals to gain

online visibility and sell more wines220k wines, 250k wine offers, 75k adresses

 

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Internet & wine

• #1 source of information• Users don’t pay easely

• Better wine recommendations• Consumer experience + Expert reviews• Geographical location & availability• Social network => choose who you trust

• ROBO•  Can help to sell more wine

• Bridge online and offline worlds• Get exposure where potential consumers are

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Vinogusto for the consumers

• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account

• Keep track of your wine experiences

• Discover new wines and places

• Meet other wine consumers and share good tips 

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Vinogusto to share and gain exposure

• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account

• Keep track of your wine experiences

• Discover new wines and places

• Meet other wine consumers and share good tips 

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Vinogusto for wineries

 

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Vinogusto for wine merchants

 

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Vinogusto advantages

• New generation of wine consumers• Gives exposure even if not famous yet• Consumers trust their network• Easy start for your online presence

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Next stepsConsolidation with similar websites• improved content quality for consumers• more exposure for wine professionals• Vinogusto.com + Adegga.com as from 1st of September

Strategic partnerships with traditional wine guides

Use of the wine unique identifier AVIN in order to facilitate date exchange

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Questions ?

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