Transcript
Page 1: INSEEC Conference Vinexpo 2011

 @MarcRoisin

Gain online visibility & sell more wines

Page 2: INSEEC Conference Vinexpo 2011

Page 2Vinogusto.com

The double opportunity

Best wine recommendations come from friends & family Wine professionals want to use the Internet to gain online visibility and sell more wine

  

Page 3: INSEEC Conference Vinexpo 2011

Page 2Vinogusto.com

The solution : an online wine guide

• Helps wine consumers to find the right wine for any occasion, based on user reviews and geographical location500k visits/month - #1 Wine website in Europe

 • Helps wine professionnals to gain

online visibility and sell more wines220k wines, 250k wine offers, 75k adresses

 

Page 4: INSEEC Conference Vinexpo 2011

Page 2Vinogusto.com

Internet & wine

• #1 source of information• Users don’t pay easely

• Better wine recommendations• Consumer experience + Expert reviews• Geographical location & availability• Social network => choose who you trust

• ROBO•  Can help to sell more wine

• Bridge online and offline worlds• Get exposure where potential consumers are

Page 5: INSEEC Conference Vinexpo 2011

Page 2Vinogusto.com

Vinogusto for the consumers

• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account

• Keep track of your wine experiences

• Discover new wines and places

• Meet other wine consumers and share good tips 

Page 6: INSEEC Conference Vinexpo 2011
Page 7: INSEEC Conference Vinexpo 2011

Page 2Vinogusto.com

Vinogusto to share and gain exposure

• Choose and find your wines• Combines consumer & expert reviews• Takes geographical location into account

• Keep track of your wine experiences

• Discover new wines and places

• Meet other wine consumers and share good tips 

Page 8: INSEEC Conference Vinexpo 2011

Page 4Vinogusto.com

Vinogusto for wineries

 

Page 9: INSEEC Conference Vinexpo 2011

Page 4Vinogusto.com

Vinogusto for wine merchants

 

Page 10: INSEEC Conference Vinexpo 2011

Page 5Vinogusto.com

Vinogusto advantages

• New generation of wine consumers• Gives exposure even if not famous yet• Consumers trust their network• Easy start for your online presence

Page 11: INSEEC Conference Vinexpo 2011

Page 5Vinogusto.com

Next stepsConsolidation with similar websites• improved content quality for consumers• more exposure for wine professionals• Vinogusto.com + Adegga.com as from 1st of September

Strategic partnerships with traditional wine guides

Use of the wine unique identifier AVIN in order to facilitate date exchange

Page 12: INSEEC Conference Vinexpo 2011

Page 5Vinogusto.com

Questions ?

Page 13: INSEEC Conference Vinexpo 2011

Page 11Vinogusto.com